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Forget The Filler Skin-Plumping Line-Smoothing Foundation 30D dupes and alternatives Lawless

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA True Skin Serum Foundation Flores SF13.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Lawless
30DChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
ILIA
Flores SF13.5
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Best price
$56SephoraSephora
Costs $9 more

Your shade $47 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Timeless Hydrating Foundation 57H Rich Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Lawless
30DChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Tarte
57H Rich Honey
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Best price
$42Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $47 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Bimini SF14
    Shade match 96
    $56SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: extra deep with warm undertones

    High confidence· Digital match

    View match
  3. Shade match 97
    $38SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 95
    $42SephoraSephora$5 less (11%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  5. Shade match 88
    $42.50Ulta BeautyUlta Beauty$4.50 less (10%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  6. Shade match 82
    $50SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: Very deep with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Maracuja Juicy Glow Tint

    55H Deep Honey
    Shade match 91
    $42Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    87
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 83
    $49SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: deep skin with neutral red undertones

    High confidence· Digital match

    View match
  9. Shade match 89
    $14.50Ulta BeautyUlta Beauty(product price)$32.50 less (69%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  10. Shade match 75
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    94
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: deep cool

    High confidence· Digital match

    View match
  11. Shade match 75
    $50SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: Extra deep with cool undertones

    High confidence· Digital match

    View match
  12. #14 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Golden
    Shade match 91
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Same warm undertoneSame natural finishBoth claim a lightweight feel

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deep with a warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  14. Shade match 76
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $55SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: D5 - Deep with warm undertones

    High confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 76
    $21$30Ulta BeautyUlta Beauty$26 less (55%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    56

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    High confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  18. #20 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  19. Shade match 97
    $50Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: D2 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $40SephoraSephora$7 less (15%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: deep skin tones with olive undertones

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$33.01 less (70%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. #24 · Ogee

    Complexion Perfecting Serum Foundation

    Sequoia 13.00C
    Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: deep auburn, copper undertones

    Medium confidence· Digital match

    View match
  23. #25 · J.Cat Beauty

    Aquasurance Compact Foundation

    Autumn Spice
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$31.01 less (66%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)$7.50 less (16%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    540 Mahogany
    Shade match 82
    $18.99Ulta BeautyUlta Beauty(product price)$28.01 less (60%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    44
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. #28 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7N Bonbon
    Shade match 82
    $54Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: rich deep with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · R.E.M. Beauty

    Sweetener Foundation

    rich 2 w
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)$12 less (26%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: rich with warm red undertones

    Medium confidence· Digital match

    View match
  28. #30 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 85
    $48SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishClaims colour stability

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: dark deep with neutral undertone

    High confidence· Digital match

    View match
  29. #31 · ILIA

    Super Serum Skin Tint SPF 40

    Perissa ST17.5
    Shade match 96
    $48SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Extra deep with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 30D (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

  3. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Close colour
    • Very deep · Warm · golden undertone

    $36

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    50 Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 50 Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Flores SF13.5, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 30D. Every attribute compared, with its share of the score.

ComparedYour shade30DClosest shade matchFlores SF13.5Score
Shade match55% of overall98
Colour97#754433#794534Looks identicalColour difference 1.0 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Combination, oily, sensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Flores SF13.5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 57H Rich Honey, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 30D. Every attribute compared, with its share of the score.

ComparedYour shade30DClosest overall alternative57H Rich HoneyScore
Shade match55% of overall93
Colour90#754433#7e4733Very close colourColour difference 2.3 (0 is identical)
Depth95Very deepDeepCloseDepth difference: 2.9
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 91/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 57H Rich Honey.

Same or better

  • $5 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Flores SF13.5

Best price
$56SephoraSephora
Costs $9 more

Your shade $47 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Timeless Hydrating Foundation 57H Rich Honey

Best price
$42Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $47 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.