Mask Fit AI Filter Cushion 21C COOL IVORY dupes and alternatives TIRTIR
4.4 (33)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for light to medium skin with cool undertones
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for light skin with cool undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
76
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Light with Cool Neutral Undertones
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
82
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: light skin with cool rosy undertones
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
85
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for dry/normal skin
Retailer shade note: light medium with neutral undertones
$8Ulta Beauty(product price)$17 less (68%)4.5 (40,486)
Matches: Near-identical swatch colour· Same cool undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
72
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
82
Skin suitability
80
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
82
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: light skin with neutral tones
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
67
Wear & performance
51
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light cool skin with pink undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
78
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: light skin with neutral/peachy undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
78
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$12.01 less (48%)4.4 (41,209)
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
68
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
82
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same cool undertone
Differences: Radiant rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
42
Wear & performance
54
Skin suitability
100
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light skin with cool rosy undertones
The closest shade to TIRTIR Mask Fit AI Filter Cushion 21C COOL IVORY (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Airbrush Flawless Foundation in 4 Cool, against TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY. Every attribute compared, with its share of the score.
ComparedYour shade21C COOL IVORYClosest match4 CoolHow they compareScore
Shade match55% of overall98
Colour60%97#eabfa1#ecbf9eLooks identicalColour difference 0.9 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 94/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.