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Mask Fit AI Filter Cushion 43N DEEP COCOA dupes and alternatives TIRTIR

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Well People Supernatural Complexion Stick 40 Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
$6.80 less (27%)

Your shade $25 at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Hazelnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Match price
$14.50Ulta BeautyUlta Beauty
$10.50 less (42%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $13.48WalmartWalmart$11.52 less (46%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$10.50 less (42%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $40SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep warm golden

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $40SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep warm golden

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $69SephoraSephoraCosts $44 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than neutral undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $14.50Ulta BeautyUlta Beauty(product price)$10.50 less (42%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $14.50Ulta BeautyUlta Beauty(product price)$10.50 less (42%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one tan with a neutral undertone

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $48SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    28N Superb
    Shade match 95
    $47Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep neutral

    Medium confidence· Digital match

    View match
  12. #14 · KimChi Chic Beauty

    A Really Good Foundation

    132D
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    71
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Tan/Deep with Warm Golden Undertones

    Medium confidence· Digital match

    View match
  13. #15 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 17W
    Shade match 86
    $42SephoraSephoraCosts $17 more

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Medium Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 1
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $48SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  16. Shade match 94
    $72Ulta BeautyUlta BeautyCosts $47 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  17. Shade match 89
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  18. Shade match 92
    $70Ulta BeautyUlta BeautyCosts $45 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    34 Mahogany
    Shade match 91
    $14.97WalmartWalmart$10.03 less (40%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  23. Shade match 87
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  24. Shade match 85
    $44SephoraSephoraCosts $19 more

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  25. #27 · Juvia's Place

    I am Magic Natural Radiance Foundation

    340 Kampala
    Shade match 92
    $14.40$24Ulta BeautyUlta Beauty$10.60 less (42%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $34SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $14.95Ulta BeautyUlta Beauty$10.05 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    310 Warm
    Shade match 88
    $16.99Ulta BeautyUlta Beauty$8.01 less (32%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    51
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to TIRTIR Mask Fit AI Filter Cushion 43N DEEP COCOA (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    41 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 41 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  4. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  5. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Close colour
    • Deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Supernatural Complexion Stick in 40 Deep Neutral, against TIRTIR Mask Fit AI Filter Cushion in 43N DEEP COCOA. Every attribute compared, with its share of the score.

ComparedYour shade43N DEEP COCOAClosest shade match40 Deep NeutralScore
Shade match55% of overall97
Colour95#8c5833#8a542fLooks identicalColour difference 1.4 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 40 Deep Neutral.

Same or better

  • $6.80 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Hazelnut, against TIRTIR Mask Fit AI Filter Cushion in 43N DEEP COCOA. Every attribute compared, with its share of the score.

ComparedYour shade43N DEEP COCOAClosest overall alternativeHazelnutScore
Shade match55% of overall89
Colour96#8c5833#885532Looks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Hazelnut.

Same or better

  • $10.50 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • No fragrance listed
  • No drying alcohol listed
  • Adds SPF 15

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Well People Supernatural Complexion Stick 40 Deep Neutral

Best price
$18.20Ulta BeautyUlta Beauty
$6.80 less (27%)

Your shade $25 at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Hazelnut

Match price
$14.50Ulta BeautyUlta Beauty
$10.50 less (42%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.