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Hydro Grip 12-Hour Hydrating Gel Skin Tint 7 dupes and alternatives Milk Makeup

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 30N RICH HONEY

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
7Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
The match
TIRTIR
30N RICH HONEY
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$13 less (34%)

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative: Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 200 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
7Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
The match
Sephora Collection
200 N
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
79
Wear (Wear & performance)
89
Skin (Skin suitability)
60
Best price
$24SephoraSephora
$14 less (37%)

Your shade $38 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    66
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: medium beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    91
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    210 O
    Shade match 89
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Olive rather than neutral undertoneNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Neutral
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium beige with peachy to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    220 Y
    Shade match 86
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with yellow undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $38SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    24N
    Shade match 97
    $24SephoraSephora$14 less (37%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium-dark with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Chios SF6
    Shade match 95
    $56SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    550 Martinique
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame radiant finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Neutral
    Shade match 96
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    91
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  13. #15 · Dior

    Forever Skin Glow Foundation

    4W Warm
    Shade match 87
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourSame radiant finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $34SephoraSephora$4 less (11%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Supernatural Complexion Stick

    26 Medium Warm
    Shade match 89
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #18 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 89
    $12.59$17.99Ulta BeautyUlta Beauty$25.41 less (67%)

    Matches: Near-identical swatch colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · Armani Beauty

    Luminous Silk Foundation

    5.9
    Shade match 94
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, neutral pink

    Medium confidence· Digital match

    View match
  18. #20 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 96
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  19. #21 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 87
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Very close colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $58SephoraSephoraCosts $20 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  22. #24 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 86
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Very close colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. Shade match 92
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  24. #26 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 89
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  26. Shade match 90
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims transfer resistance

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral olive undertones

    Medium confidence· Digital match

    View match
  27. #29 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  28. Shade match 85
    $41Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  29. #31 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Warm 240
    Shade match 88
    $45SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  30. #32 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    30
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 7 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

  3. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Looks identical
    • Medium light · Neutral · neutral pink undertone

    $24

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

  6. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 30N RICH HONEY, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest shade match30N RICH HONEYScore
Shade match55% of overall99
Colour98#d0a073#d1a274Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall30
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 30N RICH HONEY.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 200 N, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest overall alternative200 NScore
Shade match55% of overall98
Colour96#d0a073#ce9f76Looks identicalColour difference 1.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 200 N.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 30N RICH HONEY

Match price
$25Ulta BeautyUlta Beauty
$13 less (34%)

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative

Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint 200 N

Best price
$24SephoraSephora
$14 less (37%)

Your shade $38 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.