Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$7 less (14%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$17 less (35%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for normal/combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: warm light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $3 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: fair to medium with neutral undertones
High confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (51%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim
Retailer shade note: neutral light with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$36.01 less (73%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Looks identical · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Retailer shade note: warm fair
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$12.99View at Ulta BeautySephora$10 less (20%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination skin
Retailer shade note: Light shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$7 less (14%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: extra fair with peachy undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$7 less (14%)Matches: Near-identical swatch colourSame warm undertoneBoth claim 12-hour wear
Differences: Radiant rather than natural finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Olive rather than warm undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$4 less (8%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim a lightweight feel
Retailer shade note: level-three fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: cool to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$8 less (16%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$37.81 less (77%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finish
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at WalmartTarget$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephora$7 less (14%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$9 less (18%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for combination skin
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $19 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: Light peach undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$36.01 less (73%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$17 less (35%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: neutral light sand
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $20 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$10 less (20%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for normal/combination skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: light to medium with warm yellow undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$33.01 less (67%)Matches: Very close colourSame warm undertoneClaims not settling into lines
Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim a lightweight feel
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSUlta Beauty(product price)$7 less (14%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Neutral rather than warm undertoneRadiant rather than natural finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish
Retailer shade note: fair with peachy to neutral undertone for pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame warm undertone
Differences: Radiant rather than natural finishBuildable rather than full coverageDoes not claim a lightweight feel
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$21 less (43%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for normal skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: bisque - light golden medium skin with golden undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyWalgreens$8View at WalgreensTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephora$10 less (20%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than full coverageNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Not marketed for combination skin
Retailer shade note: Light medium shade with cool undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$17 less (35%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than full coverageNo long-wear claimNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · No long-wear claim · Not marketed for combination skin
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$30.01 less (61%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty$39 less (80%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyShowing 12 of 30 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 5.5 Natural (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Bisque 1.8
$39
Tone 02 W
$32
1 Warm
$42
Marron Glacé
$36
1W
$38
20S light sand
$32
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Cairo - Light 3, against Hourglass Vanish Seamless Finish Foundation Stick in 5.5 Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Cairo - Light 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 18 Barcelona, against Hourglass Vanish Seamless Finish Foundation Stick in 5.5 Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 18 Barcelona.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation Cairo - Light 3
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 18 Barcelona
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
