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Hydro Grip 12-Hour Hydrating Gel Skin Tint 1 dupes and alternatives Milk Makeup

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 00 IN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
1Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
Dior
00 IN
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $26 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 1N Big Sur

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
1Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
Tower 28 Beauty
1N Big Sur
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
33
Best price
$36SephoraSephora
$2 less (5%)

Your shade $38 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $52SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: very fair neutral

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Glow Foundation

    00 Neutral
    Shade match 93
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  3. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 93
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $28SephoraSephora$10 less (26%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    28

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: porcelain - very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    0.5C Big Bear
    Shade match 84
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame radiant finishBoth claim 16-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: Fair Cool

    Medium confidence· Digital match

    View match
  6. #8 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    2P Catalina
    Shade match 83
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame radiant finishBoth claim 16-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: Fair Peach

    Medium confidence· Digital match

    View match
  7. #9 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad
    Shade match 82
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame radiant finishBoth claim 16-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: Fair Cool

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1N00 - Alabaster
    Shade match 88
    $49SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Revolution Beauty

    Skin Silk Serum Foundation

    F0.2N
    Shade match 83
    $10.50$15Ulta BeautyUlta Beauty$27.50 less (72%)

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: No long-wear claimDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Fair skin tone, neutral yellow undertone

    Medium confidence· Digital match

    View match
  10. #12 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 2
    Shade match 90
    $51.50Ulta BeautyUlta BeautyCosts $13.50 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  11. Shade match 78
    $52SephoraSephoraCosts $14 more

    Matches: Same radiant finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: fair rosy

    Medium confidence· Digital match

    View match
  12. #14 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1NEUTRAL
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Porcelain
    Shade match 83
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  14. Shade match 79
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $32SephoraSephora$6 less (16%)

    Matches: Same neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral fair

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $38SephoraSephoraSame price

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair (cool)

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    10 Fair Cool
    Shade match 82
    $8Ulta BeautyUlta Beauty$30 less (79%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · L.A. Girl

    Pro Coverage Liquid Foundation

    White
    Shade match 86
    $10Ulta BeautyUlta Beauty$28 less (74%)

    Matches: Very close colourSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Porcelain
    Shade match 94
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneAdds SPF 50

    Differences: Natural rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  22. #24 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    2N Mighty
    Shade match 92
    $47Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  23. #25 · Haleys Beauty

    Re-form Luminous Skin Foundation

    1.75 Fair - Cool
    Shade match 82
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    33

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: 1.75 Fair - Cool

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $63SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $63SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair to Light Neutral
    Shade match 93
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $63SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $63SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: most fair with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  30. #32 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    25
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Contains listed fragrance

    Retailer shade note: fair light with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $32

  2. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Close colour
    • Very fair · Neutral undertone

    $36

  3. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Close colour
    • Very fair · Neutral undertone

    $42

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

  5. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1.5 Fair

    • Looks identical
    • Very fair · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 00 IN, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1. Every attribute compared, with its share of the score.

ComparedYour shade1Closest shade match00 INScore
Shade match55% of overall96
Colour94#ebdccf#f1dfd2Very close colourColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, sensitiveCombination, oilyMarketed for different skin types
Overall match 71/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 00 IN.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for normal/dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone none vs none

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 1N Big Sur, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1. Every attribute compared, with its share of the score.

ComparedYour shade1Closest overall alternative1N Big SurScore
Shade match55% of overall95
Colour93#ebdccf#f3e3d4Very close colourColour difference 1.8 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 1N Big Sur.

Same or better

  • $2 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than light coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 00 IN

Best price
$64SephoraSephora
Costs $26 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 1N Big Sur

Best price
$36SephoraSephora
$2 less (5%)

Your shade $38 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.