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M·A·Cximal Silky Matte Lipstick Red Rock dupes and alternatives MAC Cosmetics

Red · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: MAC Cosmetics M·A·Cximal Sleek Satin Lipstick Centre Of Attention

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
98out of 100
Colour
97
Depth
99
Undertone (Undertone and colour family)
100
Match price
$25Ulta BeautyUlta Beauty
Same price

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Dior Rouge Dior Lipstick 999 Satin

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Overall match
94out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Match price
$50Ulta BeautyUlta Beauty
Costs $25 more

Your shade $25 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Rouge Dior Lipstick

    999
    Shade match 94
    $50SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Rouge Dior Lipstick

    999 Velvet
    Shade match 88
    $50Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: the iconic red - velvet

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 95
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Very close colourSame warm undertoneSame finish: matte

    Differences: Does not claim hydration

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Fame Flame
    Shade match 93
    $37Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame warm undertoneSame finish: matte

    Differences: Buildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: chilli red

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    131 Spicy Terracotta
    Shade match 89
    $16SephoraSephora$9 less (36%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: matte terracotta red

    High confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    MatteTrance Lipstick

    Obsessed! 211
    Shade match 96
    $39SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame finish: matte

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim hydration

    Retailer shade note: bright orange red

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Left On Red
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: deep brick red

    High confidence· Digital match

    View match
  8. Shade match 85
    $27Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matteBoth claim comfort

    Differences: Neutral rather than warm undertoneDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Dancer
    Shade match 85
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brick red

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 87
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Buildable rather than opaque (opacity)

    Score details
    Shade match
    87
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than opaque (opacity)

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  11. #13 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Unbreakable
    Shade match 95
    $28SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    Differences: Glossy rather than matte (finish)

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    64
    Comfort & suitability
    100

    Very close colour · Glossy · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Glossy rather than matte (finish)

    Retailer shade note: power red

    High confidence· Digital match

    View match
  12. #14 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 72
    $27SephoraSephoraCosts $2 more

    Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  13. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    96
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 82
    $14.49CVSCVS$10.51 less (42%)

    Matches: Same warm undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $48Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: LighterLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: the iconic red

    High confidence· Digital match

    View match
  16. #18 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 85
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than warm undertoneNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Flame Flame
    Shade match 80
    $37SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame finish: matteBoth claim hydration

    Differences: Buildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: a hot-chili red lipstick for lips that have never looked this hot

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    M·A·Csmash
    Shade match 78
    $27SephoraSephoraCosts $2 more

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than warm undertoneBuildable rather than opaque (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than opaque (opacity)

    Retailer shade note: true red

    High confidence· Digital match

    View match
  19. #21 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Hustler
    Shade match 79
    $12.49CVSCVS$12.51 less (50%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · Gucci

    Long Lasting Satin Lipstick

    503 Teresina Ruby
    Shade match 84
    $49SephoraSephoraCosts $24 more

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    Differences: LighterLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: ruby red satin

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 79
    $37SephoraSephoraCosts $12 more

    Matches: Same finish: matteBoth claim hydration

    Differences: Cool rather than warm undertoneBuildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  22. #24 · Too Faced

    Cloud Crush Whipped Lip & Cheek Color

    Red Velvet
    Shade match 71
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteSame longevity: 12-hour wearBoth claim hydration

    Differences: DeeperNeutral rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · Does not claim comfort

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  23. Shade match 74
    $64SephoraSephoraCosts $39 more

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourDoes not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort

    Retailer shade note: Warm Red

    High confidence· Digital match

    View match
  24. #26 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 72
    $50Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Same opacity: opaqueSame longevity: 12-hour wearBoth claim comfort

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  25. Shade match 77
    $48SephoraSephoraCosts $23 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Cool rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: a cool tone red

    Medium confidence· Digital match

    View match
  26. #28 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 77
    $49SephoraSephoraCosts $24 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Neutral rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: the gucci red matte

    High confidence· Digital match

    View match
  27. #29 · Dior

    Rouge Dior On Stage

    999
    Shade match 77
    $48SephoraSephoraCosts $23 more

    Matches: Same warm undertoneSame opacity: opaqueBoth claim hydration

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Mark Of A Kiss
    Shade match 75
    $37Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same warm undertoneSame finish: matteBoth claim hydration

    Differences: Buildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: muted red

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

MAC Cosmetics M·A·Cximal Sleek Satin Lipstick in Centre Of Attention, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Red Rock. Every attribute compared, with its share of the score.

ComparedYour shadeRed RockClosest shade matchCentre Of AttentionScore
Shade match60% of overall98
Colour97#bd0419#bf0014Looks identicalColour difference 1.1 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall88
Finish78MatteSatinCloseSatin finish rather than matte
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 92/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Sleek Satin Lipstick in Centre Of Attention.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • Long-wearing longevity instead of 12-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionclassic clean redbright yellow red
FormatBulletBullet
BaseOil-based, low siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Dior Rouge Dior Lipstick in 999 Satin, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Red Rock. Every attribute compared, with its share of the score.

ComparedYour shadeRed RockClosest overall alternative999 SatinScore
Shade match60% of overall94
Colour91#bd0419#b21216Very close colourColour difference 2.1 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall88
Finish78MatteSatinCloseSatin finish rather than matte
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 94/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Rouge Dior Lipstick in 999 Satin.

Same or better

  • Very close colour
  • Same warm undertone
  • Same opacity: opaque
  • Same longevity: 12-hour wear
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionclassic clean redthe iconic red - satin
FormatBulletBullet
BaseOil-based, low siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics M·A·Cximal Sleek Satin Lipstick Centre Of Attention

Match price
$25Ulta BeautyUlta Beauty
Same price

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Dior Rouge Dior Lipstick 999 Satin

Match price
$50Ulta BeautyUlta Beauty
Costs $25 more

Your shade $25 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.