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M·A·Cximal Silky Matte Lipstick Diva dupes and alternatives MAC Cosmetics

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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30 matches

Closest shade match: Maybelline SuperStay Ink Crayon Lipstick Make It Happen

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
DivaChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
The match
Maybelline
Make It Happen
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte
Shade match
92out of 100
Colour
96
Depth
97
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$6.49Ulta BeautyUlta Beauty
$18.51 less (74%)

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear Impassioned

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
MAC Cosmetics
DivaChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
The match
Tom Ford
Impassioned
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Satin · Opaque
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
High confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $39 more

Your shade $25 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pomegranate
    Shade match 91
    $28SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: deep red berry

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rum Punch
    Shade match 86
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mauve red with a matte finish

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    High Drama
    Shade match 80
    $27Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: DeeperDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Does not claim comfort

    Retailer shade note: deep dark plum

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    130 Naughty Burgundy
    Shade match 79
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: matte bright burgundy

    High confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 78
    $16SephoraSephora$9 less (36%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Red rather than plum

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than plum

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux
    Shade match 78
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Red rather than plum

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than plum

    Retailer shade note: matte pink red

    High confidence· Digital match

    View match
  7. #9 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 81
    $14.49CVSCVS$10.51 less (42%)

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Del Rio
    Shade match 81
    $25Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Rose rather than plumLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Rose rather than plum · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  9. #11 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 79
    $7Ulta BeautyUlta Beauty$18 less (72%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 79
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 76
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Berry rather than plumBuildable rather than opaque (opacity)

    Score details
    Shade match
    76
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than plum · Buildable rather than opaque (opacity)

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Founder
    Shade match 78
    $12.99Ulta BeautyUlta Beauty(product price)$12.01 less (48%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Red rather than plumDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than plum · Does not claim comfort · Does not claim hydration

    Retailer shade note: cranberry red

    Medium confidence· Digital match

    View match
  13. #15 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 78
    $15.99Ulta BeautyUlta Beauty$9.01 less (36%)

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Berry rather than plumLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Berry rather than plum · Long-wearing rather than 12-hour wear (longevity)

    High confidence· Digital match

    View match
  14. #16 · Maybelline

    SuperStay Ink Crayon Lipstick

    65 Settle For More
    Shade match 82
    $6.99$13.99WalgreensWalgreens$18.01 less (72%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #17 · Gucci

    Glow & Care Shine Lipstick

    509 - Rosso Ancora
    Shade match 76
    $49SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Paramount
    Shade match 77
    $25SephoraSephoraSame price

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: reddish brown

    High confidence· Digital match

    View match
  17. #19 · Dior

    Rouge Dior On Stage

    565 Fearless Brown
    Shade match 75
    $48SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: An intense brown

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    213 Le Plum Dominant
    Shade match 76
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: LighterWarm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Does not claim hydration

    Retailer shade note: warm medium burgundy

    High confidence· Digital match

    View match
  19. #21 · RMS Beauty

    Legendary Serum Lipstick: The Nudes

    Pamela
    Shade match 78
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Nude rather than plumLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than plum · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: berry-bitten nude

    High confidence· Digital match

    View match
  20. #22 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    86 English Rose
    Shade match 71
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Rose rather than plum

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than plum

    Retailer shade note: matte classic strawberry

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Off
    Shade match 73
    $11.89CVSCVS$13.11 less (52%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Brown rather than plumDoes not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than plum · Does not claim hydration

    High confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Lustreglass Stainglass Long-wearing Glossy Lip Tint

    Grapevinvyl
    Shade match 88
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame longevity: 12-hour wearClaims transfer resistance

    Differences: Sheer tint rather than matte (finish)Sheer rather than opaque (opacity)

    Score details
    Shade match
    88
    Finish & visual result
    38
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Sheer tint rather than matte (finish) · Sheer rather than opaque (opacity)

    Retailer shade note: cool plum

    High confidence· Digital match

    View match
  23. #25 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 76
    $42Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cherry brown

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Burning Love
    Shade match 69
    $27SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    69
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Buildable rather than opaque (opacity)

    Retailer shade note: deep intense berry

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Rouge Dior Lipstick

    400 Nude Line
    Shade match 65
    $50SephoraSephoraCosts $25 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear

    Differences: Nude rather than plum

    Score details
    Shade match
    65
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than plum

    Retailer shade note: a bold brown nude

    High confidence· Digital match

    View match
  26. #28 · Revlon

    ColorStay Overtime Lipcolor

    Limitless Black Cherry
    Shade match 72
    $14.49CVSCVS$10.51 less (42%)

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Red rather than plumDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than plum · Does not claim comfort

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    94 Cherry Moon
    Shade match 67
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Red rather than plum

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than plum

    Retailer shade note: matte red cherry red

    High confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Never Basic
    Shade match 71
    $13Ulta BeautyUlta Beauty(product price)$12 less (48%)

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Retailer shade note: warm burgundy

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Maybelline SuperStay Ink Crayon Lipstick in Make It Happen, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Diva. Every attribute compared, with its share of the score.

ComparedYour shadeDivaClosest shade matchMake It HappenScore
Shade match60% of overall92
Colour96#6e2732#732936Looks identicalColour difference 1.3 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 2.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 86/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline SuperStay Ink Crayon Lipstick in Make It Happen.

Same or better

  • $18.51 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Claims transfer resistance

Different

  • Long-wearing longevity instead of 12-hour wear
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionintense reddish burgundytrue berry
FormatBulletCrayon
BaseOil-based, low siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Impassioned, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Diva. Every attribute compared, with its share of the score.

ComparedYour shadeDivaClosest overall alternativeImpassionedScore
Shade match60% of overall87
Colour80#6e2732#6a3235Close colourColour difference 3.6 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result20% of overall88
Finish78MatteSatinCloseSatin finish rather than matte
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 89/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Impassioned.

Same or better

  • Same cool undertone
  • Same opacity: opaque
  • Same longevity: 12-hour wear
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionintense reddish burgundyBurgundy
FormatBulletBullet
BaseOil-based, low siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Maybelline SuperStay Ink Crayon Lipstick Make It Happen

Best price
$6.49Ulta BeautyUlta Beauty
$18.51 less (74%)

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear Impassioned

Best price
$64SephoraSephora
Costs $39 more

Your shade $25 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.