Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $49 at Sephora
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (2%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$29 less (59%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: L2.5 - Light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$6 less (12%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair skin with cool undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephora$7 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Very Light with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$5 less (10%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for dry/combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No long-wear claim · Not marketed for dry/combination skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $1 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: Very light with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$8 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$6 less (12%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta Beauty
Macy's$43View at Macy'sSephora$9 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: light skin with warm undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$6 less (12%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$10 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraWalmart$33.87 less (69%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)$41 less (84%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$9.50 less (19%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$13 less (27%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $4 moreMatches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Target$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$42.01 less (86%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty$3 less (6%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimNot marketed for normal/dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Not marketed for normal/dry skin · Contains listed fragrance
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta Beauty(product price)$35 less (71%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$3 less (6%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/combination skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta Beauty(product price)$9 less (18%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than full coverageNo long-wear claimNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than full coverage · No long-wear claim · Not marketed for combination skin
Retailer shade note: light neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$9.50 less (19%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for very light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sWalmart$39.88 less (81%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonShowing 12 of 30 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 3 Porcelain (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Willow 2.3
$39
1N1
$34
N6.5
$16.99
Buff Beige
$12.99
130N
$24
N12
$30
24.0 Medium Beige
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Dewy + Smooth Foundation in 125 Nude Beige, against Hourglass Vanish Seamless Finish Foundation Stick in 3 Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in 125 Nude Beige.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral, against Hourglass Vanish Seamless Finish Foundation Stick in 3 Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral.
8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation 125 Nude Beige
WalmartYour shade $49 at Sephora
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Neutral
SephoraYour shade $49 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
