Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Unmatched dupes and alternatives Maybelline
4.6 (13,914)·White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$2.99 less (25%)4.2 (2,863)
Matches: Same finish: matte
Differences: Buildable rather than opaque (pigmentation)· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Satin rather than matte (finish)· Palette rather than stick (format)· 10-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
68
Wear & performance
32
Comfort & skin suitability
40
Close colour · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Satin rather than matte (finish) · Palette rather than stick (format) · 10-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Retailer shade note: delicate beiges illuminated by a powder pink holo twist.
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Nude rather than white· Powder rather than stick (format)
Score details
Shade match
53
Finish, pigmentation & format
90
Wear & performance
81
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than white · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Differences: Glitter rather than matte (finish)· Sheer rather than opaque (pigmentation)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
96
Finish, pigmentation & format
19
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Glitter · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Glitter rather than matte (finish) · Sheer rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
60
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Shimmer rather than matte (finish)· Sheer rather than opaque (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
91
Finish, pigmentation & format
26
Wear & performance
53
Comfort & skin suitability
40
Close colour · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Shimmer rather than matte (finish) · Sheer rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Retailer shade note: sheer white with prismatic pearls
Matches: Same finish: matte· Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Nude rather than white· Powder rather than stick (format)
Score details
Shade match
50
Finish, pigmentation & format
88
Wear & performance
81
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than white · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Differences: Noticeably different swatch colour· Deeper· Silver rather than white
Score details
Shade match
52
Finish, pigmentation & format
77
Wear & performance
78
Comfort & skin suitability
50
Visibly different colour · Satin
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Satin rather than matte (finish) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Nude rather than white· Palette rather than stick (format)
Score details
Shade match
45
Finish, pigmentation & format
90
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than white · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
$7Ulta Beauty(product price)$4.99 less (42%)4.5 (2,019)
Metallic
Differences: Metallic rather than matte (finish)· Powder rather than stick (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
11
Wear & performance
59
Comfort & skin suitability
50
Close colour · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Metallic rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Nude rather than white· Powder rather than stick (format)
Score details
Shade match
41
Finish, pigmentation & format
88
Wear & performance
81
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than white · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Need It Nude, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unmatched. Matched on pan 1. Every attribute compared, with its share of the score.
ComparedYour shadeI Am UnmatchedClosest shade matchNeed It NudeHow they compareScore
Shade match55% of overall97
Colour60%94#f6f3f1#f2edeaVery close colourColour difference 1.5 (0 is identical)
Depth15%100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100WhiteWhiteSameSame colour family
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 00 White Matte, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unmatched. Every attribute compared, with its share of the score.
ComparedYour shadeI Am UnmatchedClosest overall alternative00 White MatteHow they compareScore
Shade match55% of overall97
Colour60%94#f6f3f1#f2f2f0Very close colourColour difference 1.6 (0 is identical)
Depth15%100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100WhiteWhiteSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall38
Longevity50%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$0.99 less (8%)
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