Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $25 at Ulta Beauty
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
No material differences in the data we have.
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: matte deep plum brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at Sephora
Ulta Beauty(product price)$12.01 less (48%)Matches: Very close colourSame finish: matteSame opacity: opaque
Differences: Neutral rather than cool undertoneDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: intense blackened brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Walgreens$10.99View at Walgreens
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Buildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than opaque (opacity)
Retailer shade note: burgundy brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$10 less (40%)Matches: Very close colourSame finish: matteSame opacity: opaque
Differences: Neutral rather than cool undertoneNude rather than brownLong-wearing rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep dark chocolate nude
Medium confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$13.01 less (52%)Matches: Very close colourSame finish: matteSame opacity: opaque
Differences: Neutral rather than cool undertoneNude rather than brownNot listed rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep, chocolate nude
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.49View at WalgreensUlta Beauty(product price)$14 less (56%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than brownDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than brown · Does not claim hydration
Retailer shade note: brown plum
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.45View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalmart$14.90View at WalmartSephoraSame priceMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Long-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep cool brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: LighterNude rather than brown
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Nude rather than brown
Retailer shade note: matte rosewood nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourDoes not claim comfortDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim comfort · Does not claim hydration
Retailer shade note: rich mahogany
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Noticeably different swatch colourBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (opacity)
Retailer shade note: deep cool brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: LighterNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Nude rather than brown
Retailer shade note: matte blush nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $10 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (opacity)
Retailer shade note: cool eggplant brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Noticeably different swatch colourNude rather than brown
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown
Retailer shade note: a bright ebony
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50View at SephoraWalmart$17.03 less (68%)Matches: Very close colourClaims transfer resistanceBoth claim hydration
Differences: Neutral rather than cool undertoneNot listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartUlta Beauty$10 less (40%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep wine red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: LighterNeutral rather than cool undertoneBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Buildable rather than opaque (opacity)
Retailer shade note: rich red brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Noticeably different swatch colourLighterBuildable rather than opaque (opacity)
Slight colour difference · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (opacity)
Retailer shade note: deep cool brown
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraCVS$13.11 less (52%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$11.89View at CVSSephora$9 less (36%)Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance
Differences: LighterWarm rather than cool undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Warm rather than cool undertone
Retailer shade note: matte chocolate brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $14 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than brownNot listed rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than brown · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: deep burgundy
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$11.01 less (44%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Does not claim hydration
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: deep chocolate brown
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (52%)Matches: Near-identical swatch colourSame opacity: opaqueBoth claim comfort
Differences: Warm rather than cool undertoneBerry rather than brownNot listed rather than 12-hour wear (longevity)
Looks identical · Satin · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than brown · Not listed rather than 12-hour wear (longevity)
Retailer shade note: warm plum wine
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyWalmart$11.40 less (46%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$13.60View at WalmartSephoraCosts $24 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than brownLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: dark raspberry
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourLighterBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (opacity)
Retailer shade note: rich cool brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterNude rather than brown
Visibly different colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown
Retailer shade note: a dark brownish nude
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Noticeably different swatch colourRed rather than brownLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $17 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cherry brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 29 matches
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 123 Brownie, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Antique Velvet. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 123 Brownie.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
