Beautler.Your beauty butler

Colorful Eyeshadow 209 Mocha Latte dupes and alternatives Sephora Collection

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Sort

31 matches

Closest shade match: Clinique All About Shadow Duo Eyeshadow Strawberry Fudge

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Sephora Collection
209 Mocha LatteChange shade
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Matte · Opaque
The match
Clinique
Strawberry Fudge
Colour family, undertone and depth: —
Finish and pigmentation: Shimmer

Matched on the deeper eyeshadow pan.

Shade match
90out of 100
Colour
85
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Sephora Collection
209 Mocha LatteChange shade
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Matte · Opaque
The match
e.l.f. Cosmetics
Keep It Ethereal
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 8.

Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
Costs $3 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 3

    Shade match 85
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  2. #4 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 5

    Shade match 82
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than brown · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  3. #5 · Nudestix

    Magnetic Matte Eye Color

    Taupe
    Shade match 87
    $29Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteClaims waterproof

    Differences: Stick rather than powder (format)11-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Stick rather than powder (format) · 11-hour wear rather than not listed (longevity)

    Retailer shade note: cool, neutral brown

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    PurePressed Eye Shadow Triple

    Wild Flower

    Matched on pan 1

    Shade match 80
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 8

    Shade match 75
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brown

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than brown

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. #8 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 2

    Shade match 75
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteSame format: powder

    Differences: Taupe rather than brown

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Taupe rather than brown

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    05 Meteor Smoke
    Shade match 76
    $26Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: cocoa brown matte

    Medium confidence· Digital match

    View match
  8. #10 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 11

    Shade match 74
    $23Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    18 Terracotta Matte
    Shade match 80
    $15SephoraSephoraCosts $7 more

    Matches: Same finish: matteClaims waterproof

    Differences: Terracotta rather than brownStick rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Terracotta rather than brown · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: 18 Terracotta Matte

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Eyeshadow Singles

    Desire
    Shade match 74
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation)

    Retailer shade note: medium brown matte

    Medium confidence· Digital match

    View match
  11. #13 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Coffee Break
    Shade match 78
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: Stick rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Chestnut Matte

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    All About Shadow Single Eyeshadow

    Nude Rose
    Shade match 71
    $27Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Rose rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  13. #15 · Urban Decay

    24/7 Eyeshadow

    Tease
    Shade match 70
    $23SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: LighterTaupe rather than brown12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Taupe rather than brown · 12-hour wear rather than not listed (longevity)

    Retailer shade note: cool taupe matte

    Medium confidence· Digital match

    View match
  14. #16 · Westman Atelier

    Eye Pods Cream Eye Shadow

    Toujours
    Shade match 78
    $88SephoraSephoraCosts $80 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: LighterBuildable rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format)

    Retailer shade note: vanille /creamy ivory, beige/cool tawny, café crème/warm chocolate brown

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Stay Neutral
    Shade match 77
    $10.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: LighterCream rather than powder (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Cream rather than powder (format)

    Retailer shade note: medium brown matte

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Tailor Grey
    Shade match 76
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: Taupe rather than brownLiquid rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Taupe rather than brown · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: Cool taupe

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 4

    Shade match 66
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: LighterTaupe rather than brown

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Taupe rather than brown

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 6

    Shade match 67
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  19. #21 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Biscotti
    Shade match 67
    $24SephoraSephoraCosts $16 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Nude rather than brown16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Nude rather than brown · 16-hour wear rather than not listed (longevity)

    Retailer shade note: warm tan demi-matte

    Medium confidence· Digital match

    View match
  20. #22 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Cedar Matte
    Shade match 76
    $19Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Taupe rather than brownBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than brown · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: warm taupe matte

    Medium confidence· Digital match

    View match
  21. #23 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Taupe Dollar
    Shade match 71
    $20Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims crease resistance

    Differences: DeeperTaupe rather than brownStick rather than powder (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Taupe rather than brown · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Taupe Matte

    Medium confidence· Digital match

    View match
  22. #24 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    36M Wood
    Shade match 74
    $39SephoraSephoraCosts $31 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    10S Chestnut
    Shade match 73
    $39SephoraSephoraCosts $31 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: copper chestnut

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    Clean Fresh Clean Color Eyeshadow

    Candlelit Burgundy
    Shade match 62
    $13.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Same finish: matteSame format: powder

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #27 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Plus One
    Shade match 67
    $12.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Nude rather than brownStick rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than brown · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool tan/beige shade with a matte finish

    Medium confidence· Digital match

    View match
  26. #28 · Prada

    Dimensions Multi-Effect Refillable Eyeshadow Palette

    07 Peony

    Matched on pan 2

    Shade match 68
    $85SephoraSephoraCosts $77 more

    Matches: Claims comfort

    Differences: Taupe rather than brownSatin rather than matte (finish)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than brown · Satin rather than matte (finish) · 10-hour wear rather than not listed (longevity)

    Retailer shade note: delicate beiges illuminated by a powder pink holo twist.

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 3

    Shade match 87
    $4Ulta BeautyUlta Beauty$4 less (50%)

    Matches: Near-identical swatch colourSame pigmentation: opaqueSame format: powder

    Differences: Taupe rather than brownMetallic rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Taupe rather than brown · Metallic rather than matte (finish) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Eyeshadow Singles

    Roaring 20'S
    Shade match 83
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame format: powder

    Differences: Taupe rather than brownShimmer rather than matte (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    41
    Wear & performance
    50
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than brown · Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation)

    Retailer shade note: medium pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  29. #31 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    BRANDY FLAME
    Shade match 89
    $34SephoraSephoraCosts $26 more

    Matches: Same pigmentation: opaqueClaims waterproof

    Differences: Metallic rather than matte (finish)Stick rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    29
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Metallic rather than matte (finish) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: metallic copper brown with silver reflects

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Clinique All About Shadow Duo Eyeshadow in Strawberry Fudge, against Sephora Collection Colorful Eyeshadow in 209 Mocha Latte. Matched on the deeper eyeshadow pan. Every attribute compared, with its share of the score.

ComparedYour shade209 Mocha LatteClosest shade matchStrawberry FudgeScore
Shade match55% of overall90
Colour85#997368#a17665Close colourColour difference 3.0 (0 is identical)
Depth96MediumMediumSameDepth difference 2.3 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared35
Finish20MatteShimmerDifferentShimmer finish rather than matte
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 67/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique All About Shadow Duo Eyeshadow in Strawberry Fudge.

Same or better

  • Same format: powder
  • Claims crease resistance

Different

  • Small colour difference on the swatch
  • Shimmer finish instead of matte
  • Long-wearing longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsoft mocha brown matteNot listed
BasePowder-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal, against Sephora Collection Colorful Eyeshadow in 209 Mocha Latte. Matched on pan 8. Every attribute compared, with its share of the score.

ComparedYour shade209 Mocha LatteClosest overall alternativeKeep It EtherealScore
Shade match55% of overall86
Colour94#997368#987568Very close colourColour difference 1.6 (0 is identical)
Depth99MediumMediumSameDepth difference 0.6 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60BrownTaupeSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall100
Finish100MatteMatteSameSame matte finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100PowderPaletteCloseBoth powder
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal.

Same or better

  • Very close colour
  • Same finish: matte
  • Same pigmentation: opaque

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsoft mocha brown matteneutrals and rose golds
BasePowder-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Clinique All About Shadow Duo Eyeshadow Strawberry Fudge

Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

Best price
$11Ulta BeautyUlta Beauty
Costs $3 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.