Colorful Eyeshadow 310 Soulmate dupes and alternatives Sephora Collection
2.4 (584)·Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Plum rather than berry· Buildable rather than opaque (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)
Matches: Very close colour· Claims crease resistance· Claims waterproof
Differences: Warm rather than cool undertone· Brown rather than berry· Cream rather than powder (format)
Score details
Shade match
68
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than berry · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)
Matches: Very close colour· Same pigmentation: opaque· Claims crease resistance
Differences: Warm rather than cool undertone· Rose rather than berry· Glitter rather than shimmer (finish)
Score details
Shade match
68
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Rose rather than berry · Glitter rather than shimmer (finish) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same finish: shimmer· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Plum rather than berry· Buildable rather than opaque (pigmentation)
Score details
Shade match
61
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Plum rather than berry· Buildable rather than opaque (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Warm rather than cool undertone· Bronze rather than berry· Stick rather than powder (format)
Score details
Shade match
59
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Bronze rather than berry · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Mauve rather than berry· Buildable rather than opaque (pigmentation)
Score details
Shade match
56
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
51
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 16-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Lighter· Purple rather than berry
Score details
Shade match
47
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than berry · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)
Differences: Warm rather than cool undertone· Pink rather than berry· Duochrome rather than shimmer (finish)
Score details
Shade match
67
Finish, pigmentation & format
54
Wear & performance
40
Comfort & skin suitability
40
Close colour · Duochrome
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than berry · Duochrome rather than shimmer (finish) · Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)
Clinique All About Shadow Quad Eyeshadow in Morning Java, against Sephora Collection Colorful Eyeshadow in 310 Soulmate. Matched on pan 2. Every attribute compared, with its share of the score.
ComparedYour shade310 SoulmateClosest matchMorning JavaHow they compareScore
Shade match55% of overall93
Colour60%89#804e51#784a4aVery close colourColour difference 2.4 (0 is identical)
Depth15%94Deep / darkDeep / darkSameDepth difference 3.2 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BerryBerrySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100ShimmerShimmerSameSame shimmer finish
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $26 more
