All 18 imagesFewer images
Official description
deep wine
Standardised colour
Berry · Deep / dark · Cool undertone Details
Matte finish · Pencil
Price
$23
Sephora
SephoraWhere to buy Alkaline (2 stores)
Sephora$23View at Sephora
Ulta Beautyfrom $23 · product priceView at Ulta BeautySimilar to Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Alkaline
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Alkaline
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Alkaline, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$34
Cab-eret
R.E.M. Beauty Eclipse Cheek & Lip Stick, shade Cab-eret
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$26
Lipstick
Sin
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Sin
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$25
Black Cherry
Revlon Super Lustrous Lipstick, shade Black Cherry
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$11.99
Lip gloss
Figment
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Figment
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$18
Foxy
L.A. Girl Lumilicious Lip Gloss, shade Foxy
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Neutral
$3.50
Lip liner
Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$24
Root For Me!
MAC Cosmetics Lip Liner Pencil, shade Root For Me!
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$25
Eyeshadow
Plum
Milani Gilded Eyeshadow Sticks, shade Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$11.99
Infinity
about-face Matte Fluid Eye Paint, shade Infinity
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$17
The same colour family across lips, cheeks and eyes.
Blush
Soulful
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Soulful
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$27
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Same colour family: berry
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Lipstick
714 Jody Wild Mauve
Gucci Glow & Care Shine Lipstick, shade 714 Jody Wild Mauve
- Close match
- Colour match · Berry · Deep / dark · Cool
$49
Berry Bolted
Morphe Liplock Glossy Lipstick, shade Berry Bolted
- Close match
- Colour match · Berry · Deep / dark · Cool
$15
Lip gloss
Purple Pepp'r
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade Purple Pepp'r
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$26
073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$42
Lip liner
Black Berry
Palladio Beauty Retractable Waterproof Lip Liner, shade Black Berry
- Close match
- Colour match · Berry · Deep / dark · Cool
$14.99
Rich Wine
Maybelline Color Sensational Shaping Lip Liner, shade Rich Wine
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$8.49
Eyeshadow
Starry Bordeaux
L'Oréal Paris Le Shadow Stick, shade Starry Bordeaux
- Close match
- Colour match · Berry · Deep / dark
$13.99
Morning Java
Clinique All About Shadow Quad Eyeshadow, shade Morning Java
- Same colour family: berry
- Combination · Pan 4 · Berry · Deep / dark
$44
A clear difference in colour or depth, on purpose.
Blush
Faith
Rare Beauty Soft Pinch Liquid Blush, shade Faith
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$25
Jam
Benefit Cosmetics Juice Stick Dewy Gel-Cream Blush, shade Jam
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$34
Lipstick
509 Rosso Ancora
Gucci Velvet Matte Lipstick, shade 509 Rosso Ancora
- Contrast: lighter
- Combination · Red · Deep / dark · Cool
$49
Low Cut
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Low Cut
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$11
Lip gloss
Gabby
Buxom Full-On Plumping Lip Polish, shade Gabby
- Contrast: lighter
- Combination · Brown · Deep / dark · Cool
$26
Aesthetic
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Aesthetic
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$25
Lip liner
Syringe Sienna
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner, shade Syringe Sienna
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Neutral
$10
When in Rome
m.ph by Mary Phillips The Overliner Lip Liner Pencil, shade When in Rome
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$25
Eyeshadow
Fuschia Fantasy
MAC Cosmetics Dazzleshadow Liquid Eyeshadow, shade Fuschia Fantasy
- Contrast: lighter
- Combination · Pink · Deep / dark · Cool
$28
Black Ice
MAC Cosmetics Dazzleshadow Eye Shadow Stick, shade Black Ice
- Contrast: lighter
- Combination · Purple · Deep / dark · Cool
$29
Soft colours close to a natural flush.
Blush
Mad Love
NARS Talc-Free Powder Blush, shade Mad Love
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$36
Single shade
Saie Dew Blush Liquid Cream Blush, shade Single shade
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$32
Lipstick
Femme Bot
Pat McGrath Labs MatteTrance Lipstick, shade Femme Bot
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$39
Endless Spice
Revlon ColorStay Overtime Lipcolor, shade Endless Spice
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$13.99
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
Cinnamon Sugar
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Cinnamon Sugar
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$22
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Eyeshadow
Need It Nude
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette, shade Need It Nude
- Soft colour, close to a natural flush
- Combination · Pan 8 · Taupe · Medium
$11
Forest Night
Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night
- Soft colour, close to a natural flush
- Combination · Pan 3 · Brown · Deep / dark
$28
Saturated or deep colours that stand out.
Blush
Soulful
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Soulful
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$27
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Deep colour that stands out
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Lipstick
Full Blooded
Pat McGrath Labs MatteTrance Lipstick, shade Full Blooded
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$39
Drama Queen
Juvia's Place The Berries Velvety Matte Lipstick, shade Drama Queen
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$15
Lip gloss
Lure 175
Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$38
10 Plum
Clarins Lip Comfort Hydrating Oil, shade 10 Plum
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$32
Lip liner
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$22
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$24
Eyeshadow
Chai Latte Haze
Kaja Beauty Bento Stacked Eyeshadow Trio, shade Chai Latte Haze
- Deep colour that stands out
- Combination · Pan 3 · Berry · Deep / dark
$28
Single shade
Urban Decay Naked3 Soft Pink Eyeshadow Palette, shade Single shade
- Deep colour that stands out
- Combination · Pan 24 · Berry · Deep / dark
$59
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #431a25
- L* 15.8 a* 21.1 b* 2.2
- Colour family
- Berry
- from the description (“wine”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“wine”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Shimmer
- Not listed
- not stated
- Form
- Pencil
- brand claim, the product name or description (Sephora)
- Tip
- Pencil
- brand claim, the product name or description (Sephora)
- Waterproof
- Brand claim
- brand claim, retailer attributes (Sephora)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Creamy
- brand claim, the product name or description (Sephora)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (38)
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil- Whiskeyrich brown, matte finish
- Perversionblackest black, matte finish
- Zeroblack, matte finish
- Black Marketrich black, satin finish
- Smokedeepest gray, matte finish
- Mushroommetallic taupe-pewter, metallic finish
- Double Lifereddish-brown, metallic finish
- Alkalinedeep wine(this shade)
- Love Drugdeep wine, metallic finish
- Bourbonglimmering dark brown, shimmer finish
- Corruptdark metallic reddish brown shimmer with silver micro-sparkle, glitter finish
- Demolitiondeep brown, matte finish
- Goldminegold shimmer with gold micro-sparkle, glitter finish
- Mildewdeep forest green, satin finish
- Smogcopper shimmer
- Stashdark golden green, shimmer finish
- Overdrivedeep green, metallic finish
- Freakbright lime green shimmer
- LSDnavy shimmer with bright turquoise micro-sparkle, glitter finish
- Sabbathdeep navy, matte finish
- Chaosvibrant cobalt blue with slight floating pearl, matte finish
- Psychedelic Sisterbright purple shimmer
- Vicepearly red eggplant, shimmer finish
- Rockstardark purple, matte finish
- Empiredark eggplant, matte finish
- Woodstocksparkling hot pink with silver micro glitter, glitter finish
- Yeyowhite, metallic finish
- Cuffsilver shimmer with silver micro-sparkle, metallic finish
- Roxyblue, metallic finish
- Viperpurple, metallic finish
- Electric Empiregreen, metallic finish
- Beige Flagcool beige, matte finish
- Tootsiecool medium brown, matte finish
- Cool Coyotecool charcoal, matte finish
- Hemp Milkwhite, matte finish
- Caffeinatedcool light brown, matte finish
- Faux Doelight beige, metallic finish
- Space Cowboylight champagne gold with silver sparkle, shimmer finish