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Liqua-Play Eye Shadow Cocoa Pop Matte dupes and alternatives Stila

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: about-face Matte Fluid Eye Paint Weightless

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
about-face
Weightless
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
Shade match
94out of 100
Colour
90
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$17Ulta BeautyUlta Beauty
$8 less (32%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: R.E.M. Beauty Starlet Matte Liquid Eyeshadow ILY

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
R.E.M. Beauty
ILY
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte
Overall match
91out of 100
Shade (Shade match)
88
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
88
Comfort (Comfort & skin suitability)
80
Best price
$22Ulta BeautyUlta Beauty
$3 less (12%)

Your shade $25 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Espress Yo Self
    Shade match 84
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    84
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Retailer shade note: cool brown matte

    Medium confidence· Digital match

    View match
  2. #4 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 86
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Soft Pinch Liquid Contour

    Tranquil
    Shade match 81
    $30SephoraSephoraCosts $5 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: LighterDoes not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    92
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium deep (cool brown)

    Medium confidence· Digital match

    View match
  4. #6 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 83
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing

    Differences: Stick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    83
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    60

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Retailer shade note: red brown matte

    Medium confidence· Digital match

    View match
  6. #8 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Main Character
    Match not determinedLow data confidence
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Stick rather than liquid (format)Does not claim hydration

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Stick rather than liquid (format) · Does not claim hydration

    Retailer shade note: rich, deep cocoa-brown shade with a matte finish

    Low confidence· Digital match

    View match
  7. Shade match 81
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep warm brown

    Medium confidence· Digital match

    View match
  8. #10 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 82
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing

    Differences: Cream rather than liquid (format)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    82
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 78
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: LighterOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Chestnut Sculpt
    Match not determinedLow data confidence
    $32SephoraSephoraCosts $7 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Satin rather than matte (finish)Stick rather than liquid (format)24-hour wear rather than long-wearing (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Very close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Satin rather than matte (finish) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: rich cocoa

    Low confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 79
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  12. #14 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Café Serré
    Match not determinedLow data confidence
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: matte rich coffee

    Low confidence· Digital match

    View match
  13. #15 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    130 Hater
    Shade match 83
    $29SephoraSephoraCosts $4 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    81
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  14. #16 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Fearless Umber
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteSame pigmentation: buildableBoth claim crease resistance

    Differences: DeeperStick rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    92
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Stick rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte deep warm brown

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 88
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Same finish: matte

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  16. Shade match 71
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: DeeperOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Eyeshadow Singles

    Coffee Bean
    Shade match 81
    $9Ulta BeautyUlta Beauty(product price)$16 less (64%)

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: Powder rather than liquid (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  20. #22 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Go Cocoa
    Shade match 64
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Dark Chocolate Matte

    Medium confidence· Digital match

    View match
  21. #23 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 78
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matte

    Differences: Powder rather than liquid (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  22. Shade match 66
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim crease resistance

    Differences: Noticeably different swatch colourCream rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    94
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Cream rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  23. #25 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 57
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  24. #26 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 62
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Cinnamon Brown Matte

    Medium confidence· Digital match

    View match
  25. #27 · Rare Beauty

    Soft Pinch Liquid Contour

    Peaceful
    Shade match 57
    $30SephoraSephoraCosts $5 more

    Matches: Same pigmentation: buildableSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    57
    Finish, pigmentation & format
    92
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (neutral brown)

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Unapologetic
    Shade match 67
    $11.99Ulta BeautyUlta Beauty(product price)$13.01 less (52%)

    Matches: Same finish: matteBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte cool brown

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 65
    $30SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterSheer rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    79
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Jane Iredale

    PurePressed Eye Shadow Triple

    Honeysuckle

    Matched on pan 1

    Shade match 60
    $38Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: LighterCopper rather than brownPowder rather than liquid (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    60

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Copper rather than brown · Powder rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  29. #31 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Shea pan

    Shade match 86
    $48Ulta BeautyUlta BeautyCosts $23 more

    Shimmer · Opaque

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    29
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

about-face Matte Fluid Eye Paint in Weightless, against Stila Liqua-Play Eye Shadow in Cocoa Pop Matte. Every attribute compared, with its share of the score.

ComparedYour shadeCocoa Pop MatteClosest shade matchWeightlessScore
Shade match55% of overall94
Colour90#683627#6b372dVery close colourColour difference 2.3 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.1 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall94
Finish100MatteMatteSameSame matte finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face Matte Fluid Eye Paint in Weightless.

Same or better

  • $8 less
  • Very close colour
  • Same finish: matte
  • Same pigmentation: buildable
  • Same longevity: long-wearing

Different

  • Cream format instead of liquid
  • Does not claim crease resistance
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep chocolate brownmatte chocolate brown
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY, against Stila Liqua-Play Eye Shadow in Cocoa Pop Matte. Every attribute compared, with its share of the score.

ComparedYour shadeCocoa Pop MatteClosest overall alternativeILYScore
Shade match55% of overall88
Colour81#683627#693f2dClose colourColour difference 3.5 (0 is identical)
Depth93Deep / darkDeep / darkSameDepth difference 3.5 on the 0–100 scale
Undertonenot comparableNot listedCoolUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format100LiquidLiquidSameBoth liquid
Wear & performance10% of overall88
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 91/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Starlet Matte Liquid Eyeshadow in ILY.

Same or better

  • $3 less
  • Same finish: matte
  • Same format: liquid
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep chocolate browncool chocolate brown
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

about-face Matte Fluid Eye Paint Weightless

Match price
$17Ulta BeautyUlta Beauty
$8 less (32%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

R.E.M. Beauty Starlet Matte Liquid Eyeshadow ILY

Best price
$22Ulta BeautyUlta Beauty
$3 less (12%)

Your shade $25 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.