Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $47 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $47 at Sephora
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$12 less (26%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Same warm undertoneSame natural finishBoth claim a blurring effect
Differences: Slightly lighterBuildable rather than full coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (13%)Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: deep neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$28.51 less (61%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: rich with warm red undertone
High confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty$4.50 less (10%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for deep skin with warm terra cotta undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Same warm undertoneSame full coverageBoth claim a skin-like finish
Differences: Matte rather than natural finishNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim
Retailer shade note: warm undertone
High confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$28.51 less (61%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim
Retailer shade note: deep with golden neutral undertone
High confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.49 · product priceView at Ulta Beauty
SephoraCosts $8 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: D7 - very deep with neutral undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$9 less (19%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · No long-wear claim
Retailer shade note: dark brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: Extra deep with cool undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$12 less (26%)Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination/oily/sensitive skin
Retailer shade note: ultra-deep neutral
High confidence· Digital match
Urban Decay Hydromaniac Hydrating Dewy Foundation
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraMacy's$35View at Macy'sSephoraCosts $1 moreMatches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: for deep skintones with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $8 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$32.50 less (69%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: Deep - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephora$19 less (40%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: deep espresso - rich brown skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$23 less (49%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim
Retailer shade note: Deepest with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$33 less (70%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Olive rather than warm undertoneMatte rather than natural finishBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (70%)Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $8 moreMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$7 less (15%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneLight rather than full coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than full coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deep with neutral tones
High confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $1 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Similar undertone (neutral vs warm)Same natural finishBoth claim a skin-like finish
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with neutral golden undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (15%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty$18 less (38%)Matches: Very close colourSame full coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural matte rather than natural finishNo skin-like finish claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Very Deep with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephora$11 less (23%)Matches: Both claim a skin-like finishBoth claim a lightweight feelNo drying alcohol listed
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: deep / rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$18 less (38%)Matches: Very close colourSame full coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural matte rather than natural finishNo skin-like finish claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Deep with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 31D (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC63
$30
61G espresso golden
$32
Maple Syrup 8.2 Golden
$31
27W
$30
Dark Coffee
$36
16.5 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 63 Rich Warm, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 31D. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 63 Rich Warm.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Iconic London Super Smoother Blurring Skin Tint in Golden Rich, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 31D. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Iconic London Super Smoother Blurring Skin Tint in Golden Rich.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 63 Rich Warm
Ulta BeautyYour shade $47 at Sephora · product price; shade not separately priced
Iconic London Super Smoother Blurring Skin Tint Golden Rich
Ulta BeautyYour shade $47 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
