Color Tattoo Longwear Multi-Use Eyeshadow Stix I am Unconventional dupes and alternatives Maybelline
4.6 (13,914)·Silver · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Glitter rather than matte (finish)· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
81
Finish, pigmentation & format
25
Wear & performance
40
Comfort & skin suitability
50
Close colour · Glitter · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Glitter rather than matte (finish) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque· Claims waterproof
Differences: Noticeably different swatch colour· Green rather than silver· Long-wearing rather than 24-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than silver · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
$9Ulta Beauty(product price)$0.99 less (10%)4.2 (2,863)
Metallic · Buildable
Differences: Lighter· Metallic rather than matte (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
74
Finish, pigmentation & format
22
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Metallic rather than matte (finish) · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Blue rather than silver· Buildable rather than opaque (pigmentation)
Score details
Shade match
30
Finish, pigmentation & format
85
Wear & performance
81
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than silver · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Matches: Same pigmentation: opaque· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Metallic rather than matte (finish)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
61
Finish, pigmentation & format
38
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 76% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Grey rather than silver
Score details
Shade match
31
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Grey rather than silver · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Retailer shade note: light-to-dark range of neutral mattes
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Lighter· Palette rather than stick (format)
Score details
Shade match
31
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Blue rather than silver· Powder rather than stick (format)
Score details
Shade match
29
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than silver · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Nude rather than silver
Score details
Shade match
17
Finish, pigmentation & format
98
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than silver · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Grey rather than silver· Metallic rather than matte (finish)
Score details
Shade match
53
Finish, pigmentation & format
20
Wear & performance
73
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than silver · Metallic rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity)
Matches: Same pigmentation: opaque· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
47
Finish, pigmentation & format
40
Wear & performance
56
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Liquid rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity)
Matches: Same pigmentation: opaque· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Glitter rather than matte (finish)
Score details
Shade match
50
Finish, pigmentation & format
35
Wear & performance
38
Comfort & skin suitability
50
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Glitter rather than matte (finish) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Retailer shade note: metallic pewter silver with sparkling reflects
Differences: Noticeably different swatch colour· Metallic rather than matte (finish)· Powder rather than stick (format)
Score details
Shade match
50
Finish, pigmentation & format
29
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same pigmentation: opaque· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Metallic rather than matte (finish)
Score details
Shade match
46
Finish, pigmentation & format
36
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Metallic rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Lighter· Metallic rather than matte (finish)
Score details
Shade match
46
Finish, pigmentation & format
29
Wear & performance
81
Comfort & skin suitability
40
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Metallic rather than matte (finish) · Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)
$9Ulta Beauty(product price)$0.99 less (10%)4.2 (2,863)
Matches: Same finish: matte
Differences: Noticeably different swatch colour· Deeper· Terracotta rather than silver
Score details
Shade match
22
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Terracotta rather than silver · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
44
Finish, pigmentation & format
33
Wear & performance
71
Comfort & skin suitability
50
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 15-hour wear rather than 24-hour wear (longevity)
$9Ulta Beauty(product price)$0.99 less (10%)4.2 (2,863)
Matches: Same finish: matte
Differences: Noticeably different swatch colour· Deeper· Green rather than silver
Score details
Shade match
22
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than silver · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
48
Finish, pigmentation & format
35
Wear & performance
38
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Glitter rather than matte (finish)
Score details
Shade match
45
Finish, pigmentation & format
25
Wear & performance
81
Comfort & skin suitability
50
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Glitter rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
CoverGirl TruNaked Eyeshadow Palette in Smokey, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I am Unconventional. Matched on pan 2. Every attribute compared, with its share of the score.
ComparedYour shadeI am UnconventionalClosest matchSmokeyHow they compareScore
Shade match55% of overall88
Colour60%81#969ca1#9d9d9dClose colourColour difference 3.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100SilverSilverSameSame colour family
Overall match 88/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta BeautyCosts $6.01 more
Sephora
