Born Star Cream-to-Powder Long-Wear Eyeshadow 100 On Brand dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Nude · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
81
Wear & performance
73
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Cream rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$9Ulta Beauty(product price)$20 less (69%)4.2 (2,863)
Matches: Same finish: matte· Same format: powder
Differences: Brown rather than nude· Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than nude · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$9Ulta Beauty(product price)$20 less (69%)4.2 (2,863)
Matches: Same finish: matte· Same format: powder
Differences: Taupe rather than nude· Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Taupe rather than nude · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Terracotta rather than nude· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
65
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Terracotta rather than nude · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$28Ulta Beauty(product price)$1 less (3%)4.5 (671)
Matches: Same finish: matte· Same pigmentation: opaque· Claims hydration
Differences: Brown rather than nude· Stick rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than nude · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Copper rather than nude· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
59
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Copper rather than nude · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Deeper· Copper rather than nude· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
55
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · Copper rather than nude · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Terracotta rather than nude· Buildable rather than opaque (pigmentation)· 24-hour wear rather than 14-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
93
Wear & performance
44
Comfort & skin suitability
51
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Terracotta rather than nude · Buildable rather than opaque (pigmentation) · 24-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Matches: Very close colour· Same pigmentation: opaque· Both claim crease resistance
Differences: Brown rather than nude· Shimmer rather than matte (finish)· Stick rather than powder (format)
Score details
Shade match
83
Finish, pigmentation & format
38
Wear & performance
74
Comfort & skin suitability
24
Very close colour · Shimmer · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Brown rather than nude · Shimmer rather than matte (finish) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Both claim crease resistance· Both claim waterproof
Differences: Metallic rather than matte (finish)· Buildable rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
87
Finish, pigmentation & format
22
Wear & performance
74
Comfort & skin suitability
0
Close colour · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Metallic rather than matte (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Saie SuperSuede Baked Eyeshadow with 16hr Wear in Biscotti, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 100 On Brand. Every attribute compared, with its share of the score.
ComparedYour shade100 On BrandClosest matchBiscottiHow they compareScore
Shade match55% of overall96
Colour60%93#b57461#ae7563Very close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100NudeNudeSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall83
Longevity50%9014-hour wear16-hour wearClose16-hour wear claimed against 14-hour wear
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall53
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%73SensitiveNormal, Dry, SensitiveSome differenceBoth marketed for sensitive skin
Overall match 94/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$4 less (14%)
