Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $25 at Ulta Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $25 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for combination/dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for combination/dry skin
Retailer shade note: Medium-Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$10.50 less (42%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Retailer shade note: medium-to-tan shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sWalmart$15.08 less (60%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$15 less (60%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: Tan/Deep with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for tan skin w/ golden olive undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium dark with warm gold undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $14 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $19 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$12.01 less (48%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $24 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $19 moreMatches: Near-identical swatch colourBoth claim long-wearingBoth claim transfer resistance
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneRadiant rather than matte finishBuildable rather than full coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium dark with warm olive undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty$10.01 less (40%)Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Very close colour · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)Costs $28 moreMatches: Very close colourSimilar undertone (neutral vs warm)Both claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium - deep with neutral golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame full coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Medium Deep with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $24 moreMatches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraCosts $21 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: medium - neutral, slightly warm olive
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $13 moreMatches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium-deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$6.01 less (24%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$7.01 less (28%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at Target
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$9 less (36%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: golden caramel with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $16 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: very tan with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$3 less (12%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)No fragrance listed
Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyWalgreens$22View at WalgreensSephoraCosts $30 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: MD4 - medium-deep to deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 29 matches
The closest shade to TIRTIR Mask Fit AI Filter Cushion 39W CARAMEL (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Chocolat
495 Suede W
$32
Deep Golden
$12
Medium Tan 4
$22
Tan 4W
$31
32 Medium Golden
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 20, against TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.
15 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm, against TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm.
12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Hourglass Illusion Luminous Glow Foundation SPF 30 20
SephoraYour shade $25 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm
SephoraYour shade $25 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
