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Hydro Grip 12-Hour Hydrating Gel Skin Tint 11 dupes and alternatives Milk Makeup

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 450

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
11Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Fenty Beauty
450
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
11Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
e.l.f. Cosmetics
53 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
67
Wear (Wear & performance)
86
Skin (Skin suitability)
56
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: deep yellow

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Dark Neutral Warm
    Shade match 88
    $9.10$13Ulta BeautyUlta Beauty$28.90 less (76%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, warm olive

    Medium confidence· Digital match

    View match
  6. #8 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 96
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa
    Shade match 94
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for deep to very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $58SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Supernatural Complexion Stick

    40 Deep Neutral
    Shade match 93
    $18.20$26Ulta BeautyUlta Beauty$19.80 less (52%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    DEEP 3
    Shade match 90
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    52
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    PhotoReady Lift & Fill Skin Tint

    170 Deep
    Shade match 93
    $12.59$17.99Ulta BeautyUlta Beauty$25.41 less (67%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. Shade match 96
    $72Ulta BeautyUlta BeautyCosts $34 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral mahogany

    Medium confidence· Digital match

    View match
  15. #17 · Revolution Beauty

    Skin Silk Serum Foundation

    F16.7NW
    Shade match 86
    $15Ulta BeautyUlta Beauty(product price)$23 less (61%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Dark skin tone, neutral warm undertone

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $70Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $34SephoraSephora$4 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    91
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: dark deep warm

    Medium confidence· Digital match

    View match
  20. Shade match 86
    $34SephoraSephora$4 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $72Ulta BeautyUlta BeautyCosts $34 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $34SephoraSephora$4 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $34SephoraSephora$4 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 1
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. Shade match 83
    $34Ulta BeautyUlta Beauty(product price)$4 less (11%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Bronze 370
    Shade match 96
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    82
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  29. #31 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 83
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 11 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Looks identical
    • Deep · Warm · golden undertone

    $24

  3. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 4

    • Close colour
    • Deep · Neutral undertone

    $22

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

  6. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 450, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 11. Every attribute compared, with its share of the score.

ComparedYour shade11Closest shade match450Score
Shade match55% of overall98
Colour97#815332#835231Looks identicalColour difference 0.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared25
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 73/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 450.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 11. Every attribute compared, with its share of the score.

ComparedYour shade11Closest overall alternative53 Deep NeutralScore
Shade match55% of overall95
Colour93#815332#865334Very close colourColour difference 1.9 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.

Same or better

  • $30 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 450

Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.