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Hydro Grip 12-Hour Hydrating Gel Skin Tint 14 dupes and alternatives Milk Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 15

The equivalent shade and the most similar foundation overall.

Your shade
Milk Makeup
14Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Danessa Myricks Beauty
15
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $16.50$33SephoraSephora$21.50 less (57%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal skin

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    8N2 Rich Espresso
    Shade match 90
    $33$55SephoraSephora$5 less (13%)

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Does not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    30

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with neutral, rich-brown undertones

    Medium confidence· Digital match

    View match
  4. #5 · ILIA

    Super Serum Skin Tint SPF 40

    Lovina ST19
    Shade match 96
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 88
    $36SephoraSephora$2 less (5%)

    Matches: Same neutral undertoneSame radiant finishBoth claim 16-hour wear

    Differences: Slightly lighterMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    33

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  6. #7 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 96
    $32SephoraSephora$6 less (16%)

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 2
    Shade match 90
    $38SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    52
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $48SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Maracuja Juicy Glow Tint

    60N Mahogany Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Espresso
    Shade match 88
    $14.40$36Ulta BeautyUlta Beauty$23.60 less (62%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N78 - Ebony
    Shade match 88
    $49SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $28SephoraSephora$10 less (26%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    28

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #17 · Revolution Beauty

    Skin Silk Serum Foundation

    F19NW
    Shade match 82
    $15Ulta BeautyUlta Beauty(product price)$23 less (61%)

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: No long-wear claimDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Deep skin tone, neutral-warm undertone

    Medium confidence· Digital match

    View match
  17. #18 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 320 W
    Shade match 86
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with warm undertones

    Medium confidence· Digital match

    View match
  18. #19 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 86
    $49SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 84
    $34SephoraSephora$4 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    430 Cool
    Shade match 84
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly deeperSlightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  21. #22 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 98
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    30
    Wear & performance
    100
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #23 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #24 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 10 - ZEHN
    Shade match 83
    $52Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly deeperFull rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage

    Retailer shade note: Deep Dark – Neutral Warm Undertones

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $40SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  25. #26 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 87
    $60SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  26. #27 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 84
    $56SephoraSephoraCosts $18 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  27. #28 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  28. #29 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 87
    $55SephoraSephoraCosts $17 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 88
    $40SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $40Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    29
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 14 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Close colour
    • Rich deep · Neutral undertone

    $32

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  6. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Close colour
    • Rich deep · Neutral undertone

    $11.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 15, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 14. Every attribute compared, with its share of the score.

ComparedYour shade14Closest match15Score
Shade match55% of overall98
Colour98#4e3229#503228Looks identicalColour difference 0.8 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.4
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 15.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs moderate

Where to buy 15

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.