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Mask Fit AI Filter Cushion 30N RICH HONEY dupes and alternatives TIRTIR

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 7

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $13 more

Your shade $25 at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Ulta Beauty Collection
Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
94
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
$9 less (36%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $38Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    24N
    Shade match 97
    $24SephoraSephora$1 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium-dark with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$11 less (44%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    17 Manila
    Shade match 97
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: golden neutral with warm depth

    High confidence· Digital match

    View match
  6. Shade match 86
    $55SephoraSephoraCosts $30 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: M6 - Medium to medium-deep with cool undertones

    High confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    13 Medium
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  8. #10 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Neutral
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium beige with peachy to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Neutral
    Shade match 97
    $52SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $69Ulta BeautyUlta BeautyCosts $44 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  13. #15 · L.A. Girl

    Pro.Matte Foundation

    Natural
    Shade match 91
    $9Ulta BeautyUlta Beauty(product price)$16 less (64%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    5.9
    Shade match 95
    $69SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: medium, neutral pink

    High confidence· Digital match

    View match
  15. Shade match 92
    $40SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  16. #18 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Neutral
    Shade match 94
    $52SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    482 Radiant Sun
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$6.01 less (24%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  19. #21 · Wet n Wild

    PhotoFocus Liquid Foundation

    Golden Beige
    Shade match 88
    $5.24$7.49Ulta BeautyUlta Beauty$19.76 less (79%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  20. #22 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Warm 240
    Shade match 87
    $45SephoraSephoraCosts $20 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium with warm undertones

    High confidence· Digital match

    View match
  21. Shade match 80
    $14.59TargetTarget$10.41 less (42%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  22. #24 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral Olive 260
    Shade match 87
    $45SephoraSephoraCosts $20 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Tan with neutral olive undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 88
    $55SephoraSephoraCosts $30 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  24. #26 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Beige
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$12.01 less (48%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $58Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 94
    $38SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  27. #29 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  28. Shade match 89
    $48SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral olive undertones

    High confidence· Digital match

    View match
  29. #31 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Beige
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$12.01 less (48%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to TIRTIR Mask Fit AI Filter Cushion 30N RICH HONEY (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

  3. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Close colour
    • Medium · Neutral undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 7, against TIRTIR Mask Fit AI Filter Cushion in 30N RICH HONEY. Every attribute compared, with its share of the score.

ComparedYour shade30N RICH HONEYClosest shade match7Score
Shade match55% of overall99
Colour98#d1a274#d0a073Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall30
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 7.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral, against TIRTIR Mask Fit AI Filter Cushion in 30N RICH HONEY. Every attribute compared, with its share of the score.

ComparedYour shade30N RICH HONEYClosest overall alternativeMedium NeutralScore
Shade match55% of overall96
Colour94#d1a274#d8a678Very close colourColour difference 1.6 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral.

Same or better

  • $9 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 7

Best price
$38SephoraSephora
Costs $13 more

Your shade $25 at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

Match price
$16Ulta BeautyUlta Beauty
$9 less (36%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.