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Hydro Grip 12-Hour Hydrating Gel Skin Tint 5 dupes and alternatives Milk Makeup

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 30N

The equivalent shade and the most similar foundation overall.

Your shade
Milk Makeup
5Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
The match
Rabanne
30N
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
73
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
88
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $4 more

Your shade $38 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TFIT

    Radiance Fit Serum Foundation

    W02 Almond Butter
    Shade match 88
    $36Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  2. #3 · TFIT

    Radiance Fit Serum Foundation

    N01 Linen
    Shade match 87
    $36Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Same neutral undertoneSame radiant finish

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    650 Alexandria
    Shade match 80
    $14.40$24Ulta BeautyUlta Beauty$23.60 less (62%)

    Matches: Same radiant finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    130 Warm
    Shade match 84
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #6 · Youngblood

    Loose Mineral Foundation

    Honey
    Shade match 87
    $50Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same neutral undertoneBoth claim a lightweight feel

    Differences: Slightly lighterBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    33

    Close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: light to medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. #9 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 84
    $12.59$17.99Ulta BeautyUlta Beauty$25.41 less (67%)

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 81
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Both claim not settling into linesBoth claim a lightweight feelAdds SPF 15

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: light golden medium with golden undertones

    Medium confidence· Digital match

    View match
  11. #12 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  12. #13 · Armani Beauty

    Luminous Silk Foundation

    3.5
    Shade match 87
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    Medium confidence· Digital match

    View match
  13. #14 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    17 Manila
    Shade match 92
    $20Ulta BeautyUlta Beauty(product price)$18 less (47%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    47
    Wear & performance
    68
    Skin suitability
    30

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: golden neutral with warm depth

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same light coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  15. #16 · Temptu

    Perfect Canvas Foundation

    3.5N/W Birch
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims transfer resistance

    Differences: Natural matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: light shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $18.49Ulta BeautyUlta Beauty(product price)$19.51 less (51%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match
  17. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$8 less (21%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  18. Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)$19.51 less (51%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with warm yellow undertone

    Medium confidence· Digital match

    View match
  19. #20 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 79
    $30TargetTarget$8 less (21%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  20. #21 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    42
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. #22 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 110W
    Shade match 80
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  22. #23 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 80
    $12$16Ulta BeautyUlta Beauty$26 less (68%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  23. #24 · Dior

    Forever Hydra Nude Foundation

    2W Warm
    Shade match 80
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Natural · Medium coverage

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    38
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with golden undertones

    Medium confidence· Digital match

    View match
  24. #25 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light to Medium Warm
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    42
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. Shade match 81
    $43Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim 16-hour wearClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    49
    Wear & performance
    65
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  26. #27 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $8.90 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #28 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$23.01 less (61%)

    Natural · Medium coverage

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    56

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  28. #29 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2W
    Shade match 83
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    30
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm golden undertones

    Medium confidence· Digital match

    View match
  29. #30 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    9 W
    Shade match 79
    $48SephoraSephoraCosts $10 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 5 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

  3. Dior Forever Skin Correct Full-Coverage Concealer

    2.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2.5 Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Close colour
    • Light medium · Neutral undertone

    $39

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Close colour
    • Medium · Neutral undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Slight colour difference
    • Light medium · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rabanne Fresh Touch 24H Radiant Foundation in 30N, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest match30NScore
Shade match55% of overall93
Colour88#c7a47f#d1a67eVery close colourColour difference 2.5 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 30N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high

Where to buy 30N

Best price
$42Ulta BeautyUlta Beauty
Costs $4 more

Your shade $38 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.