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Closest shade match: Maybelline Super Stay Vinyl Ink Liquid Lipcolor Fearless

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
86out of 100
Colour
98
Depth
98
Undertone (Undertone and colour family)
50
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$11.01 less (44%)

Your shade $25 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 134 Plum Madness

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Overall match
84out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
100
Best price
$16SephoraSephora
$9 less (36%)

Your shade $25 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear

    Differences: Brown rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than red · Buildable rather than opaque (opacity)

    Retailer shade note: cool eggplant brown

    Medium confidence· Digital match

    View match
  2. #4 · Gucci

    Glow & Care Shine Lipstick

    714 Jody Wild Mauve
    Shade match 78
    $49SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Berry rather than redLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than red · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: dark raspberry

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rouge
    Shade match 77
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    123 Brownie
    Shade match 72
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Brown rather than red

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than red

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux
    Shade match 71
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: matte pink red

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Rouge Dior Lipstick

    600 Nude Gown
    Shade match 68
    $50SephoraSephoraCosts $25 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear

    Differences: Nude rather than red

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than red

    Retailer shade note: a bright ebony

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Rouge Dior Lipstick

    500 Nude Soul
    Shade match 67
    $50SephoraSephoraCosts $25 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear

    Differences: LighterNude rather than red

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Nude rather than red

    Retailer shade note: a dark brownish nude

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    41 Vintage Rosewood
    Shade match 69
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Nude rather than red

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than red

    Retailer shade note: matte rosewood nude

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Mauve N Moist
    Shade match 85
    $12Ulta BeautyUlta Beauty(product price)$13 less (52%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    97 Red Desert
    Shade match 66
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: matte burgundy red

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    23 Copper Blush
    Shade match 66
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: LighterNude rather than red

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Nude rather than red

    Retailer shade note: matte blush nude

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Film Noir
    Shade match 69
    $25SephoraSephoraSame price

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Brown rather than redLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Brown rather than red · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: deep cool brown

    Medium confidence· Digital match

    View match
  13. #15 · Dior

    Rouge Dior On Stage

    496 Berry Attitude
    Shade match 68
    $48SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: A blueish brown red

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 64
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 65
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 63
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourBrown rather than redLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than red · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration

    Retailer shade note: rich brown with cool berry hues

    Medium confidence· Digital match

    View match
  17. #19 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 63
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Deep Mesh
    Shade match 63
    $11Ulta BeautyUlta Beauty(product price)$14 less (56%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourPlum rather than redDoes not claim hydration

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than red · Does not claim hydration

    Retailer shade note: brown plum

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    SuperStay Ink Crayon Lipstick

    65 Settle For More
    Shade match 67
    $6.99$13.99WalgreensWalgreens$18.01 less (72%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: LighterPlum rather than redLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Plum rather than red · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 59
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourBerry rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    59
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than red · Buildable rather than opaque (opacity)

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  21. #23 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Cocoa
    Shade match 60
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim hydration

    Differences: Neutral rather than cool undertoneNude rather than redLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than red · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep dark chocolate nude

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Vixen
    Shade match 60
    $12.99Ulta BeautyUlta Beauty(product price)$12.01 less (48%)

    Matches: Same finish: matteSame opacity: opaque

    Differences: Neutral rather than cool undertoneBrown rather than redDoes not claim comfort

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than red · Does not claim comfort · Does not claim hydration

    Retailer shade note: intense blackened brown

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Rekindled
    Shade match 56
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    56
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than red · Buildable rather than opaque (opacity)

    Retailer shade note: deep cool brown

    Medium confidence· Digital match

    View match
  24. #26 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pomegranate
    Shade match 63
    $28SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterBerry rather than red

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than red · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: deep red berry

    Medium confidence· Digital match

    View match
  25. #27 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Drama Queen
    Shade match 57
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourBerry rather than redLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than red · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich berry shade

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    High Drama
    Shade match 54
    $27Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than redDoes not claim comfort

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than red · Does not claim comfort

    Retailer shade note: deep dark plum

    Medium confidence· Digital match

    View match
  27. #29 · Morphe

    Liplock Glossy Lipstick

    Berry Bolted
    Shade match 78
    $15Ulta BeautyUlta Beauty$10 less (40%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Berry rather than redNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: mulberry

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Pretty Pleats!
    Shade match 54
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    54
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than red · Buildable rather than opaque (opacity)

    Retailer shade note: burgundy brown

    Medium confidence· Digital match

    View match
  29. #31 · e.l.f. Cosmetics

    Sheer Slick Lipstick

    Black Cherry
    Shade match 79
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Both claim hydration

    Differences: Neutral rather than cool undertoneSheer rather than opaque (opacity)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    30
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Sheer rather than opaque (opacity) · Not listed rather than 12-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Fearless, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Sin. Every attribute compared, with its share of the score.

ComparedYour shadeSinClosest shade matchFearlessScore
Shade match60% of overall86
Colour98#4c282d#4b262bLooks identicalColour difference 0.6 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0RedBrownDifferentDifferent colour families
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall64
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 75/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Fearless.

Same or better

  • $11.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims transfer resistance
  • Both claim comfort

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep dark blue reddeep chocolate brown
FormatBulletLiquid
BaseOil-based, low siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 134 Plum Madness, against MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Sin. Every attribute compared, with its share of the score.

ComparedYour shadeSinClosest overall alternative134 Plum MadnessScore
Shade match60% of overall80
Colour88#4c282d#502628Very close colourColour difference 2.6 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0RedBrownDifferentDifferent colour families
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall70
Longevity9012-hour wear10-hour wearClose10-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 134 Plum Madness.

Same or better

  • $9 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Claims transfer resistance
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep dark blue redmatte deep plum brown
FormatBulletLiquid
BaseOil-based, low siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Maybelline Super Stay Vinyl Ink Liquid Lipcolor Fearless

Match price
$13.99Ulta BeautyUlta Beauty
$11.01 less (44%)

Your shade $25 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 134 Plum Madness

Best price
$16SephoraSephora
$9 less (36%)

Your shade $25 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.