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Liqua-Play Eye Shadow Mauvelous Matte dupes and alternatives Stila

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Bite Size Eyeshadow Palette Take Your Pink

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
e.l.f. Cosmetics
Take Your Pink
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Opaque

Matched on pan 4.

Shade match
87out of 100
Colour
81
Depth
89
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Ulta Beauty

Closest overall alternative: CoverGirl Clean Fresh Clean Color Eyeshadow Candlelit Burgundy

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
CoverGirl
Candlelit Burgundy
Colour family, undertone and depth: Plum · Cool · Medium
Finish and pigmentation: Matte
Overall match
82out of 100
Shade (Shade match)
86
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
78
Comfort (Comfort & skin suitability)
40
Match price
$13.99Ulta BeautyUlta Beauty
$11.01 less (44%)

Your shade $25 at Ulta Beauty · lowest price $11.89 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    PurePressed Eye Shadow Triple

    Wild Flower

    Matched on pan 1

    Shade match 77
    $38Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Brown rather than mauvePowder rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    60

    Very close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  2. #4 · RMS Beauty

    Cashmere Matte Eyelights

    Mallo Coast
    Shade match 76
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame finish: matteBoth claim crease resistance

    Differences: Cream rather than liquid (format)8-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    76
    Finish, pigmentation & format
    93
    Wear & performance
    81
    Comfort & skin suitability
    60

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cream rather than liquid (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: dusty rose-mauve

    Medium confidence· Digital match

    View match
  3. #5 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 6

    Shade match 84
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Opaque rather than buildable (pigmentation)Palette rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  4. #6 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Making Mauves
    Shade match 73
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Mauve Matte

    High confidence· Digital match

    View match
  5. Shade match 72
    $24SephoraSephora$1 less (4%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Brown rather than mauvePowder rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    100

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: red brown demi-matte

    Medium confidence· Digital match

    View match
  6. #8 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Cedar Matte
    Shade match 63
    $19Ulta BeautyUlta Beauty$6 less (24%)

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Warm rather than cool undertoneTaupe rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Taupe rather than mauve · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm taupe matte

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Pink Chiffon
    Shade match 70
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: LighterPink rather than mauveOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Pink rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  8. Shade match 67
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Pink rather than mauveOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: midtoned nudey pink

    Medium confidence· Digital match

    View match
  9. #11 · Nudestix

    Magnetic Matte Eye Color

    Fig
    Shade match 75
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame finish: matteClaims waterproof

    Differences: Plum rather than mauveStick rather than liquid (format)11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than mauve · Stick rather than liquid (format) · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte plum

    Medium confidence· Digital match

    View match
  10. #12 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Coffee Break
    Shade match 66
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Brown rather than mauveOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than mauve · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Chestnut Matte

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    All About Shadow Single Eyeshadow

    Nude Rose
    Shade match 68
    $27Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Rose rather than mauvePowder rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than mauve · Powder rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  12. #14 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    10S Chestnut
    Shade match 58
    $39SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Warm rather than cool undertoneBrown rather than mauve16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: copper chestnut

    High confidence· Digital match

    View match
  13. #15 · ColourPop

    Shadow Stix

    Keep Dreaming
    Shade match 67
    $9Ulta BeautyUlta Beauty$16 less (64%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourPink rather than mauveOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: Soft, cool-toned matte pink

    Medium confidence· Digital match

    View match
  14. #16 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Caramel Chaud
    Shade match 55
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than mauve

    Score details
    Shade match
    55
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than mauve · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: matte caramel

    High confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Currant Mood
    Shade match 61
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    61
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim hydration

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  16. #18 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Cuivre de l’Aube
    Shade match 53
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than cool undertoneCopper rather than mauve

    Score details
    Shade match
    53
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Copper rather than mauve · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: twinkling copper

    High confidence· Digital match

    View match
  17. #19 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 3

    Shade match 67
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Brown rather than mauveOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than mauve · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  18. #20 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 63
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Neutral rather than cool undertoneBrown rather than mauveOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than mauve · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral brown

    High confidence· Digital match

    View match
  19. #21 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 4

    Shade match 67
    $23Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Copper rather than mauveOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Copper rather than mauve · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    06 Canyon Clay
    Shade match 56
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: liquid

    Differences: Terracotta rather than mauve16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Terracotta rather than mauve · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  21. Shade match 64
    $22SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourPlum rather than mauveOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    87
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than mauve · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep burgundy matte

    High confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 69
    $32Ulta BeautyUlta BeautyCosts $7 more

    Matches: Both claim crease resistanceClaims waterproofBoth claim hydration

    Differences: Warm rather than cool undertoneBrown rather than mauveSatin rather than matte (finish)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    60

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Satin rather than matte (finish) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: warm caramel brown

    High confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Velvet Teddy
    Shade match 52
    $25SephoraSephoraSame price

    Matches: Same finish: matteSame format: liquidBoth claim crease resistance

    Differences: Nude rather than mauveOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep-toned beige

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 10

    Shade match 67
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Same finish: matte

    Differences: Brown rather than mauveOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than mauve · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  25. Shade match 51
    $24SephoraSephora$1 less (4%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    51
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Nude rather than mauve · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm tan demi-matte

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I am Powerful
    Shade match 56
    $9.99WalmartWalmart$15.01 less (60%)

    Matches: Same finish: matteBoth claim crease resistance

    Differences: Red rather than mauveOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than mauve · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Colorful Eyeshadow

    210 Sand Dunes
    Shade match 65
    $8SephoraSephora$17 less (68%)

    Matches: Same finish: matte

    Differences: Warm rather than cool undertoneNude rather than mauveOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brown sand nude

    High confidence· Digital match

    View match
  28. #30 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 4

    Shade match 58
    $23Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Red rather than mauveOpaque rather than buildable (pigmentation)Palette rather than liquid (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    81
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Red rather than mauve · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #31 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve
    Shade match 76
    $25SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    35
    Wear & performance
    88
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration

    Retailer shade note: muted mauve

    High confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Small Glitter Eyeshadow

    Dreamy Beams
    Shade match 84
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourBoth claim crease resistanceBoth claim comfort

    Differences: Pink rather than mauveGlitter rather than matte (finish)Powder rather than liquid (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    4
    Wear & performance
    81
    Comfort & skin suitability
    80

    Very close colour · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than mauve · Glitter rather than matte (finish) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

e.l.f. Cosmetics Bite Size Eyeshadow Palette in Take Your Pink, against Stila Liqua-Play Eye Shadow in Mauvelous Matte. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shadeMauvelous MatteClosest shade matchTake Your PinkScore
Shade match55% of overall87
Colour81#a5665c#ab7066Close colourColour difference 3.5 (0 is identical)
Depth89MediumMediumSameDepth difference 4.8 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall19
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 63/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Bite Size Eyeshadow Palette in Take Your Pink.

Same or better

  • $21 less
  • Same longevity: long-wearing

Different

  • Small colour difference on the swatch
  • Metallic finish instead of matte
  • Opaque pigmentation instead of buildable
  • Powder format instead of liquid
  • Does not claim crease resistance
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsoft mauveNot listed
Baseno siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

CoverGirl Clean Fresh Clean Color Eyeshadow in Candlelit Burgundy, against Stila Liqua-Play Eye Shadow in Mauvelous Matte. Every attribute compared, with its share of the score.

ComparedYour shadeMauvelous MatteClosest overall alternativeCandlelit BurgundyScore
Shade match55% of overall86
Colour94#a5665c#a1695fVery close colourColour difference 1.6 (0 is identical)
Depth99MediumMediumSameDepth difference 0.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30MauvePlumSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared85
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 82/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Clean Color Eyeshadow in Candlelit Burgundy.

Same or better

  • $11.01 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same longevity: long-wearing

Different

  • Powder format instead of liquid
  • Does not claim crease resistance
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsoft mauveNot listed
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Bite Size Eyeshadow Palette Take Your Pink

Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Ulta Beauty

Closest overall alternative

CoverGirl Clean Fresh Clean Color Eyeshadow Candlelit Burgundy

Match price
$13.99Ulta BeautyUlta Beauty
$11.01 less (44%)

Your shade $25 at Ulta Beauty · lowest price $11.89 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.