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Colorful Eyeshadow 109 Secret Boudoir dupes and alternatives Sephora Collection

Nude · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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31 matches

Closest shade match: Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Shining

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Sephora Collection
109 Secret BoudoirChange shade
Colour family, undertone and depth: Nude · Light
Finish and pigmentation: Matte · Opaque
The match
Maybelline
I Am Shining
Colour family, undertone and depth: Nude · Light
Finish and pigmentation: Shimmer · Opaque
Shade match
96out of 100
Colour
93
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
Costs $3.99 more

Your shade $8 at Sephora · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kaja Beauty Bento Stacked Eyeshadow Trio Chocolate Dahlia

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Sephora Collection
109 Secret BoudoirChange shade
Colour family, undertone and depth: Nude · Light
Finish and pigmentation: Matte · Opaque
The match
Kaja
Chocolate Dahlia
Colour family, undertone and depth: —
Finish and pigmentation: Matte

Matched on pan 1.

Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$28Ulta BeautyUlta Beauty
Costs $20 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow

    Nectar
    Shade match 94
    $33SephoraSephoraCosts $25 more

    Matches: Very close colourSame finish: matteClaims crease resistance

    Differences: Stick rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: matte peach beige

    Medium confidence· Digital match

    View match
  2. #4 · RMS Beauty

    Cashmere Matte Eyelights

    Tundra Taupe
    Shade match 90
    $30Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame finish: matteClaims crease resistance

    Differences: Cream rather than powder (format)8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cream rather than powder (format) · 8-hour wear rather than not listed (longevity)

    Retailer shade note: light desert sand

    Medium confidence· Digital match

    View match
  3. #5 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Creme Brulee

    Matched on pan 1

    Shade match 80
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: neutral rosy brown tones

    Medium confidence· Digital match

    View match
  4. #6 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 1

    Shade match 78
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    No material differences in the data we have.

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match
  5. #7 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 1

    Shade match 79
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  6. #8 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 1

    Shade match 76
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 3

    Shade match 76
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  8. #10 · Jane Iredale

    PurePressed Eye Shadow Triple

    Wild Flower

    Matched on pan 3

    Shade match 78
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 1

    Shade match 75
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Deeper

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  10. #12 · Jane Iredale

    PurePressed Eye Shadow Triple

    Brown Sugar

    Matched on pan 3

    Shade match 77
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Peach rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Peach rather than nude · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  11. #13 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Peach Madeline

    Matched on pan 2

    Shade match 72
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: peachy tones

    Medium confidence· Digital match

    View match
  12. #14 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 1

    Shade match 72
    $23Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Eyeshadow Singles

    Coconut
    Shade match 72
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation)

    Retailer shade note: light yellow beige matte

    Medium confidence· Digital match

    View match
  14. #16 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Soul
    Shade match 76
    $22Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matteSame format: powderClaims comfort

    Differences: Noticeably different swatch colourSheer rather than opaque (pigmentation)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    86
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation)

    Retailer shade note: light cream linen

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 1

    Shade match 67
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Golden rather than nude

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Golden rather than nude

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  16. #18 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Nude 6
    Shade match 73
    $22SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims waterproof

    Differences: Noticeably different swatch colourCream rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral dusk matte

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Eyeshadow Singles

    Say What
    Shade match 69
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame format: powder

    Differences: DeeperPeach rather than nudeBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Peach rather than nude · Buildable rather than opaque (pigmentation)

    Retailer shade note: light peach matte

    Medium confidence· Digital match

    View match
  18. #20 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Velvet Dream

    Matched on pan 1

    Shade match 64
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    Differences: Golden rather than nude

    Score details
    Shade match
    64
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Golden rather than nude

    Retailer shade note: warm earthy brown tones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I am Confident
    Shade match 69
    $10WalmartWalmartCosts $2 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: Golden rather than nudeStick rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Golden rather than nude · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Caviar Stick Eyeshadow

    Vanilla Kiss
    Shade match 69
    $34SephoraSephoraCosts $26 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: White rather than nudeStick rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: White rather than nude · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: matte cream

    Medium confidence· Digital match

    View match
  21. #23 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rosewater

    Matched on pan 1

    Shade match 62
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    Differences: LighterGolden rather than nude

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Lighter · Golden rather than nude

    Retailer shade note: soft plum rosy tones

    Medium confidence· Digital match

    View match
  22. #24 · Lancôme

    Teint Idole Ultra Wear Skin Transforming Powder Bronzer

    Fair
    Shade match 67
    $45Ulta BeautyUlta BeautyCosts $37 more

    Matches: Same finish: matteSame format: powderClaims comfort

    Differences: Golden rather than nudeBuildable rather than opaque (pigmentation)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Golden rather than nude · Buildable rather than opaque (pigmentation) · 24-hour wear rather than not listed (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    BRULÉ
    Shade match 70
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than powder (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: soft creamy beige

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    So Bright Now

    Matched on pan 2

    Shade match 61
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: DeeperGolden rather than nude

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Golden rather than nude

    Retailer shade note: bright colors & warm-tone mattes

    Medium confidence· Digital match

    View match
  25. #27 · RMS Beauty

    Cashmere Matte Eyelights

    Dusty Trail
    Shade match 70
    $30Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: DeeperBrown rather than nudeCream rather than powder (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Brown rather than nude · Cream rather than powder (format) · 8-hour wear rather than not listed (longevity)

    Retailer shade note: tawny camel brown

    Medium confidence· Digital match

    View match
  26. #28 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 1

    Shade match 62
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: LighterGolden rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Golden rather than nude · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  27. #29 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Queen Phyllis
    Shade match 68
    $22Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matteSame format: powderClaims comfort

    Differences: Golden rather than nudeSheer rather than opaque (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    86
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Matte · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Golden rather than nude · Sheer rather than opaque (pigmentation)

    Retailer shade note: light buttercup

    Medium confidence· Digital match

    View match
  28. #30 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    18M Beige
    Shade match 72
    $39SephoraSephoraCosts $31 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: cool beige matte

    Medium confidence· Digital match

    View match
  29. #31 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Peach Sprinkle

    Matched on the lighter eyeshadow pan

    Shade match 83
    $22SephoraSephoraCosts $14 more

    Matches: Claims hydration

    Differences: Glitter rather than matte (finish)Cream rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    7
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 15% ingredient overlap

    Differences: Glitter rather than matte (finish) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: peach

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Shining, against Sephora Collection Colorful Eyeshadow in 109 Secret Boudoir. Every attribute compared, with its share of the score.

ComparedYour shade109 Secret BoudoirClosest shade matchI Am ShiningScore
Shade match55% of overall96
Colour93#f7cbae#f0caaeVery close colourColour difference 1.8 (0 is identical)
Depth98LightLightSameDepth difference 1.3 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100NudeNudeSameSame colour family
Finish, pigmentation & format30% of overall38
Finish20MatteShimmerDifferentShimmer finish rather than matte
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 71/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Shining.

Same or better

  • Very close colour
  • Same pigmentation: opaque
  • Claims crease resistance

Different

  • Shimmer finish instead of matte
  • Stick format instead of powder
  • 24-hour wear longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionnude matteshimmer champagne nude
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Kaja Beauty Bento Stacked Eyeshadow Trio in Chocolate Dahlia, against Sephora Collection Colorful Eyeshadow in 109 Secret Boudoir. Matched on pan 1. Every attribute compared, with its share of the score.

ComparedYour shade109 Secret BoudoirClosest overall alternativeChocolate DahliaScore
Shade match55% of overall88
Colour81#f7cbae#efc2acClose colourColour difference 3.4 (0 is identical)
Depth91LightLightSameDepth difference 4.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100NudeNudeSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Beauty Bento Stacked Eyeshadow Trio in Chocolate Dahlia.

Same or better

  • Same finish: matte
  • Same format: powder

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionnude matterich mocha tones
BasePowder-based, no siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Shining

Match price
$11.99Ulta BeautyUlta Beauty
Costs $3.99 more

Your shade $8 at Sephora · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kaja Beauty Bento Stacked Eyeshadow Trio Chocolate Dahlia

Best price
$28Ulta BeautyUlta Beauty
Costs $20 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.