Long-Wear Waterproof Cream Eyeshadow Stick Ruby Shimmer dupes and alternatives Bobbi Brown
4.6 (4,359)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: buildable
Differences: Brown rather than plum· Liquid rather than stick (format)· 16-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
92
Wear & performance
68
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than plum · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Same pigmentation: buildable· Both claim crease resistance
Differences: Warm rather than cool undertone· Rose rather than plum· Liquid rather than stick (format)
Score details
Shade match
65
Finish, pigmentation & format
92
Wear & performance
65
Comfort & skin suitability
50
Close colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum · Liquid rather than stick (format) · 15-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Same format: stick· Same longevity: 24-hour wear
Differences: Warm rather than cool undertone· Copper rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
56
Finish, pigmentation & format
93
Wear & performance
82
Comfort & skin suitability
100
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than cool undertone · Copper rather than plum · Opaque rather than buildable (pigmentation) · Does not claim crease resistance
Matches: Very close colour· Same finish: shimmer· Same pigmentation: buildable
Differences: Rose rather than plum· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
69
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than plum · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Peach rather than plum· Palette rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Peach rather than plum · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: white chocolate, rosy velvet, & brownie bite
Differences: Nude rather than plum· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: shimmer· Same pigmentation: buildable· Both claim crease resistance
Differences: Deeper· Rose rather than plum· Liquid rather than stick (format)
Score details
Shade match
60
Finish, pigmentation & format
92
Wear & performance
68
Comfort & skin suitability
40
Close colour · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Rose rather than plum · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Same pigmentation: buildable· Same format: stick
Differences: Lighter· Warm rather than cool undertone· Rose rather than plum
Score details
Shade match
53
Finish, pigmentation & format
100
Wear & performance
80
Comfort & skin suitability
20
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Rose rather than plum · 16-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)
Matches: Same finish: shimmer· Both claim crease resistance· Both claim waterproof
Differences: Warm rather than cool undertone· Rose rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
56
Finish, pigmentation & format
91
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity)
Differences: Peach rather than plum· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
67
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Peach rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$11.99Ulta Beauty(product price)$22.01 less (65%)4.6 (13,914)
Matches: Same finish: shimmer· Same format: stick· Same longevity: 24-hour wear
Differences: Deeper· Warm rather than cool undertone· Rose rather than plum
Score details
Shade match
53
Finish, pigmentation & format
93
Wear & performance
88
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Rose rather than plum · Opaque rather than buildable (pigmentation) · Does not claim waterproof
Matches: Same finish: shimmer· Both claim crease resistance· Claims comfort
Differences: Deeper· Warm rather than cool undertone· Golden rather than plum
Score details
Shade match
59
Finish, pigmentation & format
88
Wear & performance
68
Comfort & skin suitability
48
Close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Golden rather than plum · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than normal, dry, combination (skin types)
Matches: Same finish: shimmer· Same format: stick· Claims hydration
Differences: Pink rather than plum· Opaque rather than buildable (pigmentation)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
58
Finish, pigmentation & format
93
Wear & performance
55
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: shimmer· Same pigmentation: buildable· Both claim crease resistance
Differences: Deeper· Warm rather than cool undertone· Nude rather than plum
Score details
Shade match
52
Finish, pigmentation & format
98
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Nude rather than plum · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof
Retailer shade note: sunkissed pink-buff with a soft golden glow
Matches: Same format: stick· Both claim waterproof
Differences: Neutral rather than cool undertone· Rose rather than plum· 11-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
88
Wear & performance
48
Comfort & skin suitability
50
Slight colour difference · Metallic
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
$17Ulta Beauty(product price)$17 less (50%)4.2 (339)
Matches: Very close colour· Same pigmentation: buildable
Differences: Brown rather than plum· Matte rather than shimmer (finish)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
46
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than plum · Matte rather than shimmer (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Nudestix NUDIES MATTE All Over Face Blush Color in In The Nude, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Ruby Shimmer. Every attribute compared, with its share of the score.
ComparedYour shadeRuby ShimmerClosest shade matchIn The NudeHow they compareScore
Shade match55% of overall78
Colour60%95#e49d85#e29880Looks identicalColour difference 1.3 (0 is identical)
Depth15%97Deep / darkLightCloseDepth difference 2.1 on the 0–100 scale
Undertone10%60CoolNeutralSome differenceOne side neutral: partial agreement
Overall match 68/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Iced Latte, against Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Ruby Shimmer. Every attribute compared, with its share of the score.
ComparedYour shadeRuby ShimmerClosest overall alternativeIced LatteHow they compareScore
Shade match55% of overall74
Colour60%76#e49d85#d59687Close colourColour difference 4.1 (0 is identical)
Depth15%89Deep / darkLightCloseDepth difference 4.7 on the 0–100 scale
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared33
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%33Normal, Dry, CombinationDryDifferentBoth marketed for dry skin
Overall match 76/100Shade match 74/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (15%)
