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Long-Wear Waterproof Cream Eyeshadow Stick Hazelnut dupes and alternatives Bobbi Brown

Brown · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: florence by mills Eye Candy Eyeshadow Stick Toffee

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
florence by mills
Toffee
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte
Shade match
91out of 100
Colour
87
Depth
93
Undertone (Undertone and colour family)
100
Best price
$14Ulta BeautyUlta Beauty
$20 less (59%)

Your shade $34 at Sephora

Closest overall alternative: Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Bobbi Brown
Milk Chocolate / Midnight Brown
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Buildable

Matched on the Milk Chocolate pan.

Overall match
89out of 100
Shade (Shade match)
81
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
100
Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $34SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame pigmentation: buildable

    Differences: Bronze rather than brown16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    80
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 31% ingredient overlap

    Differences: Bronze rather than brown · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Bronze shimmer

    High confidence· Digital match

    View match
  2. #4 · MERIT

    Solo Shadow Cream Eyeshadow

    Midcentury
    Shade match 88
    $26SephoraSephora$8 less (24%)

    Matches: Same warm undertoneSame pigmentation: buildableBoth claim crease resistance

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Beaming Brighter
    Shade match 77
    $28SephoraSephora$6 less (18%)

    Matches: Very close colourSame warm undertoneSame finish: metallic

    Differences: Golden rather than brownLiquid rather than stick (format)Normal rather than normal, dry, combination (skin types)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    37

    Very close colour · Metallic

    Ingredients (not scored): 29% ingredient overlap

    Differences: Golden rather than brown · Liquid rather than stick (format) · Normal rather than normal, dry, combination (skin types)

    Retailer shade note: rose-gold

    High confidence· Digital match

    View match
  4. #6 · Nudestix

    Magnetic Luminous Eye Color

    Copper Foil
    Shade match 79
    $29Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same warm undertoneSame finish: metallicSame format: stick

    Differences: Bronze rather than brown11-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    48
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 14% ingredient overlap

    Differences: Bronze rather than brown · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: warm copper bronze

    High confidence· Digital match

    View match
  5. #7 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Muse
    Shade match 78
    $22Ulta BeautyUlta Beauty$12 less (35%)

    Matches: Same warm undertoneSame finish: metallicBoth claim crease resistance

    Differences: Bronze rather than brownLiquid rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: Bronze rather than brown · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: metallic bronze

    High confidence· Digital match

    View match
  6. Shade match 84
    $33SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame format: stickBoth claim crease resistance

    Differences: Bronze rather than brown12-hour wear rather than 24-hour wear (longevity)Sensitive rather than normal, dry, combination (skin types)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: shimmer rich bronze

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Le Shadow Stick

    Magnetic Bronze
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$20.01 less (59%)

    Matches: Very close colourSame warm undertone

    Differences: Copper rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    86
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Copper rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: copper shimmer

    High confidence· Digital match

    View match
  8. #10 · Half Magic

    Sparklestik Eye Crayon

    PRINCESS TEDDY
    Shade match 80
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same warm undertoneSame format: stickBoth claim crease resistance

    Differences: Bronze rather than brown12-hour wear rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Caviar Stick Eyeshadow

    Sepia
    Shade match 72
    $34SephoraSephoraSame price

    Matches: Same warm undertoneSame format: stickSame longevity: 24-hour wear

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    64

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation)

    Retailer shade note: warm medium brown

    High confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Chestnut
    Shade match 78
    $25SephoraSephora$9 less (26%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: DeeperOpaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: midtone brown

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Truffles

    Matched on pan 2

    Shade match 80
    $4Ulta BeautyUlta Beauty$30 less (88%)

    Matches: Same finish: metallic

    Differences: Bronze rather than brownOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Matte Eyeshadow

    Espresso
    Shade match 79
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same warm undertoneSame finish: metallicBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    83
    Wear & performance
    48
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: muted golden brown

    High confidence· Digital match

    View match
  13. Shade match 78
    $24SephoraSephora$10 less (29%)

    Matches: Same warm undertoneBoth claim crease resistanceClaims comfort

    Differences: Bronze rather than brownPowder rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    76
    Wear & performance
    68
    Comfort & skin suitability
    48

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: warm bronze low-lit shimmer

    High confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Groundwork
    Shade match 61
    $28Ulta BeautyUlta Beauty(product price)$6 less (18%)

    Matches: Same finish: metallicSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    61
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Taupe rather than brown · Opaque rather than buildable (pigmentation)

    Retailer shade note: mid-tone neutral taupe

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    All About Shadow Quad Eyeshadow

    Teddy Bear

    Matched on pan 2

    Shade match 78
    $44Ulta BeautyUlta BeautyCosts $10 more

    Matches: Both claim crease resistance

    Differences: Bronze rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    All About Shadow Duo Eyeshadow

    Strawberry Fudge

    Matched on the deeper eyeshadow pan

    Shade match 78
    $35Ulta BeautyUlta BeautyCosts $1 more

    Matches: Both claim crease resistance

    Differences: Powder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    0

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Gilded Eyeshadow Sticks

    Marble
    Shade match 71
    $11.99Ulta BeautyUlta Beauty$22.01 less (65%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Taupe rather than brown12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 41% ingredient overlap

    Differences: Taupe rather than brown · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: sparkling taupe

    Medium confidence· Digital match

    View match
  18. #20 · MERIT

    Solo Shadow Cream Eyeshadow

    Vachetta
    Shade match 68
    $26SephoraSephora$8 less (24%)

    Matches: Same warm undertoneSame pigmentation: buildableBoth claim crease resistance

    Differences: LighterNude rather than brown12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Nude rather than brown · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm beige

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Champagne Trail
    Shade match 68
    $28Ulta BeautyUlta Beauty$6 less (18%)

    Matches: Same longevity: 24-hour wearBoth claim crease resistanceBoth claim waterproof

    Differences: Cool rather than warm undertoneTaupe rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    78
    Wear & performance
    100
    Comfort & skin suitability
    37

    Close colour · Shimmer

    Ingredients (not scored): 29% ingredient overlap

    Differences: Cool rather than warm undertone · Taupe rather than brown · Liquid rather than stick (format) · Normal rather than normal, dry, combination (skin types)

    Retailer shade note: cool-toned taupe with silver shimmer

    High confidence· Digital match

    View match
  20. #22 · Morphe

    ChromaPlus Eyeshadow Trio

    Jean Spirited

    Matched on pan 2

    Shade match 73
    $13Ulta BeautyUlta Beauty$21 less (62%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Terracotta rather than brownOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    83
    Wear & performance
    58
    Comfort & skin suitability
    33

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Terracotta rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof · Dry rather than normal, dry, combination (skin types)

    Retailer shade note: deep gold and navy

    Medium confidence· Digital match

    View match
  21. #23 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Get Your Bag
    Shade match 66
    $12.99Ulta BeautyUlta Beauty$21.01 less (62%)

    Matches: Same warm undertoneSame format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperBronze rather than brown

    Score details
    Shade match
    66
    Finish, pigmentation & format
    86
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Glitter

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Bronze rather than brown · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: metallic bronze shade packed with multidimensional sparkle & a shimmer finish

    High confidence· Digital match

    View match
  22. #24 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Ample Amber
    Shade match 69
    $29Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same warm undertoneSame finish: metallicSame pigmentation: buildable

    Differences: Golden rather than brown8-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    30
    Comfort & skin suitability
    20

    Close colour · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Golden rather than brown · 8-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  23. #25 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Velvet Dream

    Matched on pan 3

    Shade match 78
    $28SephoraSephora$6 less (18%)

    Shimmer

    Differences: Palette rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: white chocolate, rosy velvet, & brownie bite

    Medium confidence· Digital match

    View match
  24. #26 · ColourPop

    Shadow Stix

    Quokka
    Shade match 65
    $9Ulta BeautyUlta Beauty$25 less (74%)

    Matches: Same finish: metallic

    Differences: LighterCool rather than warm undertoneBronze rather than brown

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Bronze rather than brown · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: metallic cool-toned bronze

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 83
    $32Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same warm undertoneSame format: stickSame longevity: 24-hour wear

    Differences: Satin rather than metallic (finish)Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    43
    Wear & performance
    100
    Comfort & skin suitability
    53

    Close colour · Satin

    Ingredients (not scored): 21% ingredient overlap

    Differences: Satin rather than metallic (finish) · Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Retailer shade note: warm caramel brown

    High confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 3

    Shade match 67
    $4Ulta BeautyUlta Beauty$30 less (88%)

    Matches: Same finish: metallic

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    All About Shadow Single Eyeshadow

    Sunset Glow
    Shade match 71
    $27Ulta BeautyUlta Beauty$7 less (21%)

    Matches: Both claim crease resistance

    Differences: Terracotta rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Terracotta rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  28. #30 · Iconic London

    Glaze Dual Ended Eyeshadow Crayon

    Wildflower

    Matched on the lighter eyeshadow pan

    Shade match 71
    $15$30SephoraSephora$19 less (56%)

    Shimmer

    Differences: Copper rather than brownLiquid rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Copper rather than brown · Liquid rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: light pink

    Medium confidence· Digital match

    View match
  29. #31 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Taupe
    Shade match 62
    $25SephoraSephora$9 less (26%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Neutral rather than warm undertoneGrey rather than brownOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Grey rather than brown · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: neutral brownish gray

    Medium confidence· Digital match

    View match
  30. #32 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Coffee Break
    Shade match 87
    $20Ulta BeautyUlta Beauty(product price)$14 less (41%)

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Matte rather than metallic (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    31
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Chestnut Matte

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

florence by mills Eye Candy Eyeshadow Stick in Toffee, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest shade matchToffeeScore
Shade match55% of overall91
Colour87#9e6b50#a77154Very close colourColour difference 2.7 (0 is identical)
Depth93MediumMediumSameDepth difference 3.7 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall50
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNormal, Dry, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 64/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To florence by mills Eye Candy Eyeshadow Stick in Toffee.

Same or better

  • $20 less
  • Very close colour
  • Same warm undertone
  • Same format: stick
  • Both claim waterproof

Different

  • Matte finish instead of metallic
  • 12-hour wear longevity instead of 24-hour wear
  • Does not claim crease resistance

Description and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiona medium warm mochagolden brown
BaseSilicone-based, high siliconeSilicone-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Hazelnut. Matched on the Milk Chocolate pan. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest overall alternativeMilk Chocolate / Midnight BrownScore
Shade match55% of overall81
Colour71#9e6b50#98604cClose colourColour difference 4.8 (0 is identical)
Depth88MediumDeep / darkCloseDepth difference 5.1 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100MetallicMetallicSameSame metallic finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types100Normal, Dry, CombinationNormal, Dry, CombinationSameBoth marketed for normal, dry, combination skin
Overall match 89/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown.

Same or better

  • Same warm undertone
  • Same finish: metallic
  • Same pigmentation: buildable
  • Same format: stick
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Both claim waterproof
  • Same skin types: normal, dry, combination

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 83%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiona medium warm mochaa shimmering warm chocolate brown / a rich cool brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

florence by mills Eye Candy Eyeshadow Stick Toffee

Best price
$14Ulta BeautyUlta Beauty
$20 less (59%)

Your shade $34 at Sephora

Closest overall alternative

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown

Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.