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Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Authentic dupes and alternatives Maybelline

Rose · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 20S rose

The equivalent shade and the most similar eyeshadow overall.

The match
Armani Beauty
20S rose
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
75
Comfort (Comfort & skin suitability)
40
Shade match
87out of 100
Colour
79
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Amber Gold
    Shade match 74
    $36Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    97
    Wear & performance
    81
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Golden rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: burnished amber-gold

    High confidence· Digital match

    View match
  2. #3 · RMS Beauty

    Eyelights Cream Eyeshadow

    Crystal Slipper
    Shade match 77
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Nude rather than roseBuildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    91
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than rose · Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: sunkissed pink-buff with a soft golden glow

    High confidence· Digital match

    View match
  3. #4 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    44S Blush
    Shade match 81
    $39SephoraSephoraCosts $27.01 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    85
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: rose gold shimmer

    High confidence· Digital match

    View match
  4. Shade match 79
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Golden rather than rosePowder rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    75
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Golden rather than rose · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: golden low-lit shimmer

    High confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Layin' Low
    Shade match 75
    $28Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Same pigmentation: opaqueSame longevity: 24-hour wearBoth claim crease resistance

    Differences: LighterNude rather than rose

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Lighter · Nude rather than rose

    Retailer shade note: creamy beige

    Medium confidence· Digital match

    View match
  6. #7 · Revlon

    ColorStay Crème Eyeshadow

    Caramel
    Shade match 73
    $10.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Brown rather than roseDoes not claim crease resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    98
    Wear & performance
    70
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than rose · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  7. #8 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Glimmer Rose
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same format: stickBoth claim crease resistanceClaims waterproof

    Differences: Buildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  8. #9 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sandstone
    Shade match 73
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: shimmerSame pigmentation: opaqueBoth claim crease resistance

    Differences: Pink rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    98
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Sunset Sizzle
    Shade match 78
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Very close colourSame finish: shimmer

    Differences: Terracotta rather than roseNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Terracotta rather than rose · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  10. Shade match 73
    $33SephoraSephoraCosts $21.01 more

    Matches: Same warm undertoneSame finish: shimmerSame format: stick

    Differences: Golden rather than rose12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Golden rather than rose · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: shimmer warm gold

    Medium confidence· Digital match

    View match
  11. #12 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Space Cowboy Intense
    Shade match 76
    $18.20$26SephoraSephoraCosts $6.21 more

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Bronze rather than roseBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    85
    Wear & performance
    71
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than rose · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 15-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  12. #13 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 81
    $37Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Powder rather than stick (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  13. #14 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 74
    $43SephoraSephoraCosts $31.01 more

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Nude rather than roseBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Nude rather than rose · Buildable rather than opaque (pigmentation)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  14. #15 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Penny Passion
    Shade match 67
    $17$20Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Copper rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Copper rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Soft Copper Shimmer

    High confidence· Digital match

    View match
  15. #16 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Bronze Baddie
    Shade match 67
    $25SephoraSephoraCosts $13.01 more

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: DeeperBrown rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    98
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Brown rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: golden brown

    High confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Beige Appeal
    Shade match 72
    $12Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Same longevity: 24-hour wear

    Differences: DeeperNude rather than roseDoes not claim crease resistance

    Score details
    Shade match
    72
    Finish, pigmentation & format
    85
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · Nude rather than rose · Does not claim crease resistance

    Retailer shade note: beige

    Medium confidence· Digital match

    View match
  17. #18 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Copper Charisma
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same warm undertoneSame finish: shimmerSame format: stick

    Differences: Copper rather than roseBuildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    93
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Copper rather than rose · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: shimmery warm copper

    High confidence· Digital match

    View match
  18. #19 · Milani

    Gilded Eyeshadow Sticks

    Desert
    Shade match 76
    $11.99Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneBoth claim crease resistanceClaims waterproof

    Differences: Golden rather than rose12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    85
    Wear & performance
    56
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 12% ingredient overlap

    Differences: Golden rather than rose · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm gold

    High confidence· Digital match

    View match
  19. #20 · Revlon

    Glimmer Liquid Shadow

    Spaced Out
    Shade match 68
    $11.99Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame finish: shimmerSame longevity: 24-hour wear

    Differences: Copper rather than roseBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Copper rather than rose · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format)

    Medium confidence· Digital match

    View match
  20. #21 · MERIT

    Solo Shadow Cream Eyeshadow

    Surrealism
    Shade match 71
    $26SephoraSephoraCosts $14.01 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseBuildable rather than opaque (pigmentation)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    91
    Wear & performance
    56
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Golden rather than rose · Buildable rather than opaque (pigmentation) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: gold

    High confidence· Digital match

    View match
  21. Shade match 66
    $34SephoraSephoraCosts $22.01 more

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseBuildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    91
    Wear & performance
    68
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Golden rather than rose · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Shimmering bronzed gold

    High confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    Matte Eyeshadow

    Soft Brown
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same warm undertoneSame pigmentation: opaqueBoth claim crease resistance

    Differences: Brown rather than rosePowder rather than stick (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    81
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than rose · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: soft golden peachy-brown

    High confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Iced Latte
    Shade match 64
    $6Ulta BeautyUlta Beauty(product price)$5.99 less (50%)

    Matches: Same format: stickBoth claim crease resistance

    Differences: Cool rather than warm undertoneMauve rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  24. #25 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 2

    Shade match 72
    $4Ulta BeautyUlta Beauty$7.99 less (67%)

    Matches: Same pigmentation: opaque

    Differences: Nude rather than rosePowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    59
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than rose · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    Frost Eyeshadow

    Amber Lights
    Shade match 68
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Brown rather than rosePowder rather than stick (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    90
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than rose · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: peachy-brown w/ shimmer

    High confidence· Digital match

    View match
  26. #27 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Strawberries + Chocolate
    Shade match 68
    $37Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Brown rather than rosePowder rather than stick (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    81
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than rose · Powder rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  27. #28 · RMS Beauty

    Eyelights Cream Eyeshadow

    Flare
    Shade match 64
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same warm undertoneBoth claim crease resistanceClaims hydration

    Differences: Golden rather than roseBuildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    81
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Golden rather than rose · Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: deep warm gold

    Medium confidence· Digital match

    View match
  28. #29 · about-face

    Fractal Glitter Eye Paint

    Luminary
    Shade match 62
    $18Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same warm undertoneBoth claim crease resistanceClaims waterproof

    Differences: LighterGolden rather than roseLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Golden rather than rose · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: golden champagne

    Medium confidence· Digital match

    View match
  29. #30 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 1

    Shade match 69
    $12Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Same finish: shimmer

    Differences: Nude rather than roseBuildable rather than opaque (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than rose · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  30. #31 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Carrot Cake
    Shade match 86
    $22SephoraSephoraCosts $10.01 more

    Matches: Very close colourSame warm undertoneSame pigmentation: opaque

    Differences: Terracotta rather than roseMatte rather than shimmer (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    46
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Terracotta rather than rose · Matte rather than shimmer (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: burnt orange matte

    Medium confidence· Digital match

    View match
  31. #32 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    22M Cashew
    Shade match 86
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame warm undertoneBoth claim crease resistance

    Differences: Nude rather than roseMatte rather than shimmer (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    33
    Wear & performance
    75
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Nude rather than rose · Matte rather than shimmer (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm tan matte

    High confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Authentic. Every attribute compared, with its share of the score.

ComparedYour shadeI Am AuthenticClosest match20S roseScore
Shade match55% of overall87
Colour79#ce8f73#d49380Close colourColour difference 3.8 (0 is identical)
Depth96MediumLightCloseDepth difference 2.7 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall85
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall · 2 of 3 compared75
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose.

Same or better

  • Same finish: shimmer
  • Both claim crease resistance
  • Claims comfort

Different

  • Small colour difference on the swatch
  • Buildable pigmentation instead of opaque
  • Liquid format instead of stick
  • 16-hour wear longevity instead of 24-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionrose gold shimmerdusty rose shimmer
BaseSilicone-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 20S rose

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.