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Liqua-Play Eye Shadow Fawn Matte dupes and alternatives Stila

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: MAC Cosmetics Matte Eyeshadow Charcoal Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
MAC Cosmetics
Charcoal Brown
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Metallic · Opaque
Shade match
91out of 100
Colour
87
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $1 more

Your shade $25 at Sephora

Closest overall alternative: Jane Iredale PurePressed Eye Shadow Triple Driftwood

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Jane Iredale
Driftwood
Colour family, undertone and depth: —
Finish and pigmentation: Matte

Matched on pan 3.

Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
60
Best price
$38Ulta BeautyUlta Beauty
Costs $13 more

Your shade $25 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Soft Pinch Liquid Contour

    Solace
    Shade match 78
    $30SephoraSephoraCosts $5 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: Taupe rather than brownDoes not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    92
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Taupe rather than brown · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium (cool taupe)

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Amber
    Shade match 86
    $13$26SephoraSephora$12 less (48%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    86
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool light brown

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Soft Pinch Liquid Contour

    Mellow
    Shade match 75
    $30SephoraSephoraCosts $5 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: LighterDoes not claim hydration

    Score details
    Shade match
    75
    Finish, pigmentation & format
    92
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: light (cool brown)

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Beige & Boujee
    Shade match 80
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Nude rather than brownOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: cool beige

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Extra Toasted
    Shade match 78
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Does not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: warn brown

    Medium confidence· Digital match

    View match
  6. #8 · Westman Atelier

    Eye Pods Cream Eye Shadow

    Toujours
    Shade match 79
    $88SephoraSephoraCosts $63 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim comfort

    Differences: Cream rather than liquid (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    94
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: vanille /creamy ivory, beige/cool tawny, café crème/warm chocolate brown

    Medium confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Tira'Miss You
    Shade match 81
    $13$26SephoraSephora$12 less (48%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    81
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm light brown

    Medium confidence· Digital match

    View match
  8. Shade match 80
    $33SephoraSephoraCosts $8 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: DeeperStick rather than liquid (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Stick rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte warm brown

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Saddle
    Shade match 80
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim hydration

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    85
    Wear & performance
    78
    Comfort & skin suitability
    60

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: mid-tone rustic brown matte

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Happy Sol
    Shade match 79
    $30SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Sheer rather than buildable (pigmentation)Cream rather than liquid (format)Does not claim hydration

    Score details
    Shade match
    79
    Finish, pigmentation & format
    79
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: light brown with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Get On Taupe
    Shade match 77
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  12. Shade match 71
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: soft muted beige taupe

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    30M Cedar
    Shade match 65
    $39SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: LighterTaupe rather than brown16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Taupe rather than brown · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: cool taupe matte

    Medium confidence· Digital match

    View match
  14. Shade match 73
    $33SephoraSephoraCosts $8 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte camel brown

    Medium confidence· Digital match

    View match
  15. Shade match 69
    $22SephoraSephora$3 less (12%)

    Matches: Same finish: matteSame longevity: long-wearingClaims waterproof

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    87
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: taupe sandbar matte

    Medium confidence· Digital match

    View match
  16. #18 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 3

    Shade match 71
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Bronze rather than brownOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 6

    Shade match 76
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Colorful Eyeshadow

    204 My Dear Nude
    Shade match 75
    $8SephoraSephora$17 less (68%)

    Matches: Same finish: matte

    Differences: Nude rather than brownOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: true cool tone nude

    Medium confidence· Digital match

    View match
  19. #21 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Bright Side
    Shade match 61
    $30SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Golden rather than brownSheer rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    79
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Natural · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Golden rather than brown · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: soft tan with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Adventure
    Shade match 77
    $22SephoraSephora$3 less (12%)

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Bronze rather than brownDewy rather than matte (finish)Stick rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    49
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Dewy

    Ingredients (not scored): 4% ingredient overlap

    Differences: Bronze rather than brown · Dewy rather than matte (finish) · Stick rather than liquid (format) · Does not claim hydration

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  21. Shade match 76
    $22SephoraSephora$3 less (12%)

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Copper rather than brownDewy rather than matte (finish)Stick rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    49
    Wear & performance
    88
    Comfort & skin suitability
    80

    Very close colour · Dewy

    Ingredients (not scored): 4% ingredient overlap

    Differences: Copper rather than brown · Dewy rather than matte (finish) · Stick rather than liquid (format) · Does not claim hydration

    Retailer shade note: copper

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Bronze Baddie
    Shade match 83
    $25SephoraSephoraSame price

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    35
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Retailer shade note: golden brown

    Medium confidence· Digital match

    View match
  23. #25 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 10

    Shade match 62
    $23Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Copper rather than brownOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Copper rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 9

    Shade match 67
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBronze rather than brownOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  25. #27 · Urban Decay

    24/7 Eyeshadow

    Fix
    Shade match 62
    $23SephoraSephora$2 less (8%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    62
    Finish, pigmentation & format
    81
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm beige matte

    Medium confidence· Digital match

    View match
  26. #28 · Revlon

    Glimmer Liquid Shadow

    On Cloud Shine
    Shade match 71
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Same pigmentation: buildableSame format: liquidBoth claim crease resistance

    Differences: Taupe rather than brownShimmer rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    48
    Wear & performance
    81
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Taupe rather than brown · Shimmer rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · about-face

    Fractal Glitter Eye Paint

    Fracture
    Shade match 82
    $18Ulta BeautyUlta Beauty(product price)$7 less (28%)

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Shimmer rather than matte (finish)Cream rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    82
    Finish, pigmentation & format
    28
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Cream rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: shimmering golden cocoa

    Medium confidence· Digital match

    View match
  28. #30 · Urban Decay

    Naked Eyeshadow Stick

    Private Album
    Shade match 74
    $25SephoraSephoraSame price

    Matches: Same pigmentation: buildableSame longevity: long-wearingBoth claim crease resistance

    Differences: Taupe rather than brownShimmer rather than matte (finish)Stick rather than liquid (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    40
    Wear & performance
    88
    Comfort & skin suitability
    60

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than brown · Shimmer rather than matte (finish) · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: cool taupe shimmer

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    07 Auburn Shimmer
    Shade match 87
    $15SephoraSephora$10 less (40%)

    Matches: Claims waterproof

    Differences: Shimmer rather than matte (finish)Stick rather than liquid (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    25
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Stick rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  30. #32 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Tan-talize
    Shade match 87
    $7Ulta BeautyUlta Beauty$18 less (72%)

    Matches: Same longevity: long-wearing

    Differences: Glitter rather than matte (finish)Sheer rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    16
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Glitter · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Glitter rather than matte (finish) · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brown with silver sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

MAC Cosmetics Matte Eyeshadow in Charcoal Brown, against Stila Liqua-Play Eye Shadow in Fawn Matte. Every attribute compared, with its share of the score.

ComparedYour shadeFawn MatteClosest shade matchCharcoal BrownScore
Shade match55% of overall91
Colour87#b08769#a9826aVery close colourColour difference 2.7 (0 is identical)
Depth95MediumMediumSameDepth difference 2.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall19
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared81
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 66/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Matte Eyeshadow in Charcoal Brown.

Same or better

  • Very close colour
  • Both claim crease resistance

Different

  • Metallic finish instead of matte
  • Opaque pigmentation instead of buildable
  • Powder format instead of liquid
  • 8-hour wear longevity instead of long-wearing
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte taupe brownmuted taupe brown
Baseno siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Jane Iredale PurePressed Eye Shadow Triple in Driftwood, against Stila Liqua-Play Eye Shadow in Fawn Matte. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeFawn MatteClosest overall alternativeDriftwoodScore
Shade match55% of overall84
Colour75#b08769#b2907bClose colourColour difference 4.2 (0 is identical)
Depth91MediumMediumSameDepth difference 4.1 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared85
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared60
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale PurePressed Eye Shadow Triple in Driftwood.

Same or better

  • Same finish: matte
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Powder format instead of liquid
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte taupe brownmatte ivory, taupe pearl, matte soft chestnut
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Matte Eyeshadow Charcoal Brown

Best price
$26Ulta BeautyUlta Beauty
Costs $1 more

Your shade $25 at Sephora

Closest overall alternative

Jane Iredale PurePressed Eye Shadow Triple Driftwood

Best price
$38Ulta BeautyUlta Beauty
Costs $13 more

Your shade $25 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.