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Hydro Grip 12-Hour Hydrating Gel Skin Tint 2 dupes and alternatives Milk Makeup

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 30N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
2Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
ColourPop
Fair 30N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$26 less (68%)

Your shade $38 at Sephora

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
2Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Light coverage
The match
Natasha Denona
N2
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$52SephoraSephora
Costs $14 more

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: fair-light neutral

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    1N
    Shade match 89
    $35Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $38SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair (neutral)

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    100 Cool
    Shade match 89
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Slightly lighterNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: fair to light with neutral tones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    66
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    3 Neutral
    Shade match 93
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $28SephoraSephora$10 less (26%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: vanilla - fair skin with pink undertones

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $58SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: fair with golden neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    1.5
    Shade match 80
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Light Cool
    Shade match 83
    $13.97WalmartWalmart$24.03 less (63%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · Ogee

    Complexion Perfecting Serum Foundation

    Linden 1.25N
    Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: light beige, neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    2C
    Shade match 82
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  16. #18 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 90
    $53Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 88
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral peach light

    Medium confidence· Digital match

    View match
  18. #20 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100
    Shade match 90
    $45SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4
    Shade match 82
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  20. #22 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05
    Shade match 83
    $39.50SephoraSephoraCosts $1.50 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  21. #23 · Dior

    Forever Skin Glow Foundation

    0W Warm
    Shade match 80
    $60SephoraSephoraCosts $22 more

    Matches: Same radiant finish

    Differences: Slightly lighterSlightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    38
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  22. Shade match 82
    $38SephoraSephoraSame price

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light (cool olive)

    Medium confidence· Digital match

    View match
  23. Shade match 81
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame radiant finishAdds SPF 45

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Hourglass

    Ambient Soft Glow Foundation

    2
    Shade match 86
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  25. Shade match 81
    $38SephoraSephoraSame price

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light (cool pink)

    Medium confidence· Digital match

    View match
  26. #28 · Nudestix

    Tinted Blur Foundation Stick

    Nude Light 1
    Shade match 93
    $16$32SephoraSephora$22 less (58%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than radiant finishSheer rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Sheer coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Sheer rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: fair neutral nude

    Medium confidence· Digital match

    View match
  27. #29 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F1N
    Shade match 91
    $9.80$14Ulta BeautyUlta Beauty$28.20 less (74%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $53SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. Shade match 93
    $44SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $40Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    29
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 2 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Chantilly

    NARS Radiant Creamy Concealer, shade Chantilly

    • Looks identical
    • Fair · Neutral undertone

    $36

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N

    • Very close colour
    • Fair · Neutral undertone

    $31

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural (for neutral undertones)

    • Very close colour
    • Fair · Neutral undertone

    $14

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 01 Fair Neutral

    • Very close colour
    • Fair · Neutral undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1N

    • Close colour
    • Fair · Neutral undertone

    $38

  6. CoverGirl TruBlend Undercover Concealer

    Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Porcelain

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 30N, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 2. Every attribute compared, with its share of the score.

ComparedYour shade2Closest shade matchFair 30NScore
Shade match55% of overall99
Colour99#e1c7b5#e1c7b6Looks identicalColour difference 0.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 30N.

Same or better

  • $26 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N2, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 2. Every attribute compared, with its share of the score.

ComparedYour shade2Closest overall alternativeN2Score
Shade match55% of overall92
Colour89#e1c7b5#e9d0c1Very close colourColour difference 2.5 (0 is identical)
Depth90FairFairSameDepth difference: 4.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wear18-hour wearSome difference18-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N2.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Runs slightly lighter
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 30N

Best price
$12Ulta BeautyUlta Beauty
$26 less (68%)

Your shade $38 at Sephora

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N2

Best price
$52SephoraSephora
Costs $14 more

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.