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Forget The Filler Skin-Plumping Line-Smoothing Foundation 13M dupes and alternatives Lawless

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 76 Toasted Wheat

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Lawless
13MChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$8 less (17%)

Your shade $47 at Sephora

SephoraView at Sephora

Closest overall alternative: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Neutral Warm 230

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Lawless
13MChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Kosas
Medium Neutral Warm 230
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
28
Best price
$45SephoraSephora
$2 less (4%)

Your shade $47 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $17.99Ulta BeautyUlta Beauty(product price)$29.01 less (62%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    57
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    12 Medium
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7.2NW
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$33 less (70%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $52SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.2N
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$33 less (70%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    36S Medium-Tan Sand
    Shade match 93
    $42Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $39.50SephoraSephora$7.50 less (16%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    36H Medium-Tan Honey
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim 12-hour wear

    Differences: Radiant rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium to tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $53SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination skin

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 98
    $22Ulta BeautyUlta Beauty(product price)$25 less (53%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 74 Beige
    Shade match 97
    $39Ulta BeautyUlta Beauty$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5 Warm Medium
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$33.01 less (70%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 95
    $13.99Ulta BeautyUlta Beauty$33.01 less (70%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 92
    $19.99Ulta BeautyUlta Beauty(product price)$27.01 less (57%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  16. #18 · Natasha Denona

    HY-GLAM Powder Foundation

    N6
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    33

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Tan
    Shade match 97
    $39SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium Neutral
    Shade match 92
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with a neutral undertone

    Medium confidence· Digital match

    View match
  19. Shade match 96
    $12.99Ulta BeautyUlta Beauty$34.01 less (72%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #22 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Medium Beige
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$34.01 less (72%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$17 less (36%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$17 less (36%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Cool
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$31 less (66%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  24. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. Shade match 97
    $81Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. Shade match 93
    $32SephoraSephora$15 less (32%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm oat

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Sand
    Shade match 96
    $14.97WalmartWalmart$32.03 less (68%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  28. #30 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8C
    Shade match 83
    $14Ulta BeautyUlta Beauty(product price)$33 less (70%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a cool undertone

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $49Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    38
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 13M (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $32

  2. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 76 Toasted Wheat, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 13M. Every attribute compared, with its share of the score.

ComparedYour shade13MClosest shade matchWN 76 Toasted WheatScore
Shade match55% of overall99
Colour98#e0aa84#deaa86Looks identicalColour difference 0.6 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Combination, oily, sensitiveNormal, dry, combinationBoth marketed for combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 76 Toasted Wheat.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Both claim a blurring effect
  • Claims colour stability
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Medium rather than full coverage
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral Warm 230, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 13M. Every attribute compared, with its share of the score.

ComparedYour shade13MClosest overall alternativeMedium Neutral Warm 230Score
Shade match55% of overall97
Colour96#e0aa84#dba986Looks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Combination, oily, sensitiveNormal, dry, combinationBoth marketed for combination skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Neutral Warm 230.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Medium rather than full coverage
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 76 Toasted Wheat

Best price
$39SephoraSephora
$8 less (17%)

Your shade $47 at Sephora

SephoraView at Sephora

Closest overall alternative

Kosas Revealer Skin-Improving Foundation SPF 25 Medium Neutral Warm 230

Best price
$45SephoraSephora
$2 less (4%)

Your shade $47 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.