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Mask Fit AI Filter Cushion 10C SHELL dupes and alternatives TIRTIR

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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31 matches

Closest shade match: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 8B Porcelain Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
TIRTIR
10C SHELLChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Tarte
8B Porcelain Beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $17 more

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 1 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
TIRTIR
10C SHELLChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
1 Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
94
Wear (Wear & performance)
78
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $27 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit Red Cushion

    10C SHELL
    Shade match 95
    $25Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    High confidence· Digital match

    View match
  2. #4 · TIRTIR

    Mask Fit Red Cushion

    13C FAIR
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    High confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    High confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair light with neutral undertone

    High confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Fair Cool
    Shade match 89
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    8B Porcelain Beige
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: very fair skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 86
    $11.19$15.99Ulta BeautyUlta Beauty$13.81 less (55%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    20N Light Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 93
    $18.99Ulta BeautyUlta Beauty$6.01 less (24%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    LG3 Bone
    Shade match 81
    $40Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very fair with gold undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    18N Fair-Light Neutral
    Shade match 90
    $42SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  12. #14 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 21
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $21.90 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  13. #15 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    0N Chantilly
    Shade match 82
    $54Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  14. #16 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    140 Ivoire (W)
    Shade match 81
    $53Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Best Skin Ever Liquid Foundation

    02P
    Shade match 88
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneBoth claim long-wearingBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with pink undertones

    High confidence· Digital match

    View match
  16. #18 · Haleys Beauty

    Re-form Luminous Skin Foundation

    1.75 Fair - Cool
    Shade match 94
    $39Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    63
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 1.75 Fair - Cool

    Medium confidence· Digital match

    View match
  17. #19 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    FC1
    Shade match 86
    $58Ulta BeautyUlta BeautyCosts $33 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural matte rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very fair cool with peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    03N Light
    Shade match 82
    $24SephoraSephora$1 less (4%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I am Magic Powder Foundation

    Oslo - Very Light 4
    Shade match 78
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  20. #22 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    0C
    Shade match 94
    $63SephoraSephoraCosts $38 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: most fair with cool undertones

    High confidence· Digital match

    View match
  21. #23 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell
    Shade match 93
    $41Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  22. #24 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    2 Fair Warm
    Shade match 73
    $38SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    73
    Finish & visual result
    94
    Wear & performance
    78
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  23. #25 · Rabanne

    Fresh Touch 24H Radiant Foundation

    00C
    Shade match 91
    $42Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    57
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair with cool undertone

    High confidence· Digital match

    View match
  24. #26 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1NEUTRAL
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Forever Natural Matte Velvet Compact Foundation

    00 IN
    Shade match 86
    $64SephoraSephoraCosts $39 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: very light skin with neutral beige undertones

    High confidence· Digital match

    View match
  26. #28 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 0.5 Shell
    Shade match 93
    $39Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Best Skin Ever Liquid Foundation

    01N
    Shade match 84
    $24SephoraSephora$1 less (4%)

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.75 Custard
    Shade match 91
    $41SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  29. #31 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    0.5C Big Bear
    Shade match 95
    $36SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair Cool

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to TIRTIR Mask Fit AI Filter Cushion 10C SHELL (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    330 Ivory

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 330 Ivory

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 8B Porcelain Beige, against TIRTIR Mask Fit AI Filter Cushion in 10C SHELL. Every attribute compared, with its share of the score.

ComparedYour shade10C SHELLClosest shade match8B Porcelain BeigeScore
Shade match55% of overall96
Colour93#f2e3d4#fbebdcVery close colourColour difference 1.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 8B Porcelain Beige.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 1 Cool, against TIRTIR Mask Fit AI Filter Cushion in 10C SHELL. Every attribute compared, with its share of the score.

ComparedYour shade10C SHELLClosest overall alternative1 CoolScore
Shade match55% of overall89
Colour81#f2e3d4#fbe3ceClose colourColour difference 3.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 1 Cool.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Amazonian Clay 16-Hour Full Coverage Foundation 8B Porcelain Beige

Best price
$42Ulta BeautyUlta Beauty
Costs $17 more

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 1 Cool

Best price
$52SephoraSephora
Costs $27 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.