Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $25 at Ulta Beauty · lowest price $6.49 at Walgreens
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at Walgreens
Walmart$12.97View at Walmart
Target$12.99 · out of stockView at TargetUlta Beauty$13View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $25 at Ulta Beauty
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $39 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Does not claim comfort
Close colour · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta BeautyCosts $10 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: cool berry brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Lighter
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter
Retailer shade note: a bright plum
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraSephoraCosts $25 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Red rather than plum
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than plum
Retailer shade note: a deep plum red
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep dark red
High confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautySame priceMatches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Pink rather than plumLong-wearing rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Pink rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: dusty blue pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta Beauty
CVS$10.51 less (42%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$11.01 less (44%)Matches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Warm rather than cool undertoneDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim hydration
Retailer shade note: warm medium burgundy
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensCVS$15.19View at CVSUlta Beauty$18 less (72%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Buildable rather than opaque (opacity)Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: plum
High confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$12.51 less (50%)Matches: Near-identical swatch colourClaims transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertoneNot listed rather than 12-hour wear (longevity)Does not claim comfort
Looks identical · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium dark warm burgundy
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartCVS$9.99View at CVSUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than plumDoes not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: cranberry red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: intense rose brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Pink rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Pink rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: beet magenta
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.09 · out of stockView at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$12.01 less (48%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: LighterBerry rather than plumDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Berry rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: muted cranberry
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Pink rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Pink rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: raspberry pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cranberry scarlet
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Pink rather than plumDoes not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: true fuschia
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (48%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourBerry rather than plumDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim hydration
Retailer shade note: perfect berry
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $13 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourDeeperCream rather than matte (finish)
Slight colour difference · Cream · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cream rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: midtonal cream plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (52%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 12% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry
High confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Nude rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: soft cool toned pink mauve nude
High confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)$13 less (52%)Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep red wine
High confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Mauve rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 12% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: mauve
High confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourBrown rather than plumDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: purple brown
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: DeeperRed rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Red rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Pink rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Very close colourSame finish: matteSame opacity: opaque
Differences: Warm rather than cool undertoneRose rather than plum24-hour wear rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: midtone warm rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyCVS$16.01 less (64%)Matches: Near-identical swatch colourSame cool undertoneBoth claim comfort
Differences: Red rather than plumNot listed rather than 12-hour wear (longevity)
Looks identical
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · Not listed rather than 12-hour wear (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$8.99View at CVSShowing 12 of 29 matches
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Goal Getter, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Captive Audience. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Goal Getter.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
ILIA Lip Sketch Hydrating Crayon in Rhyme, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Captive Audience. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Lip Sketch Hydrating Crayon in Rhyme.
Weighted ingredient similarity 11%. Ingredients only affect results through the filters.
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Goal Getter
Ulta BeautyYour shade $25 at Ulta Beauty · lowest price $6.49 at Walgreens
ILIA Lip Sketch Hydrating Crayon Rhyme
SephoraYour shade $25 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
