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Hydro Grip 12-Hour Hydrating Gel Skin Tint 8 dupes and alternatives Milk Makeup

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 35 Point Dume

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
8Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
The match
Tower 28 Beauty
35 Point Dume
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Light coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$6 less (16%)

Your shade $38 at Sephora

Closest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
8Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
The match
Hourglass
12
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Best price
$49SephoraSephora
Costs $11 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · CoverGirl

    Clean Fresh Skin Milk Foundation

    590 Tan/Rich
    Shade match 89
    $10.49TargetTarget$27.51 less (72%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    56

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Rich 600
    Shade match 85
    $8.74$12.49Ulta BeautyUlta Beauty$29.26 less (77%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: No long-wear claimNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    56

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    6-7 Tan
    Shade match 89
    $20.99Ulta BeautyUlta Beauty(product price)$17.01 less (45%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $69Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Yepoda

    The Dewy Day

    5C
    Shade match 90
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: Medium deep shade with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 91
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    Blue
    Shade match 83
    $15.82WalmartWalmart$22.18 less (58%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N11 Caramel
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Yepoda

    The Dewy Day

    5W
    Shade match 87
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral almond

    Medium confidence· Digital match

    View match
  15. #17 · Youngblood

    Loose Mineral Foundation

    Tawnee
    Shade match 90
    $50Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Slightly lighterBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: medium to tan shade, neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 92
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $41Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 95
    $14.78WalmartWalmart$23.22 less (61%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $18.49Ulta BeautyUlta Beauty$19.51 less (51%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $32SephoraSephora$6 less (16%)

    Matches: Near-identical swatch colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match
  23. #25 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 95
    $29Ulta BeautyUlta Beauty(product price)$9 less (24%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural matte rather than radiant finishFull rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    56

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural matte rather than radiant finish · Full rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  24. Shade match 87
    $70Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 91
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  26. #28 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Sheer Skin Tinted Foundation

    Almond
    Shade match 91
    $10Ulta BeautyUlta Beauty$28 less (74%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. Shade match 82
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    25
    Wear & performance
    49
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 8 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  4. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  5. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

  6. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 8. Every attribute compared, with its share of the score.

ComparedYour shade8Closest shade match35 Point DumeScore
Shade match55% of overall97
Colour95#ac7d56#ae7d59Looks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone none vs moderate

Why the closest overall alternative works

Hourglass Veil Hydrating Skin Tint Foundation in 12, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 8. Every attribute compared, with its share of the score.

ComparedYour shade8Closest overall alternative12Score
Shade match55% of overall96
Colour94#ac7d56#b27d55Very close colourColour difference 1.7 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 12.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 35 Point Dume

Best price
$32SephoraSephora
$6 less (16%)

Your shade $38 at Sephora

Closest overall alternative

Hourglass Veil Hydrating Skin Tint Foundation 12

Best price
$49SephoraSephora
Costs $11 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.