Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Cozy dupes and alternatives Maybelline
4.6 (13,914)·Taupe · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim crease resistance· Claims comfort
Differences: Brown rather than taupe· Buildable rather than opaque (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
78
Finish, pigmentation & format
77
Wear & performance
81
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than taupe · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Sold as contour, rated here for use as eyeshadow (suited)
Matches: Same finish: matte· Same pigmentation: opaque· Claims comfort
Differences: Brown rather than taupe· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than taupe · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than taupe· Liquid rather than stick (format)
Score details
Shade match
64
Finish, pigmentation & format
92
Wear & performance
81
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Brown rather than taupe· Palette rather than stick (format)
Score details
Shade match
64
Finish, pigmentation & format
90
Wear & performance
59
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
63
Finish, pigmentation & format
90
Wear & performance
62
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · Powder rather than stick (format) · 14-hour wear rather than 24-hour wear (longevity)
Matches: Same finish: matte· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
60
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 66% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Differences: Noticeably different swatch colour· Powder rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
58
Finish, pigmentation & format
100
Wear & performance
36
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
54
Finish, pigmentation & format
93
Wear & performance
68
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Palette rather than stick (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than taupe· Powder rather than stick (format)
Score details
Shade match
53
Finish, pigmentation & format
90
Wear & performance
81
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)
Matches: Same finish: matte· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Brown rather than taupe
Score details
Shade match
53
Finish, pigmentation & format
100
Wear & performance
36
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than taupe · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance
Matches: Same finish: matte· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than taupe
Score details
Shade match
51
Finish, pigmentation & format
91
Wear & performance
68
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than taupe · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Brown rather than taupe· Palette rather than stick (format)
Score details
Shade match
55
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than taupe · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance
Fenty Beauty Shadowstix Longwear Eyeshadow Stick in Nut All Men, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Cozy. Every attribute compared, with its share of the score.
ComparedYour shadeI Am CozyClosest matchNut All MenHow they compareScore
Shade match55% of overall87
Colour60%95#95633f#91603bLooks identicalColour difference 1.3 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.9 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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