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Hydro Grip 12-Hour Hydrating Gel Skin Tint 15 dupes and alternatives Milk Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Ambient Soft Glow Foundation 17.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milk Makeup
15Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Hourglass
17.5
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $22 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 8N2 Rich Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milk Makeup
15Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Estée Lauder
8N2 Rich Espresso
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
30
Best price
$33SephoraSephora
$5 less (13%)

Your shade $38 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    16
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $52SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  3. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 87
    $39SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 2
    Shade match 92
    $38SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    52
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    9N1 Ebony
    Shade match 84
    $33$55SephoraSephora$5 less (13%)

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Does not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    30

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: the most deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10N
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 94
    $32SephoraSephora$6 less (16%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $28SephoraSephora$10 less (26%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    28

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 10 - ZEHN
    Shade match 89
    $52Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: Deep Dark – Neutral Warm Undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 94
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 88
    $49SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · ILIA

    Super Serum Skin Tint SPF 40

    Lovina ST19
    Shade match 84
    $48SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $48SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Does not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    430 Cool
    Shade match 84
    $16.99Ulta BeautyUlta Beauty$21.01 less (55%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  17. #19 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20O Yuma
    Shade match 78
    $36SephoraSephora$2 less (5%)

    Matches: Same radiant finishBoth claim 16-hour wearBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    33

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: Rich Olive

    Medium confidence· Digital match

    View match
  18. #20 · Dior

    Forever Skin Glow Foundation

    10N Neutral
    Shade match 82
    $60SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    38
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 97
    $68SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  22. #24 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Espresso
    Shade match 81
    $14.40$36Ulta BeautyUlta Beauty$23.60 less (62%)

    Matches: Both claim a lightweight feel

    Differences: Slightly lighterLuminous rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Luminous rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #25 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 82
    $49SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $18.49Ulta BeautyUlta Beauty(product price)$19.51 less (51%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich with cool neutral undertone

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 74
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    30W
    Shade match 85
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  27. Shade match 80
    $34SephoraSephora$4 less (11%)

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    33

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal/dry skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  28. Shade match 92
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 15 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Looks identical
    • Rich deep · Neutral undertone

    $36

  2. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Very close colour
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Close colour
    • Rich deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Ambient Soft Glow Foundation in 17.5, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest shade match17.5Score
Shade match55% of overall98
Colour97#452e23#462f22Looks identicalColour difference 1.1 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.6
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 17.5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 8N2 Rich Espresso, against Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest overall alternative8N2 Rich EspressoScore
Shade match55% of overall95
Colour92#452e23#4b3224Very close colourColour difference 2.0 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveNormal, combinationBoth marketed for normal skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 8N2 Rich Espresso.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim 8-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Adds SPF 20

Different

  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapUnknown-based vs oil-based; silicone none vs none

Where to buy

Closest shade match

Hourglass Ambient Soft Glow Foundation 17.5

Best price
$60SephoraSephora
Costs $22 more

Your shade $38 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 8N2 Rich Espresso

Best price
$33SephoraSephora
$5 less (13%)

Your shade $38 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.