Beautler.Your beauty butler

Hydro Grip 12-Hour Hydrating Gel Skin Tint 13 dupes and alternatives Milk Makeup

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 400 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
13Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
L'Oréal Paris
400 Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 6N1 Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
13Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Estée Lauder
6N1 Mocha
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
30
Best price
$33SephoraSephora
$5 less (13%)

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral warm underones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Glow Foundation

    9N Neutral
    Shade match 96
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    38
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    10.5-11 Rich Deep
    Shade match 91
    $20.99Ulta BeautyUlta Beauty(product price)$17.01 less (45%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $28SephoraSephora$10 less (26%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    10-12 Very Deep
    Shade match 88
    $20.99Ulta BeautyUlta Beauty$17.01 less (45%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $16.50$33SephoraSephora$21.50 less (57%)

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal skin

    Retailer shade note: very deep cool

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    14
    Shade match 85
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: DARK TO DEEP WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $72Ulta BeautyUlta BeautyCosts $34 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    13
    Shade match 83
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: DARK WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  13. #15 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Light-medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Light-medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light-medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 98
    $60Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    38
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep to rich - neutral, slightly warm golden

    Medium confidence· Digital match

    View match
  16. #18 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 95
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 98
    $46SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    48
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep skin with neutral/deep red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 7.5 Sieben.5
    Shade match 87
    $52Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage

    Retailer shade note: Deep, Warm Golden Undertones

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Light Reflecting Foundation

    Mali
    Shade match 92
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 94
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: deep / rich - neutral

    Medium confidence· Digital match

    View match
  22. #24 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 290 C
    Shade match 87
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · No long-wear claim

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with cool red undertones

    Medium confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    26 N
    Shade match 94
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  26. #28 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    29.5 N
    Shade match 94
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Light Reflecting Foundation

    Zambie
    Shade match 88
    $55SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D5 - deep with warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 88
    $27.30$39Ulta BeautyUlta Beauty$10.70 less (28%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $55Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    28
    Wear & performance
    49
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 13 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Looks identical
    • Very deep · Cool undertone

    $38

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  6. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 400 Neutral, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest shade match400 NeutralScore
Shade match55% of overall98
Colour98#673a25#683b24Looks identicalColour difference 0.8 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 400 Neutral.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs low

Why the closest overall alternative works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6N1 Mocha, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest overall alternative6N1 MochaScore
Shade match55% of overall95
Colour92#673a25#68351fVery close colourColour difference 2.0 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveNormal, combinationBoth marketed for normal skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6N1 Mocha.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim 8-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Adds SPF 20

Different

  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapUnknown-based vs oil-based; silicone none vs none

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 400 Neutral

Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 6N1 Mocha

Best price
$33SephoraSephora
$5 less (13%)

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.