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Color Tattoo Longwear Multi-Use Eyeshadow Stix I am Confident dupes and alternatives Maybelline

Golden · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: bareMinerals GEN NUDE Liquid Mineral Eyeshadow Moonstone

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
bareMinerals
Moonstone
Colour family, undertone and depth: Golden · Warm · Light
Finish and pigmentation: Metallic
Shade match
99out of 100
Colour
98
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
Costs $15 more

Your shade $10 at Walmart

Closest overall alternative: Lancôme Teint Idole Ultra Wear Skin Transforming Powder Bronzer Fair

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Lancôme
Fair
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Matte · Buildable

Sold as bronzer, rated here for use as eyeshadow (suited).

Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish, pigmentation & format)
83
Wear (Wear & performance)
78
Comfort (Comfort & skin suitability)
40
Best price
$45Ulta BeautyUlta Beauty
Costs $35 more

Your shade $10 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 1

    Shade match 89
    $11Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Palette rather than stick (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    89
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Queen Phyllis
    Shade match 94
    $22Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame finish: matteClaims comfort

    Differences: Sheer rather than opaque (pigmentation)Powder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Sheer rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: light buttercup

    Medium confidence· Digital match

    View match
  3. #5 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 1

    Shade match 77
    $16Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: LighterPalette rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    PurePressed Eye Shadow Triple

    Honeysuckle

    Matched on pan 3

    Shade match 74
    $38Ulta BeautyUlta BeautyCosts $28 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Noticeably different swatch colourPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    Matte Fluid Eye Paint

    Daydreamer
    Shade match 71
    $17Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame finish: matte

    Differences: White rather than goldenBuildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    91
    Wear & performance
    59
    Comfort & skin suitability
    50

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: White rather than golden · Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: bone

    Medium confidence· Digital match

    View match
  6. #8 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Velvet Dream

    Matched on pan 1

    Shade match 76
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matte

    Differences: LighterPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: warm earthy brown tones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    So Bright Now

    Matched on pan 2

    Shade match 74
    $11Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourDeeperPalette rather than stick (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: bright colors & warm-tone mattes

    Medium confidence· Digital match

    View match
  8. Shade match 66
    $22SephoraSephoraCosts $12 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims waterproof

    Differences: LighterNude rather than goldenLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Nude rather than golden · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: neutral dusk matte

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Alabaster
    Shade match 65
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: White rather than goldenLong-wearing rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: White rather than golden · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: matte cream with subtle pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Moonstone
    Shade match 91
    $28Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame pigmentation: opaqueSame format: stick

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    91
    Finish, pigmentation & format
    48
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: soft champagne pearl

    Medium confidence· Digital match

    View match
  11. #13 · RMS Beauty

    Cashmere Matte Eyelights

    Tundra Taupe
    Shade match 66
    $30Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Nude rather than golden8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    97
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than golden · 8-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: light desert sand

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Integrity
    Shade match 82
    $22SephoraSephoraCosts $12 more

    Matches: Same format: stickBoth claim crease resistanceClaims waterproof

    Differences: DeeperDewy rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    59
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Dewy

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Dewy rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 2

    Shade match 70
    $11Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourDeeperPalette rather than stick (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  14. #16 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 1

    Shade match 71
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  15. Shade match 62
    $33SephoraSephoraCosts $23 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Nude rather than golden12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    56
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than golden · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte peach beige

    Medium confidence· Digital match

    View match
  16. #18 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rosewater

    Matched on pan 1

    Shade match 71
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: soft plum rosy tones

    Medium confidence· Digital match

    View match
  17. #19 · Sephora Collection

    Colorful Eyeshadow

    109 Secret Boudoir
    Shade match 69
    $8SephoraSephora$2 less (20%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Nude rather than goldenPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: nude matte

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 1

    Shade match 66
    $16Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Nude rather than goldenPalette rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than golden · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  19. #21 · Laura Mercier

    Caviar Stick Eyeshadow

    Vanilla Kiss
    Shade match 56
    $34SephoraSephoraCosts $24 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: White rather than golden

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: White rather than golden

    Retailer shade note: matte cream

    Medium confidence· Digital match

    View match
  20. Shade match 60
    $33SephoraSephoraCosts $23 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Green rather than golden12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    100
    Wear & performance
    56
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Green rather than golden · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte pale cream

    Medium confidence· Digital match

    View match
  21. Shade match 91
    $34SephoraSephoraCosts $24 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Shimmer rather than matte (finish)Buildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    39
    Wear & performance
    68
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Champagne shimmer

    Medium confidence· Digital match

    View match
  22. Shade match 58
    $25SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: DeeperNude rather than goldenLiquid rather than stick (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Deeper · Nude rather than golden · Liquid rather than stick (format)

    Retailer shade note: soft creamy beige

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Eyeshadow Singles

    Coconut
    Shade match 70
    $9Ulta BeautyUlta Beauty(product price)$1 less (10%)

    Matches: Same finish: matte

    Differences: DeeperNude rather than goldenBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Nude rather than golden · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: light yellow beige matte

    Medium confidence· Digital match

    View match
  24. #26 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Forest Night

    Matched on pan 1

    Shade match 67
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matte

    Differences: Nude rather than goldenPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: sparkly earthy browns

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $30SephoraSephoraCosts $20 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims comfort

    Differences: Glitter rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    33
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Glitter rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: champagne with silver & gold flecks

    Medium confidence· Digital match

    View match
  26. #28 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 1

    Shade match 65
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matte

    Differences: Nude rather than goldenPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  27. #29 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Honey Crystal
    Shade match 89
    $25SephoraSephoraCosts $15 more

    Matches: Very close colourSame pigmentation: opaqueBoth claim crease resistance

    Differences: Glitter rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    33
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Glitter · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Glitter rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: champagne gold

    Medium confidence· Digital match

    View match
  28. #30 · Jane Iredale

    PurePressed Eye Shadow Triple

    Riverstone

    Matched on pan 1

    Shade match 57
    $38Ulta BeautyUlta BeautyCosts $28 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Noticeably different swatch colourLighterNude rather than golden

    Score details
    Shade match
    57
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than golden · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: matte soft cream, matte mushroom, matte smoky greige

    Medium confidence· Digital match

    View match
  29. #31 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Champagne Sequin

    Matched on pan 3

    Shade match 96
    $22SephoraSephoraCosts $12 more

    Matches: Very close colourClaims hydration

    Differences: Glitter rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    96
    Finish, pigmentation & format
    16
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Glitter

    Ingredients (not scored): 7% ingredient overlap

    Differences: Glitter rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

bareMinerals GEN NUDE Liquid Mineral Eyeshadow in Moonstone, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I am Confident. Every attribute compared, with its share of the score.

ComparedYour shadeI am ConfidentClosest shade matchMoonstoneScore
Shade match55% of overall99
Colour98#ebc9aa#ebc9acLooks identicalColour difference 0.7 (0 is identical)
Depth100LightLightSameDepth difference 0.1 on the 0–100 scale
Undertonenot comparableNot listedWarmUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall48
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 68/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals GEN NUDE Liquid Mineral Eyeshadow in Moonstone.

Same or better

  • Near-identical swatch colour
  • Same format: stick
  • Both claim crease resistance
  • Claims waterproof
  • Claims comfort

Different

  • Metallic finish instead of matte
  • 8-hour wear longevity instead of 24-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedlight gold
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Skin Transforming Powder Bronzer in Fair, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I am Confident. Every attribute compared, with its share of the score.

ComparedYour shadeI am ConfidentClosest overall alternativeFairScore
Shade match55% of overall95
Colour92#ebc9aa#ebc4a0Very close colourColour difference 2.0 (0 is identical)
Depth97LightLightSameDepth difference 2.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall83
Finish100MatteMatteSameSame matte finish
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared78
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Skin Transforming Powder Bronzer in Fair.

Same or better

  • Very close colour
  • Same finish: matte
  • Same longevity: 24-hour wear
  • Claims comfort
  • Claims hydration

Different

  • Buildable pigmentation instead of opaque
  • Powder format instead of stick
  • Does not claim crease resistance

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedNot listed
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

bareMinerals GEN NUDE Liquid Mineral Eyeshadow Moonstone

Best price
$25Ulta BeautyUlta Beauty
Costs $15 more

Your shade $10 at Walmart

Closest overall alternative

Lancôme Teint Idole Ultra Wear Skin Transforming Powder Bronzer Fair

Best price
$45Ulta BeautyUlta Beauty
Costs $35 more

Your shade $10 at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.