Beautler.Your beauty butler

Long-Wear Waterproof Cream Eyeshadow Stick Downtown Brown dupes and alternatives Bobbi Brown

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Morphe ChromaPlus 12-Pan Eyeshadow Palette Flickering Sands

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Morphe
Flickering Sands
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 11.

Shade match
96out of 100
Colour
95
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$23Ulta BeautyUlta Beauty
$11 less (32%)

Your shade $34 at Sephora

Closest overall alternative: Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Bobbi Brown
Milk Chocolate / Midnight Brown
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Buildable

Matched on the Milk Chocolate pan.

Overall match
90out of 100
Shade (Shade match)
87
Finish (Finish, pigmentation & format)
90
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
100
Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Solo Shadow Cream Eyeshadow

    Midcentury
    Shade match 92
    $26SephoraSephora$8 less (24%)

    Matches: Very close colourSame finish: shimmerSame pigmentation: buildable

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    98
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Caviar Stick Eyeshadow

    Mocha
    Shade match 82
    $34SephoraSephoraSame price

    Matches: Same finish: shimmerSame format: stickSame longevity: 24-hour wear

    Differences: DeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    64

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation)

    Retailer shade note: shimmering brown

    Medium confidence· Digital match

    View match
  3. Shade match 80
    $34SephoraSephoraSame price

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Bronze rather than brown16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    98
    Wear & performance
    80
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 31% ingredient overlap

    Differences: Bronze rather than brown · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Bronze shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Half Magic

    Sparklestik Eye Crayon

    PRINCESS TEDDY
    Shade match 83
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Very close colourSame finish: shimmerSame format: stick

    Differences: Bronze rather than brown12-hour wear rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish, pigmentation & format
    100
    Wear & performance
    56
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Chestnut
    Shade match 81
    $25SephoraSephora$9 less (26%)

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: midtone brown

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    All About Shadow Quad Eyeshadow

    Teddy Bear

    Matched on pan 2

    Shade match 86
    $44Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame finish: shimmerBoth claim crease resistance

    Differences: Bronze rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Very close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $33SephoraSephora$1 less (3%)

    Matches: Very close colourSame finish: shimmerSame format: stick

    Differences: Bronze rather than brown12-hour wear rather than 24-hour wear (longevity)Sensitive rather than normal, dry, combination (skin types)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    100
    Wear & performance
    68
    Comfort & skin suitability
    0

    Very close colour · Shimmer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: shimmer rich bronze

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Super Slate
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)$9 less (26%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: stick

    Differences: Taupe rather than brown16-hour wear rather than 24-hour wear (longevity)Sensitive rather than normal, dry, combination (skin types)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    80
    Comfort & skin suitability
    20

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Taupe rather than brown · 16-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: pearl taupe

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Fuller Fudge
    Shade match 87
    $29Ulta BeautyUlta Beauty$5 less (15%)

    Matches: Same pigmentation: buildableSame format: stickClaims comfort

    Differences: 8-hour wear rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    90
    Wear & performance
    30
    Comfort & skin suitability
    20

    Close colour · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: 8-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Matte Eyeshadow

    Espresso
    Shade match 89
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Both claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    74
    Wear & performance
    48
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Eyeshadow Singles

    Roaring 20'S
    Match not determinedLow data confidence
    $9Ulta BeautyUlta Beauty(product price)$25 less (74%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: Taupe rather than brownPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: medium pinkish taupe shimmer

    Low confidence· Digital match

    View match
  12. Shade match 75
    $24SephoraSephora$10 less (29%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims comfort

    Differences: Bronze rather than brownPowder rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    48

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: warm bronze low-lit shimmer

    Medium confidence· Digital match

    View match
  13. #15 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 80
    $28SephoraSephora$6 less (18%)

    Matches: Same finish: shimmer

    Differences: Palette rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: modern beige, java jazz, & cocoa dip

    Medium confidence· Digital match

    View match
  14. #16 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Matched on pan 3

    Shade match 79
    $28SephoraSephora$6 less (18%)

    Matches: Same finish: shimmer

    Differences: Palette rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: Earthy Glam (taupe beige glitter), Wood Breeze (olive beige brown shimmer), Night Haze (deep khaki brown matte)

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    All About Shadow Duo Eyeshadow

    Strawberry Fudge

    Matched on the deeper eyeshadow pan

    Shade match 76
    $35Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: LighterPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  16. #18 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Velvet Dream

    Matched on pan 3

    Shade match 77
    $28SephoraSephora$6 less (18%)

    Matches: Same finish: shimmer

    Differences: LighterPalette rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: white chocolate, rosy velvet, & brownie bite

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    COCOA DRIP
    Shade match 77
    $34SephoraSephoraSame price

    Matches: Same format: stickBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)12-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    77
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    67

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Normal, Combination rather than normal, dry, combination (skin types)

    Retailer shade note: metallic chocolate brown

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    French Fries
    Shade match 73
    $5.99WalgreensWalgreens$28.01 less (82%)

    Matches: Same format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    33

    Slight colour difference · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Dry rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Champagne Trail
    Shade match 66
    $28Ulta BeautyUlta Beauty$6 less (18%)

    Matches: Same finish: shimmerSame longevity: 24-hour wearBoth claim crease resistance

    Differences: LighterTaupe rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    37

    Slight colour difference · Shimmer

    Ingredients (not scored): 29% ingredient overlap

    Differences: Lighter · Taupe rather than brown · Liquid rather than stick (format) · Normal rather than normal, dry, combination (skin types)

    Retailer shade note: cool-toned taupe with silver shimmer

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    All About Shadow Duo Eyeshadow

    Ivory Bisque/Bronze Satin New

    Matched on the Bronze Satin New pan

    Shade match 75
    $35Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Bronze rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Le Shadow Stick

    Magnetic Bronze
    Shade match 71
    $13.99Ulta BeautyUlta Beauty(product price)$20.01 less (59%)

    Matches: Same finish: shimmer

    Differences: Copper rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Copper rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: copper shimmer

    Medium confidence· Digital match

    View match
  22. #24 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 93
    $26Ulta BeautyUlta Beauty(product price)$8 less (24%)

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Matte rather than shimmer (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    41
    Wear & performance
    85
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  23. #25 · Iconic London

    Glaze Dual Ended Eyeshadow Crayon

    Wildflower

    Matched on the deeper eyeshadow pan

    Match not determinedLow data confidence
    $15$30SephoraSephora$19 less (56%)

    Matches: Same finish: shimmer

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: light pink

    Low confidence· Digital match

    View match
  24. Shade match 68
    $33SephoraSephora$1 less (3%)

    Matches: Same finish: shimmerSame format: stickBoth claim crease resistance

    Differences: Bronze rather than brown12-hour wear rather than 24-hour wear (longevity)Sensitive rather than normal, dry, combination (skin types)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    68
    Comfort & skin suitability
    0

    Slight colour difference · Shimmer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Bronze rather than brown · 12-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: shimmer plum bronze

    Medium confidence· Digital match

    View match
  25. #27 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    BRANDY FLAME
    Shade match 74
    $34SephoraSephoraSame price

    Matches: Same format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    67

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Normal, Combination rather than normal, dry, combination (skin types)

    Retailer shade note: metallic copper brown with silver reflects

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    All About Shadow Single Eyeshadow

    Foxier
    Shade match 73
    $27Ulta BeautyUlta Beauty$7 less (21%)

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Taupe rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: soft shimmer

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 80
    $32Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Satin rather than shimmer (finish)Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    55
    Wear & performance
    100
    Comfort & skin suitability
    53

    Slight colour difference · Satin

    Ingredients (not scored): 21% ingredient overlap

    Differences: Satin rather than shimmer (finish) · Normal, Dry, Oily rather than normal, dry, combination (skin types)

    Retailer shade note: warm caramel brown

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 3

    Shade match 76
    $4Ulta BeautyUlta Beauty$30 less (88%)

    Metallic · Opaque

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    74
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  29. #31 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve
    Shade match 60
    $25SephoraSephora$9 less (26%)

    Matches: Same finish: shimmerBoth claim crease resistanceBoth claim waterproof

    Differences: LighterMauve rather than brownOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Mauve rather than brown · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: muted mauve

    Medium confidence· Digital match

    View match
  30. #32 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 10

    Shade match 94
    $11Ulta BeautyUlta Beauty$23 less (68%)

    Matches: Very close colour

    Differences: Matte rather than shimmer (finish)Opaque rather than buildable (pigmentation)Palette rather than stick (format)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    31
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Downtown Brown. Matched on pan 11. Every attribute compared, with its share of the score.

ComparedYour shadeDowntown BrownClosest shade matchFlickering SandsScore
Shade match55% of overall96
Colour95#936857#8e6554Looks identicalColour difference 1.5 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 2.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall31
Finish20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall55
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNormal, Dry, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 70/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Morphe ChromaPlus 12-Pan Eyeshadow Palette in Flickering Sands.

Same or better

  • $11 less
  • Near-identical swatch colour

Different

  • Matte finish instead of shimmer
  • Opaque pigmentation instead of buildable
  • Palette format instead of stick
  • Long-wearing longevity instead of 24-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiona deep brown with shimmerNot listed
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Downtown Brown. Matched on the Milk Chocolate pan. Every attribute compared, with its share of the score.

ComparedYour shadeDowntown BrownClosest overall alternativeMilk Chocolate / Midnight BrownScore
Shade match55% of overall87
Colour78#936857#98604cClose colourColour difference 3.8 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.3 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall90
Finish85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types100Normal, Dry, CombinationNormal, Dry, CombinationSameBoth marketed for normal, dry, combination skin
Overall match 90/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Milk Chocolate / Midnight Brown.

Same or better

  • Same pigmentation: buildable
  • Same format: stick
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Both claim waterproof
  • Same skin types: normal, dry, combination

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 83%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiona deep brown with shimmera shimmering warm chocolate brown / a rich cool brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Morphe ChromaPlus 12-Pan Eyeshadow Palette Flickering Sands

Best price
$23Ulta BeautyUlta Beauty
$11 less (32%)

Your shade $34 at Sephora

Closest overall alternative

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Milk Chocolate / Midnight Brown

Best price
$43Ulta BeautyUlta Beauty
Costs $9 more

Your shade $34 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.