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Liqua-Play Eye Shadow Wanderlust Glitter dupes and alternatives Stila

Golden · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Milani Gilded Eyeshadow Sticks Sand

The equivalent shade and the most similar eyeshadow overall.

Your shade
Stila
Wanderlust GlitterChange shade
Colour family, undertone and depth: Golden · Warm · Light
Finish and pigmentation: Glitter · Sheer
The match
Milani
Sand
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Metallic
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish, pigmentation & format)
78
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
80
Shade match
95out of 100
Colour
92
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$13.01 less (52%)

Your shade $25 at Ulta Beauty · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Mocha Sparkle

    Matched on the lighter eyeshadow pan

    Shade match 85
    $22SephoraSephora$3 less (12%)

    Matches: Same finish: glitterSame longevity: long-wearingBoth claim hydration

    Differences: Cream rather than liquid (format)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish, pigmentation & format
    93
    Wear & performance
    78
    Comfort & skin suitability
    60

    Close colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    In A Nutshell
    Shade match 93
    $10.50Ulta BeautyUlta Beauty(product price)$14.50 less (58%)

    Matches: Near-identical swatch colourBoth claim crease resistanceClaims waterproof

    Differences: Neutral rather than warm undertoneCream rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    78
    Wear & performance
    58
    Comfort & skin suitability
    100

    Looks identical · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: light neutral metallic shimmer

    High confidence· Digital match

    View match
  3. #4 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Comet
    Shade match 85
    $22Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Same format: liquidSame longevity: long-wearingBoth claim crease resistance

    Differences: Does not claim hydration

    Score details
    Shade match
    85
    Finish, pigmentation & format
    86
    Wear & performance
    88
    Comfort & skin suitability
    80

    Close colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: metallic Champagne

    Medium confidence· Digital match

    View match
  4. #5 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    12S Shell
    Shade match 93
    $39SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame format: liquid

    Differences: Shimmer rather than glitter (finish)Buildable rather than sheer (pigmentation)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    72
    Wear & performance
    81
    Comfort & skin suitability
    80

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Buildable rather than sheer (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: light gold shimmer

    High confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Champagne Showers
    Shade match 85
    $7Ulta BeautyUlta Beauty$18 less (72%)

    Matches: Very close colourSame warm undertoneSame finish: glitter

    Differences: Nude rather than goldenPowder rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Glitter · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than golden · Powder rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: peachy beige with champagne sparkle

    Medium confidence· Digital match

    View match
  6. #7 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Ghosted
    Shade match 92
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Shimmer rather than glitter (finish)Stick rather than liquid (format)Does not claim hydration

    Score details
    Shade match
    92
    Finish, pigmentation & format
    63
    Wear & performance
    88
    Comfort & skin suitability
    80

    Very close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Stick rather than liquid (format) · Does not claim hydration

    Retailer shade note: soft champagne highlight shade with a subtle sheen & shimmer finish

    Medium confidence· Digital match

    View match
  7. #8 · Urban Decay

    Naked Eyeshadow Stick

    Toasty
    Shade match 93
    $25SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame longevity: long-wearing

    Differences: Bronze rather than goldenShimmer rather than glitter (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    64
    Wear & performance
    88
    Comfort & skin suitability
    60

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Bronze rather than golden · Shimmer rather than glitter (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: copper bronze shimmer

    High confidence· Digital match

    View match
  8. Shade match 92
    $24SephoraSephora$1 less (4%)

    Matches: Very close colourSame warm undertoneBoth claim crease resistance

    Differences: Shimmer rather than glitter (finish)Powder rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    59
    Wear & performance
    81
    Comfort & skin suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: silver/gold low-lit shimmer

    High confidence· Digital match

    View match
  9. #10 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    67S Sparkle
    Shade match 87
    $39SephoraSephoraCosts $14 more

    Matches: Same format: liquidBoth claim crease resistanceBoth claim comfort

    Differences: LighterShimmer rather than glitter (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    72
    Wear & performance
    81
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Shimmer rather than glitter (finish) · Buildable rather than sheer (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: soft champagne shimmer

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    All About Shadow Duo Eyeshadow

    Day Into Date

    Matched on the lighter eyeshadow pan

    Shade match 93
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Shimmer rather than glitter (finish)Powder rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    93
    Finish, pigmentation & format
    59
    Wear & performance
    100
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Powder rather than liquid (format) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow

    Golden Goji
    Shade match 84
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same warm undertoneSame format: liquidBoth claim comfort

    Differences: Not listed rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim hydration

    Score details
    Shade match
    84
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    80

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: white gold

    Medium confidence· Digital match

    View match
  12. #13 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Moonstone
    Shade match 82
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: glitterBoth claim crease resistanceClaims waterproof

    Differences: Neutral rather than warm undertoneBuildable rather than sheer (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Glitter · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: pale neutral with a silvery gold sparkle

    High confidence· Digital match

    View match
  13. #14 · L.A. Girl

    Prism Stick Eye & Face Jelly Stick

    Angelic Glow
    Shade match 86
    $7Ulta BeautyUlta Beauty$18 less (72%)

    Matches: Same longevity: long-wearingBoth claim comfortBoth claim hydration

    Differences: Shimmer rather than glitter (finish)Stick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    86
    Finish, pigmentation & format
    63
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Stick rather than liquid (format) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  14. #15 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Candy Dipp’d
    Shade match 81
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same format: liquidSame longevity: long-wearingBoth claim crease resistance

    Differences: Shimmer rather than glitter (finish)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    74
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Does not claim comfort · Does not claim hydration

    Retailer shade note: champagne shimmer

    Medium confidence· Digital match

    View match
  15. #16 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Shade match 78
    $25Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneBoth claim crease resistanceClaims waterproof

    Differences: Bronze rather than goldenStick rather than liquid (format)8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than golden · Stick rather than liquid (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: antique bronze

    High confidence· Digital match

    View match
  16. #17 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #7 Magic Hour & Aurora Radiance
    Shade match 77
    $38SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims waterproof

    Differences: Bronze rather than goldenStick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Duochrome

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than golden · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: burnt Bronze metallic with golden sands glimmer/ holographic rustic metal foil with shifts of pink & gold sparkle

    Medium confidence· Digital match

    View match
  17. #18 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Sun Glow
    Shade match 73
    $12.50Ulta BeautyUlta Beauty$12.50 less (50%)

    Matches: Same warm undertoneSame finish: glitter

    Differences: Peach rather than goldenNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 9% ingredient overlap

    Differences: Peach rather than golden · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: golden peach glitter

    Medium confidence· Digital match

    View match
  18. #19 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Bellini
    Shade match 86
    $34SephoraSephoraCosts $9 more

    Matches: Both claim crease resistanceClaims waterproof

    Differences: Shimmer rather than glitter (finish)Buildable rather than sheer (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    64
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: a shimmering champagne

    Medium confidence· Digital match

    View match
  19. #20 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Gatsby
    Shade match 87
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Shimmer rather than glitter (finish)Opaque rather than sheer (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    57
    Wear & performance
    78
    Comfort & skin suitability
    60

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Opaque rather than sheer (pigmentation) · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: rich gold pearl

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Everything Is Sunshine
    Shade match 68
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same format: liquidBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than golden24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    86
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than golden · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Brass Drip
    Shade match 79
    $8.99Ulta BeautyUlta Beauty$16.01 less (64%)

    Matches: Same warm undertoneSame format: liquidBoth claim comfort

    Differences: Bronze rather than goldenShimmer rather than glitter (finish)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    74
    Wear & performance
    59
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than golden · Shimmer rather than glitter (finish) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  22. #23 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    I Love You A Latte

    Matched on pan 1

    Shade match 85
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Same longevity: long-wearing

    Differences: Opaque rather than sheer (pigmentation)Powder rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    63
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than sheer (pigmentation) · Powder rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #24 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #5 Cassiopeia & Astra
    Shade match 71
    $38SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame finish: glitterSame longevity: long-wearing

    Differences: Rose rather than goldenStick rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than golden · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: rose gold metallic with warm honey shimmer/ light champagne foil with gold & silver sparkle

    Medium confidence· Digital match

    View match
  24. #25 · MAC Cosmetics

    Matte Eyeshadow

    Honey Lust
    Shade match 83
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame warm undertoneBoth claim crease resistance

    Differences: Peach rather than goldenOpaque rather than sheer (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    63
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Peach rather than golden · Opaque rather than sheer (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: bronze-dipped peach

    High confidence· Digital match

    View match
  25. #26 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Baby Pearl
    Shade match 79
    $17$20Ulta BeautyUlta Beauty$8 less (32%)

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: LighterShimmer rather than glitter (finish)Opaque rather than sheer (pigmentation)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    57
    Wear & performance
    88
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Shimmer rather than glitter (finish) · Opaque rather than sheer (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: Champagne Shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Ulta Beauty Collection

    Eyeshadow Singles

    Do The Most
    Shade match 91
    $9Ulta BeautyUlta Beauty(product price)$16 less (64%)

    Matches: Very close colourSame warm undertone

    Differences: Shimmer rather than glitter (finish)Buildable rather than sheer (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    60
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: silver gold shimmer

    Medium confidence· Digital match

    View match
  27. #28 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Silk / Rich Navy

    Matched on the Silk pan

    Shade match 77
    $43SephoraSephoraCosts $18 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Neutral rather than warm undertoneNude rather than goldenBuildable rather than sheer (pigmentation)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    73
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than golden · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: a shimmering neutral beige / a rich navy blue

    High confidence· Digital match

    View match
  28. #29 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cream & Sugar

    Matched on pan 2

    Shade match 82
    $4Ulta BeautyUlta Beauty$21 less (84%)

    Matches: Same longevity: long-wearing

    Differences: Opaque rather than sheer (pigmentation)Powder rather than liquid (format)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    63
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than sheer (pigmentation) · Powder rather than liquid (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Ice Illusion

    Matched on pan 5

    Shade match 63
    $22SephoraSephora$3 less (12%)

    Matches: Same finish: glitterSame longevity: long-wearingBoth claim hydration

    Differences: LighterNude rather than goldenCream rather than liquid (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    93
    Wear & performance
    78
    Comfort & skin suitability
    60

    Close colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Nude rather than golden · Cream rather than liquid (format) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: icy white

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Milani Gilded Eyeshadow Sticks in Sand, against Stila Liqua-Play Eye Shadow in Wanderlust Glitter. Every attribute compared, with its share of the score.

ComparedYour shadeWanderlust GlitterClosest matchSandScore
Shade match55% of overall95
Colour92#cba995#c4a793Very close colourColour difference 2.0 (0 is identical)
Depth97LightLightSameDepth difference 1.7 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared78
Finish83GlitterMetallicCloseMetallic finish rather than glitter
Pigmentationnot comparableSheerNot listedNot listed for eitherAn opacity not listed for one product
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall73
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Gilded Eyeshadow Sticks in Sand.

Same or better

  • $13.01 less
  • Very close colour
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort

Different

  • Cream format instead of liquid
  • 12-hour wear longevity instead of long-wearing
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsheer gold with multi-color sparklechampagne
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Sand

Match price
$11.99Ulta BeautyUlta Beauty
$13.01 less (52%)

Your shade $25 at Ulta Beauty · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.