Purple · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $25 at Ulta Beauty
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at Sephora
Ulta Beautyfrom $28 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $25 at Ulta Beauty
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $2 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Plum rather than purpleDoes not claim comfort
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than purple · Does not claim comfort
Retailer shade note: deep dark plum
High confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than purple
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than purple
Retailer shade note: matte deep plum brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$14 less (56%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than purpleDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than purple · Does not claim hydration
Retailer shade note: brown plum
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$7.45View at WalmartUlta Beautyfrom $11 · product priceView at Ulta Beauty
CVS$11.89View at CVSWalmart$14.90View at Walmart
Walgreens$18.01 less (72%)Matches: Near-identical swatch colourSame finish: matteClaims transfer resistance
Differences: Warm rather than cool undertonePlum rather than purpleLong-wearing rather than 12-hour wear (longevity)
Looks identical · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.81 · out of stockView at WalmartUlta BeautyCosts $10 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Brown rather than purpleBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than purple · Buildable rather than opaque (opacity)
Retailer shade note: cool eggplant brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than purpleLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than purple
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than purple
Retailer shade note: matte burgundy red
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $24 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Berry rather than purpleLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: dark raspberry
High confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Plum rather than purpleLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than purple · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep garnet
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than purple
Retailer shade note: matte dark brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraWalgreens$18.01 less (72%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: LighterPlum rather than purpleLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Plum rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.06 · out of stockView at WalmartUlta Beauty(product price)$13 less (52%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Red rather than purpleLong-wearing rather than 12-hour wear (longevity)
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than purple · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: red
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$11.99View at TargetWalmart$11.99 · out of stockView at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Red rather than purpleLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Red rather than purpleLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Red rather than purple · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: LighterRed rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Red rather than purple
Retailer shade note: matte pink red
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$10 less (40%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than purpleLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep wine red
High confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Noticeably different swatch colourBrown rather than purpleBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than purple · Buildable rather than opaque (opacity)
Retailer shade note: burgundy brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: LighterRed rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Red rather than purple
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Berry rather than purpleBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Berry rather than purple · Buildable rather than opaque (opacity)
Retailer shade note: deep red wine
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $39 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterPlum rather than purple
Slight colour difference · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Does not claim comfort
Retailer shade note: Burgundy
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterNude rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than purple
Retailer shade note: matte rosewood nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$10 less (40%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourBerry rather than purpleLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterRed rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: blue red
High confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterNude rather than purple
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than purple
Retailer shade note: matte blush nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$18 less (72%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterPlum rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty(product price)$13.01 less (52%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Red rather than purpleNot listed rather than 12-hour wear (longevity)
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than purple · Not listed rather than 12-hour wear (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Target$6.89View at TargetCVS$8.99View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterNude rather than purple
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than purple
Retailer shade note: a dark brownish nude
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPlum rather than purpleNot listed rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: deep burgundy
High confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraSame priceMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than purpleSheer rather than opaque (opacity)Not listed rather than 12-hour wear (longevity)
Very close colour · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than purple · Sheer rather than opaque (opacity) · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: cool magenta
Medium confidence· Digital match
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraShowing 12 of 29 matches
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
Juvia's Place The Wines Velvety Matte Lipstick in Fierce, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place The Wines Velvety Matte Lipstick in Fierce.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick Give Em Backtalk
SephoraYour shade $25 at Ulta Beauty
Juvia's Place The Wines Velvety Matte Lipstick Fierce
Ulta BeautyYour shade $25 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
