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Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Unapologetic dupes and alternatives Maybelline

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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32 matches

Closest shade match: Rare Beauty Soft Pinch Liquid Contour Tranquil

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
I Am UnapologeticChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
Rare Beauty
Tranquil
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Natural · Buildable

Sold as contour, rated here for use as eyeshadow (suited).

Shade match
91out of 100
Colour
87
Depth
94
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $18.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revlon Glimmer Eyeshadow Multi-Stick Main Character

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Maybelline
I Am UnapologeticChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
Revlon
Main Character
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte
Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
40
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Cumin Get It
    Shade match 81
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool neutral brown

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 80
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: Liquid rather than stick (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Liquid rather than stick (format)

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 90
    $30SephoraSephoraCosts $18.01 more

    Matches: Same cool undertoneBoth claim crease resistanceClaims waterproof

    Differences: Sheer rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    76
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Sheer rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    High confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    ILY
    Shade match 79
    $22Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim crease resistance

    Differences: DeeperLiquid rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool chocolate brown

    High confidence· Digital match

    View match
  5. #7 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 77
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  6. #8 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 76
    $32SephoraSephoraCosts $20.01 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Liquid rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    92
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  7. #9 · Nudestix

    Magnetic Matte Eye Color

    Chocolate
    Shade match 78
    $29Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Same finish: matteSame format: stickClaims waterproof

    Differences: Lighter11-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    36
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 25% ingredient overlap

    Differences: Lighter · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  8. #10 · Jane Iredale

    PurePressed Eye Shadow Triple

    Honeysuckle

    Matched on pan 1

    Shade match 76
    $38Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourSame finish: matteBoth claim crease resistance

    Differences: Copper rather than brownPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Copper rather than brown · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Total Seduction Eyeshadow Stick

    Strip Down
    Shade match 75
    $34SephoraSephoraCosts $22.01 more

    Matches: Same finish: matteBoth claim crease resistanceClaims waterproof

    Differences: Warm rather than cool undertoneBuildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    91
    Wear & performance
    68
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte warm red brown

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Espresso
    Shade match 71
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: Warm rather than cool undertoneLiquid rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Liquid rather than stick (format)

    Retailer shade note: deep warm brown

    High confidence· Digital match

    View match
  11. #13 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 75
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPalette rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  12. #14 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 67
    $20Ulta BeautyUlta Beauty(product price)Costs $8.01 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourWarm rather than cool undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Cinnamon Brown Matte

    High confidence· Digital match

    View match
  13. #15 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Espress Yo Self
    Shade match 70
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    81
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool brown matte

    High confidence· Digital match

    View match
  14. #16 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Dolce
    Shade match 71
    $24SephoraSephoraCosts $12.01 more

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourPowder rather than stick (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    75
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: rich brown demi-matte

    Medium confidence· Digital match

    View match
  15. #17 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 71
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPalette rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  16. #18 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 69
    $29SephoraSephoraCosts $17.01 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: LighterWarm rather than cool undertonePowder rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    62
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Powder rather than stick (format) · 14-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte cinnamon

    High confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Confident Cocoa
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    67
    Finish, pigmentation & format
    93
    Wear & performance
    68
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte deep neutral brown

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Chestnut Sculpt
    Shade match 70
    $32SephoraSephoraCosts $20.01 more

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperSatin rather than matte (finish)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    80
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Satin rather than matte (finish)

    Retailer shade note: rich cocoa

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Astral Topaz
    Shade match 69
    $32SephoraSephoraCosts $20.01 more

    Matches: Same format: stickSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Warm rather than cool undertoneBronze rather than brownSatin rather than matte (finish)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    80
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than brown · Satin rather than matte (finish)

    Retailer shade note: celestial chocolate bronze

    High confidence· Digital match

    View match
  20. #22 · Stila

    Liqua-Play Eye Shadow

    Cocoa Pop Matte
    Shade match 67
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    85
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Le Shadow Stick

    Brown Bliss
    Shade match 66
    $13.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    66
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: smokey brown matte

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Stone
    Shade match 61
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format)

    Retailer shade note: muted greyish-taupe brown

    Medium confidence· Digital match

    View match
  23. #25 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Shade match 65
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    59
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: matte medium brown

    Medium confidence· Digital match

    View match
  24. #26 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 70
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same finish: matteClaims waterproofClaims comfort

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  25. #27 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 63
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Noticeably different swatch colourLighter8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    97
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match
  26. #28 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 64
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    92
    Wear & performance
    56
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Ginger Snap
    Shade match 60
    $8Ulta BeautyUlta Beauty$3.99 less (33%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    90
    Wear & performance
    81
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: red brown

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Uncorked
    Shade match 58
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    58
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Liquid rather than stick (format)

    Retailer shade note: muted golden brown

    High confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    It's Fabstract
    Shade match 81
    $28Ulta BeautyUlta BeautyCosts $16.01 more

    Matches: Same pigmentation: opaqueSame longevity: 24-hour wearBoth claim crease resistance

    Differences: DeeperMetallic rather than matte (finish)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    36
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Deeper · Metallic rather than matte (finish)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  30. #32 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rum + Cola
    Shade match 81
    $37Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: LighterMetallic rather than matte (finish)Powder rather than stick (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    29
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Metallic rather than matte (finish) · Powder rather than stick (format) · 12-hour wear rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Rare Beauty Soft Pinch Liquid Contour in Tranquil, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unapologetic. Every attribute compared, with its share of the score.

ComparedYour shadeI Am UnapologeticClosest shade matchTranquilScore
Shade match55% of overall91
Colour87#79472b#72422cVery close colourColour difference 2.7 (0 is identical)
Depth94Deep / darkDeep / darkSameDepth difference 3.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall77
Finish88MatteNaturalCloseNatural finish rather than matte
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall · 2 of 3 compared81
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 83/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Liquid Contour in Tranquil.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim crease resistance
  • Claims comfort

Different

  • Buildable pigmentation instead of opaque
  • Liquid format instead of stick
  • Long-wearing longevity instead of 24-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte cool brownmedium deep (cool brown)
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Revlon Glimmer Eyeshadow Multi-Stick in Main Character, against Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unapologetic. Every attribute compared, with its share of the score.

ComparedYour shadeI Am UnapologeticClosest overall alternativeMain CharacterScore
Shade match55% of overall86
Colour79#79472b#6c422dClose colourColour difference 3.7 (0 is identical)
Depth90Deep / darkDeep / darkSameDepth difference 4.4 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall73
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Glimmer Eyeshadow Multi-Stick in Main Character.

Same or better

  • Same finish: matte
  • Same format: stick
  • Both claim crease resistance
  • Claims waterproof
  • Claims comfort

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 24-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte cool brownrich, deep cocoa-brown shade with a matte finish
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Rare Beauty Soft Pinch Liquid Contour Tranquil

Best price
$30SephoraSephora
Costs $18.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revlon Glimmer Eyeshadow Multi-Stick Main Character

Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.