Beautler.Your beauty butler

Mask Fit AI Filter Cushion 25C COOL TAUPE dupes and alternatives TIRTIR

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 15 Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Match price
$41Ulta BeautyUlta Beauty
Costs $16 more

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 25 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $17 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 88
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    34 Light Medium
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    63
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light medium with cool pink undertones

    High confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    6.5
    Shade match 86
    $60Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 85
    $10.43WalmartWalmart$14.57 less (58%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $50SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Light-medium with cool undertones

    High confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 86
    $39SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    High confidence· Digital match

    View match
  7. Shade match 79
    $14.59TargetTarget$10.41 less (42%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Cool
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$9 less (36%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 88
    $52SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 79
    $48Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: light, golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Ambient Soft Glow Foundation

    6
    Shade match 74
    $60SephoraSephoraCosts $35 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 74
    $54Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 74
    $60SephoraSephoraCosts $35 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Hourglass

    Vanish Seamless Finish Foundation Stick

    5 Shell
    Shade match 87
    $49SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: light, neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $48SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $54SephoraSephoraCosts $29 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 78
    $30TargetTargetCosts $5 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  18. #20 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neutral Medium
    Shade match 84
    $39Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W1 Dawn
    Shade match 76
    $52SephoraSephoraCosts $27 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: light-medium with warm peach undertones

    High confidence· Digital match

    View match
  20. Shade match 83
    $12.59$17.99Ulta BeautyUlta Beauty$12.41 less (50%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    60
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  21. Shade match 98
    $49Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    40
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  22. #24 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    02 Stay Neutral
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  23. Shade match 81
    $52SephoraSephoraCosts $27 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: with olive undertones

    High confidence· Digital match

    View match
  24. Shade match 85
    $70Ulta BeautyUlta BeautyCosts $45 more

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    10 Nude
    Shade match 84
    $14.99TargetTarget$10.01 less (40%)

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  26. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    40
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  27. Shade match 75
    $46Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: Light with warm yellow undertones

    Medium confidence· Digital match

    View match
  28. Shade match 63
    $14.59TargetTarget$10.41 less (42%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    63
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to TIRTIR Mask Fit AI Filter Cushion 25C COOL TAUPE (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Looks identical
    • Medium light · Cool undertone

    $30

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Very close colour
    • Medium light · Cool undertone

    $34

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool Rosy

    • Close colour
    • Light medium · Cool · rosy undertone

    $42

  5. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Close colour
    • Light medium · Cool · pink undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 15 Cool, against TIRTIR Mask Fit AI Filter Cushion in 25C COOL TAUPE. Every attribute compared, with its share of the score.

ComparedYour shade25C COOL TAUPEClosest shade matchLight Medium 15 CoolScore
Shade match55% of overall98
Colour97#d6a084#d4a184Looks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 15 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 25 Cool, against TIRTIR Mask Fit AI Filter Cushion in 25C COOL TAUPE. Every attribute compared, with its share of the score.

ComparedYour shade25C COOL TAUPEClosest overall alternativeLight 25 CoolScore
Shade match55% of overall95
Colour93#d6a084#d7a68aVery close colourColour difference 1.9 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 25 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 15 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $16 more

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 25 Cool

Best price
$42SephoraSephora
Costs $17 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.