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Forget The Filler Skin-Plumping Line-Smoothing Foundation 27D dupes and alternatives Lawless

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Dark Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Lawless
27DChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Ulta Beauty Collection
Dark Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$31 less (66%)

Your shade $47 at Sephora · product price; shade not separately priced

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 34N Tineo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Lawless
27DChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
ILIA
34N Tineo
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$50SephoraSephora
Costs $3 more

Your shade $47 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    53N Deep Neutral
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $48SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    94
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: deep auburn with rich-golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    54H Deep Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Slightly deeperBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    94
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $52SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    True Skin Serum Foundation

    Martinique SF11
    Shade match 89
    $56SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: very deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $42SephoraSephora$5 less (11%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    87
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  10. #12 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 18W
    Shade match 90
    $42SephoraSephora$5 less (11%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  11. #13 · Jane Iredale

    Beyond Matte Liquid Foundation

    M14
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep brown w/ golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 88
    $52SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW50
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    56.8N Deep
    Shade match 91
    $24SephoraSephora$23 less (49%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deep, neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW55
    Shade match 87
    $39SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich mahogany with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Build + Blend Foundation Stick

    Cinnamon
    Shade match 84
    $14.99Ulta BeautyUlta Beauty$32.01 less (68%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    77
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $40Ulta BeautyUlta Beauty(product price)$7 less (15%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC63
    Shade match 87
    $39SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 86
    $20Ulta BeautyUlta Beauty$27 less (57%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Face Tape Full Coverage Foundation

    53H Deep Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  21. #23 · Sigma Beauty

    Skin Perfector Hydrating Tint

    5 - Dark Golden
    Shade match 89
    $27.30$39Ulta BeautyUlta Beauty$19.70 less (42%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily/sensitive skin

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  22. #24 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10N
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$9 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $55SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D4.5 - Deep with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Fit Me Matte + Poreless Foundation

    Truffle 362
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$35.01 less (74%)

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Airbrush Flawless Foundation

    13 Neutral
    Shade match 86
    $52SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Face Tape Full Coverage Foundation

    53G Deep Golden
    Shade match 84
    $42SephoraSephora$5 less (11%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $39.50SephoraSephora$7.50 less (16%)

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: deep warm skin with golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 84
    $42SephoraSephora$5 less (11%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $50Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    0

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: D1 - Deep with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 93
    $64SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    52
    Wear & performance
    52
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 27D (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    500N

    Rare Beauty Liquid Touch Brightening Concealer, shade 500N

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  2. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep · Neutral undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Dark Neutral, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 27D. Every attribute compared, with its share of the score.

ComparedYour shade27DClosest shade matchDark NeutralScore
Shade match55% of overall95
Colour98#9e6246#9d6044Looks identicalColour difference 0.7 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Dark Neutral.

Same or better

  • $31 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 34N Tineo, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 27D. Every attribute compared, with its share of the score.

ComparedYour shade27DClosest overall alternative34N TineoScore
Shade match55% of overall92
Colour94#9e6246#9a5f46Very close colourColour difference 1.6 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​sensitive skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 34N Tineo.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Dark Neutral

Match price
$16Ulta BeautyUlta Beauty
$31 less (66%)

Your shade $47 at Sephora · product price; shade not separately priced

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 34N Tineo

Best price
$50SephoraSephora
Costs $3 more

Your shade $47 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.