Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $47 at Sephora
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $47 at Sephora
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$6 less (13%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair neutral
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $7 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$22 less (47%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: Light shade with cool undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$10 less (21%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNo skin-like finish claimedNot marketed for combination/sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Fair skin with beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: fair with white-pink undertones
High confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty$8 less (17%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: 2.15 Fair/Light Neutral
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: light with pink-beige undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: very fair beige with neutral undertone for very fair skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair, cool undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$11 less (23%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/oily skin
Retailer shade note: with neutral undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$8 less (17%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: very fair with neutral peach undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34.41 less (73%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.98View at Walmart
Walgreens$16.99View at Walgreens
CVS$17.99View at CVSUlta Beauty(product price)$2 less (4%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: for very fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (47%)Matches: Very close colourSame full coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Contains listed fragrance
Retailer shade note: fair light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$13 less (28%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: pink undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$28.01 less (60%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSUlta Beauty$27.01 less (57%)Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63 · low stockView at Macy'sSephora$23 less (49%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$5 less (11%)Matches: Very close colourSame natural finishSame full coverage
Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$2 less (4%)Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: light with soft peach undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: very light skin with neutral beige undertones
High confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$8 less (17%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very fair complexion with cool rosy undertone
High confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$7 less (15%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for fair skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
AmazonSee price at AmazonView at AmazonSephora$11 less (23%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: light - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim 12-hour wear
Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light neutral beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraShowing 12 of 31 matches
The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 2F (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Snow
$36
Madeleine
$36
120
$30
N2
$16.99
140C
$24
00 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 1.5N, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 2F. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 1.5N.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 12N Fair Neutral, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 2F. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 12N Fair Neutral.
9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 1.5N
SephoraYour shade $47 at Sephora
Tarte Timeless Hydrating Foundation 12N Fair Neutral
Ulta BeautyYour shade $47 at Sephora
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
