Hydro Grip 12-Hour Hydrating Gel Skin Tint 9 dupes and alternatives Milk Makeup
4.5 (2,501)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
67
Wear & performance
68
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
68
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· Not marketed for sensitive skin
Score details
Shade match
92
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims transfer resistance
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Buildable rather than light coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
80
Wear & performance
54
Skin suitability
33
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: medium to tan shade, neutral undertone
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
68
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance
$6.99Ulta Beauty(product price)$31.01 less (82%)3.8 (142)
Matches: Very close colour· Same warm undertone
Differences: Matte rather than radiant finish· Medium rather than light coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
43
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium with golden undertones
The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 9 (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4W, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest shade match4WHow they compareScore
Shade match55% of overall98
Colour60%97#ab8059#ad7f58Looks identicalColour difference 0.9 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl Clean Fresh Skin Milk Foundation in 590 Tan/Rich, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest overall alternative590 Tan/RichHow they compareScore
Shade match55% of overall95
Colour60%93#ab8059#aa7b51Very close colourColour difference 1.9 (0 is identical)
Depth15%97TanTanSameDepth difference: 2.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
Sephora$2 less (5%)
