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Long-Wear Waterproof Cream Eyeshadow Stick Cinnamon dupes and alternatives Bobbi Brown

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown

The equivalent shade and the most similar eyeshadow overall.

The match
Bobbi Brown
Milk Chocolate / Midnight Brown
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Buildable

Matched on the Milk Chocolate pan.

Overall match
97out of 100
Shade (Shade match)
95
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    06 Earth
    Shade match 88
    $29SephoraSephora$5 less (15%)

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    83
    Wear & performance
    82
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Does not claim crease resistance

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  2. #3 · Iconic London

    Glaze Dual Ended Eyeshadow Crayon

    Wildflower

    Matched on the deeper eyeshadow pan

    Match not determinedLow data confidence
    $15$30SephoraSephora$19 less (56%)

    Matches: Very close colour

    Differences: Liquid rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Very close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Liquid rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: light pink

    Low confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Eyeshadow Singles

    Heartfelt
    Shade match 87
    $9Ulta BeautyUlta Beauty(product price)$25 less (74%)

    Matches: Same finish: metallicSame pigmentation: buildable

    Differences: Powder rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    87
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  4. #5 · MERIT

    Solo Shadow Cream Eyeshadow

    Midcentury
    Shade match 82
    $26SephoraSephora$8 less (24%)

    Matches: Same pigmentation: buildableBoth claim crease resistanceBoth claim waterproof

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  5. #6 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Chestnut
    Shade match 82
    $25SephoraSephora$9 less (26%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Opaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: midtone brown

    Medium confidence· Digital match

    View match
  6. #7 · Laura Mercier

    Caviar Stick Eyeshadow

    Mocha
    Shade match 75
    $34SephoraSephoraSame price

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    64

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation)

    Retailer shade note: shimmering brown

    Medium confidence· Digital match

    View match
  7. #8 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sienna
    Shade match 78
    $25SephoraSephora$9 less (26%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: DeeperOpaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  8. Shade match 72
    $34SephoraSephoraSame price

    Matches: Same pigmentation: buildableBoth claim crease resistanceBoth claim waterproof

    Differences: Bronze rather than brown16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    80
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 31% ingredient overlap

    Differences: Bronze rather than brown · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Bronze shimmer

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    I Love You A Latte

    Matched on pan 2

    Shade match 79
    $4Ulta BeautyUlta Beauty$30 less (88%)

    Matches: Near-identical swatch colourSame finish: metallic

    Differences: Copper rather than brownOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Copper rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Fuller Fudge
    Shade match 71
    $29Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same finish: metallicSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colour8-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    30
    Comfort & skin suitability
    20

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  11. #12 · Half Magic

    Sparklestik Eye Crayon

    PRINCESS TEDDY
    Shade match 70
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same format: stickBoth claim crease resistance

    Differences: LighterBronze rather than brown12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Lighter · Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  12. #13 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Super Slate
    Shade match 65
    $25Ulta BeautyUlta Beauty(product price)$9 less (26%)

    Matches: Same pigmentation: buildableSame format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourTaupe rather than brown16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    90
    Wear & performance
    80
    Comfort & skin suitability
    20

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than brown · 16-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: pearl taupe

    Medium confidence· Digital match

    View match
  13. #14 · Hourglass

    Scattered Light Glitter Eyeshadow

    Burnish
    Shade match 76
    $30Ulta BeautyUlta Beauty$4 less (12%)

    Matches: Claims comfort

    Differences: Bronze rather than brownOpaque rather than buildable (pigmentation)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: deep bronze

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Matte Eyeshadow

    Espresso
    Shade match 71
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    83
    Wear & performance
    48
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  15. #16 · MERIT

    Solo Shadow Cream Eyeshadow

    Matchbook
    Shade match 65
    $26SephoraSephora$8 less (24%)

    Matches: Same pigmentation: buildableBoth claim crease resistanceBoth claim waterproof

    Differences: DeeperPlum rather than brown12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Plum rather than brown · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: soft burgundy

    Medium confidence· Digital match

    View match
  16. #17 · Nudestix

    Magnetic Luminous Eye Color

    Rustique
    Shade match 61
    $29Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same finish: metallicSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourLighterBronze rather than brown

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    48
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Bronze rather than brown · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: warm rusty bronze

    Medium confidence· Digital match

    View match
  17. Shade match 70
    $24SephoraSephora$10 less (29%)

    Matches: Both claim crease resistanceClaims comfortClaims hydration

    Differences: Bronze rather than brownPowder rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    76
    Wear & performance
    68
    Comfort & skin suitability
    48

    Slight colour difference · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: warm bronze low-lit shimmer

    Medium confidence· Digital match

    View match
  18. #19 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Get Your Bag
    Shade match 61
    $12.99Ulta BeautyUlta Beauty$21.01 less (62%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourBronze rather than brownLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    86
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Glitter

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: metallic bronze shade packed with multidimensional sparkle & a shimmer finish

    Medium confidence· Digital match

    View match
  19. #20 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 2

    Shade match 72
    $44Ulta BeautyUlta BeautyCosts $10 more

    Matches: Both claim crease resistance

    Differences: Copper rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Copper rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  20. #21 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 80
    $32Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: LighterSatin rather than metallic (finish)Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    43
    Wear & performance
    100
    Comfort & skin suitability
    53

    Close colour · Satin

    Ingredients (not scored): 21% ingredient overlap

    Differences: Lighter · Satin rather than metallic (finish) · Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Retailer shade note: warm caramel brown

    Medium confidence· Digital match

    View match
  21. Shade match 59
    $11.99Ulta BeautyUlta Beauty(product price)$22.01 less (65%)

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: DeeperRose rather than brownOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    83
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Deeper · Rose rather than brown · Opaque rather than buildable (pigmentation) · Does not claim waterproof

    Retailer shade note: copper rose shimmer

    Medium confidence· Digital match

    View match
  22. Shade match 64
    $30SephoraSephora$4 less (12%)

    Matches: Both claim crease resistanceClaims comfortClaims hydration

    Differences: Golden rather than brownOpaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    79
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Golden rather than brown · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep champagne with silver flecks

    Medium confidence· Digital match

    View match
  23. #24 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Coral Sunrise

    Matched on pan 1

    Match not determinedLow data confidence
    $28SephoraSephora$6 less (18%)

    Shimmer

    Differences: Copper rather than brownPalette rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Copper rather than brown · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: white aurora (light coral glitter) , coral starlight (coral peach matte), Flaming Sunset (neutral peach brown matte)

    Low confidence· Digital match

    View match
  24. #25 · Clinique

    All About Shadow Quad Eyeshadow

    Teddy Bear

    Matched on pan 2

    Shade match 69
    $44Ulta BeautyUlta BeautyCosts $10 more

    Matches: Both claim crease resistance

    Differences: Bronze rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    0

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  25. #26 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Match not determinedLow data confidence
    $25Ulta BeautyUlta Beauty$9 less (26%)

    Matches: Same pigmentation: buildable

    Differences: Matte rather than metallic (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than metallic (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: matte medium brown

    Low confidence· Digital match

    View match
  26. #27 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Good Energy
    Shade match 82
    $30SephoraSephora$4 less (12%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Natural rather than metallic (finish)Sheer rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    37
    Wear & performance
    85
    Comfort & skin suitability
    62

    Close colour · Natural · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than metallic (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: medium brown with cool undertones

    Medium confidence· Digital match

    View match
  27. #28 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 86
    $26Ulta BeautyUlta Beauty(product price)$8 less (24%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    31
    Wear & performance
    85
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  28. #29 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Beaming Brighter
    Shade match 50
    $28SephoraSephora$6 less (18%)

    Matches: Same finish: metallicSame longevity: 24-hour wearBoth claim crease resistance

    Differences: LighterGolden rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    37

    Slight colour difference · Metallic

    Ingredients (not scored): 29% ingredient overlap

    Differences: Lighter · Golden rather than brown · Liquid rather than stick (format) · Normal rather than normal, dry, combination (skin types)

    Retailer shade note: rose-gold

    Medium confidence· Digital match

    View match
  29. #30 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    19 Brass Shimmer
    Shade match 59
    $15SephoraSephora$19 less (56%)

    Matches: Same format: stickBoth claim waterproof

    Differences: Golden rather than brown12-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Golden rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: 19 Brass Shimmer

    Medium confidence· Digital match

    View match
  30. #31 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Ginger Snap
    Shade match 89
    $8Ulta BeautyUlta Beauty$26 less (76%)

    Matches: Both claim crease resistanceClaims comfort

    Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    22
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: red brown

    Medium confidence· Digital match

    View match
  31. #32 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 91
    $30Ulta BeautyUlta Beauty$4 less (12%)

    Matches: Very close colourBoth claim crease resistanceClaims hydration

    Differences: Matte rather than metallic (finish)8-hour wear rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    91
    Finish, pigmentation & format
    20
    Wear & performance
    48
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than metallic (finish) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Cinnamon. Matched on the Milk Chocolate pan. Every attribute compared, with its share of the score.

ComparedYour shadeCinnamonClosest matchMilk Chocolate / Midnight BrownScore
Shade match55% of overall95
Colour92#985b49#98604cVery close colourColour difference 2.0 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100MetallicMetallicSameSame metallic finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types100Normal, Dry, CombinationNormal, Dry, CombinationSameBoth marketed for normal, dry, combination skin
Overall match 97/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown.

Same or better

  • Very close colour
  • Same finish: metallic
  • Same pigmentation: buildable
  • Same format: stick
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Both claim waterproof
  • Same skin types: normal, dry, combination

Description and ingredients (information only, not scored)

Weighted ingredient similarity 83%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiondark red-browna shimmering warm chocolate brown / a rich cool brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Milk Chocolate / Midnight Brown

Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.