Colorful Eyeshadow 404 Fresh Wave dupes and alternatives Sephora Collection
2.4 (584)·Blue · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
More matches
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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
38
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
37
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
59
Finish, pigmentation & format
38
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep navy with multicolored pearls
Matches: Same cool undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Grey rather than blue
Score details
Shade match
25
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Grey rather than blue · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: matte deep grey with cool undertones
Matches: Same cool undertone· Same pigmentation: opaque· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Duochrome rather than matte (finish)
Score details
Shade match
59
Finish, pigmentation & format
25
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Duochrome · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Duochrome rather than matte (finish) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)
Retailer shade note: sparkling sapphire blue with duo-chrome reflects
Matches: Same finish: matte· Same pigmentation: opaque· Claims waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Black rather than blue
Score details
Shade match
19
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Black rather than blue · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
$6Ulta Beauty(product price)$2 less (25%)4.0 (6,939)
Matches: Same cool undertone· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Metallic rather than matte (finish)
Score details
Shade match
61
Finish, pigmentation & format
11
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Lighter· Purple rather than blue
Score details
Shade match
20
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Grey rather than blue· Buildable rather than opaque (pigmentation)
Score details
Shade match
22
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than blue · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Same pigmentation: opaque· Claims hydration
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Stick rather than powder (format)
Score details
Shade match
44
Finish, pigmentation & format
38
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: medium blue pearl with silver/grey undertones
Differences: Noticeably different swatch colour· Deeper· Green rather than blue
Score details
Shade match
16
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Metallic rather than matte (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
50
Finish, pigmentation & format
22
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than matte (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)
Retailer shade note: a shimmering neutral beige / a rich navy blue
Matches: Same finish: matte· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Black rather than blue· Buildable rather than opaque (pigmentation)
Score details
Shade match
15
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Black rather than blue · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 16-hour wear rather than not listed (longevity)
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
45
Finish, pigmentation & format
23
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)
Differences: Noticeably different swatch colour· Deeper· Black rather than blue
Score details
Shade match
7
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Black rather than blue · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)
MAC Cosmetics Small Molten Metallic Eyeshadow in Blueprint, against Sephora Collection Colorful Eyeshadow in 404 Fresh Wave. Every attribute compared, with its share of the score.
ComparedYour shade404 Fresh WaveClosest shade matchBlueprintHow they compareScore
Shade match55% of overall69
Colour60%48#035282#3c5169Slight colour differenceColour difference 7.7 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%35PowderCreamDifferentCream rather than powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%40Not listed10-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Overall match 47/100Shade match 69/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $24 more
