Hydro Grip 12-Hour Hydrating Gel Skin Tint 10 dupes and alternatives Milk Makeup
4.5 (2,501)·Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than light coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a golden undertone
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
96
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
94
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
93
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Differences: Full rather than light coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
72
Wear & performance
54
Skin suitability
56
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than light coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
46
Wear & performance
82
Skin suitability
28
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: tan with neutral-warm undertones
Matches: Very close colour· Claims a blurring effect· Both claim 16-hour wear
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
85
Finish & visual result
62
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)
Differences: Natural rather than radiant finish· Medium rather than light coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
67
Wear & performance
40
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than light coverage
Score details
Shade match
86
Finish & visual result
61
Wear & performance
68
Skin suitability
56
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin
$13.99Ulta Beauty(product price)$24.01 less (63%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$25.01 less (66%)4.4 (41,209)
Matches: Near-identical swatch colour· Same warm undertone
Differences: Matte rather than radiant finish· Full rather than light coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
25
Wear & performance
54
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 10 (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LORAC PRO Soft Focus Longwear Foundation in 16, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 10. Every attribute compared, with its share of the score.
ComparedYour shade10Closest shade match16How they compareScore
Shade match55% of overall99
Colour60%99#be8859#bf895bLooks identicalColour difference 0.4 (0 is identical)
Overall match 76/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 4, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 10. Every attribute compared, with its share of the score.
ComparedYour shade10Closest overall alternativeGolden 4How they compareScore
Shade match55% of overall95
Colour60%92#be8859#c0864fVery close colourColour difference 2.0 (0 is identical)
Overall match 95/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $11 more
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